logging in or signing up Using Social Media as a marketing tool by Sanjay Mehta TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 135 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media as a Marketing Tool: Social Media as a Marketing Tool Sanjay Mehta Joint CEO, Social WavelengthA Few Clarifications.. : A Few Clarifications.. We’ve come a long way, baby.. XS, S, M, L, XL, XXL.. It’s for all, but.. Can drive my car, can wash my clothes, but… In short, the subject matter for today, can be reclassified as ‘Social Media as a MARKETING Tool, for Growth Stage Companies’This is what we will cover, then..: This is what we will cover, then.. WHAT WHO WHY HOW WHEREWHAT it IS, and WHAT it ISN’T: WHAT it IS, and WHAT it ISN’T Social Media is NOT an advertising tool No ‘campaign thought’ No ‘broadcast thought’ Social Media is about engagements Social Media is about your fans, your consumers, your interactions with them, your true conversations with themWHO is it for?: WHO is it for? Growth stage companies, in this audience, I reckon, can be: B2C companies B2B companies Products or services companies Focused on Indian or International markets Social Media can be good for any or all of these. More fundamental is whether your TG is there or notWHY would you go SM??: WHY would you go SM?? Advertising sucks Niche audiences Budget constraints Smart marketing Feedback loop Digital asset Huge long term valueWHY do people not use it enough?: WHY do people not use it enough? Statistics – small percentage of people online Don’t see immediate results It’s too much work, hard work at that Don’t have the time for it Convinced, but not fully convincedHOW does one use it?: HOW does one use it? B2C companies: Build a base of target community Create engagement with them, so they LIKE to be there The real power is the viral factor; can they get more like them to your fold Listen to what they tell you, use the feedbackHOW does one use it?: HOW does one use it? B2B companies: Identify bang-on target Create connections to each of them individually Participate in groups of your industry as well as your client’s industry Show them via discussions, that you are really good Create thought leadership Solve their problemsHOW does one use it?: HOW does one use it? Professionals / Service Companies: Thought Leadership Provide freemium offerings, generate interest Use video to demonstrate what you do, your processes, how you do well Ask questions, do surveys, get feedback, tweak your offerings based on this feedbackHOW does one use it?: HOW does one use it? ALL companies: Value creation is the key The last thing you want to do is to be a salesman Identify what could be your central theme Stay true to the positioning, over time, people will come on account of that positioningWHERE do you go? Platforms?: WHERE do you go? Platforms? Facebook Twitter LinkedIn YouTube Blogs Look for leads / opportunities: Yahoo Answers, LinkedIn discussions, monitoring various forums and groupsTo Summarize: To Summarize Social Media is growing by leaps and bounds Not a question of ‘if’, at the most a ‘when’ Start early, make mistakes, learn, tweak Dirty your hands You will reap rewards!Thank you: Thank you Sanjay Mehta smehta@socialwavelength.com www.socialwavelength.com Twitter: @sm63 Tel: + 91-98200-40918Slide 15: Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/ You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Using Social Media as a marketing tool by Sanjay Mehta TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 135 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media as a Marketing Tool: Social Media as a Marketing Tool Sanjay Mehta Joint CEO, Social WavelengthA Few Clarifications.. : A Few Clarifications.. We’ve come a long way, baby.. XS, S, M, L, XL, XXL.. It’s for all, but.. Can drive my car, can wash my clothes, but… In short, the subject matter for today, can be reclassified as ‘Social Media as a MARKETING Tool, for Growth Stage Companies’This is what we will cover, then..: This is what we will cover, then.. WHAT WHO WHY HOW WHEREWHAT it IS, and WHAT it ISN’T: WHAT it IS, and WHAT it ISN’T Social Media is NOT an advertising tool No ‘campaign thought’ No ‘broadcast thought’ Social Media is about engagements Social Media is about your fans, your consumers, your interactions with them, your true conversations with themWHO is it for?: WHO is it for? Growth stage companies, in this audience, I reckon, can be: B2C companies B2B companies Products or services companies Focused on Indian or International markets Social Media can be good for any or all of these. More fundamental is whether your TG is there or notWHY would you go SM??: WHY would you go SM?? Advertising sucks Niche audiences Budget constraints Smart marketing Feedback loop Digital asset Huge long term valueWHY do people not use it enough?: WHY do people not use it enough? Statistics – small percentage of people online Don’t see immediate results It’s too much work, hard work at that Don’t have the time for it Convinced, but not fully convincedHOW does one use it?: HOW does one use it? B2C companies: Build a base of target community Create engagement with them, so they LIKE to be there The real power is the viral factor; can they get more like them to your fold Listen to what they tell you, use the feedbackHOW does one use it?: HOW does one use it? B2B companies: Identify bang-on target Create connections to each of them individually Participate in groups of your industry as well as your client’s industry Show them via discussions, that you are really good Create thought leadership Solve their problemsHOW does one use it?: HOW does one use it? Professionals / Service Companies: Thought Leadership Provide freemium offerings, generate interest Use video to demonstrate what you do, your processes, how you do well Ask questions, do surveys, get feedback, tweak your offerings based on this feedbackHOW does one use it?: HOW does one use it? ALL companies: Value creation is the key The last thing you want to do is to be a salesman Identify what could be your central theme Stay true to the positioning, over time, people will come on account of that positioningWHERE do you go? Platforms?: WHERE do you go? Platforms? Facebook Twitter LinkedIn YouTube Blogs Look for leads / opportunities: Yahoo Answers, LinkedIn discussions, monitoring various forums and groupsTo Summarize: To Summarize Social Media is growing by leaps and bounds Not a question of ‘if’, at the most a ‘when’ Start early, make mistakes, learn, tweak Dirty your hands You will reap rewards!Thank you: Thank you Sanjay Mehta smehta@socialwavelength.com www.socialwavelength.com Twitter: @sm63 Tel: + 91-98200-40918Slide 15: Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/