logging in or signing up Why every business should care about social media 09 sep2010 TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 749 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: abhinn198285 (28 month(s) ago) Hi praddep, thanx for making such good presentation on Social media. can u please send it to me on my I.D. kumar.abhinn@gmail.com I shall be thankful to you. Regards, Abhinn Kumar Saving..... Post Reply Close Saving..... Edit Comment Close By: samanthagh (28 month(s) ago) very inteligent ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: DIGITAL GURUKUL #2 Why every business needs to care about Social Media?What is Social Media Marketing?: What is Social Media Marketing?“The process of reaching out to and engaging with your customers/users through Social Media (FB, Twitter, YouTube etc)”: “The process of reaching out to and engaging with your customers/users through Social Media (FB, Twitter, YouTube etc) ”Is Social Media just about Sales & Marketing?: Is Social Media just about Sales & Marketing?Slide 5: Sales Ideation/Product Dev HR CRM Marketing NOSearch for your name on Google!: Search for your name on Google!Timings can’t be Better!: Timings can’t be Better! Opportunity to build competitive edgeLet’s look at some Interesting Success Stories!: Let’s look at some Interesting Success Stories!Kogi Korean BBQ Taco Truck: Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stopOnline Leads & Sales: Online Leads & SalesSlide 12: 89,22,844 Views | 20,223 RatingsSlide 13: Auto Driver in ChennaiSlide 14: Sahil Parikh Sahil Parikh CEO DeskAway Case Study:Driving sales through online WOM: Driving sales through online WOM Sahil ParikhWe are self-funded We use only low-cost online marketing SEO, Blogs & Social Media: We are self-funded We use only low-cost online marketing SEO, Blogs & Social Media Sahil ParikhWhat’s not worked is…: What’s not worked is… Sahil ParikhDrive traffic through blogs: Drive traffic through blogs Sahil ParikhReviews/ mentions helps us drive traffic Conversations drive signup Last 2 years 50% of traffic has come from blogs/ referring sites.: Reviews/ mentions helps us drive traffic Conversations drive signup Last 2 years 50% of traffic has come from blogs/ referring sites. Sahil Parikh 1 signup every 30 seconds. Top 3 traffic source. 15% converted to paid accounts Quadrupled sales in a month! We didn’t push…: 1 signup every 30 seconds. Top 3 traffic source. 15% converted to paid accounts Quadrupled sales in a month! We didn’t push… Sahil ParikhSlide 21: Sahil Parikh 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog : 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog Sahil Parikh Hello world, we exist! Find people with similar interest. Reach out to a larger audience.: Hello world, we exist! Find people with similar interest. Reach out to a larger audience. Sahil Parikh The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site?: The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site? Sahil Parikh Closing a sale… : Closing a sale… Sahil ParikhSlide 26: Sahil ParikhSlide 27: Sahil ParikhSlide 28: Sahil ParikhSlide 29: Sahil ParikhSlide 30: Sahil Parikh Customer service…: Customer service… Sahil ParikhSlide 32: Sahil ParikhShe is a customer today.: She is a customer today. Sahil ParikhThank You!: Thank You! Follow us on @deskaway or @sahilparikh Sahil ParikhThe Mantra for Success!: The Mantra for Success! Be Social Be Visible Be Relevant Be CredibleLet’s stay in touch through Social Media!: Let’s stay in touch through Social Media! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra http://twitter.com/pradeepchopra Follow-Up @ http://bit.ly/dg2-followupThank You!: Thank You! Please give your Feedback @ http://bit.ly/dg2-feedbackSlide 39: Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/ You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Why every business should care about social media 09 sep2010 TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 749 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: abhinn198285 (28 month(s) ago) Hi praddep, thanx for making such good presentation on Social media. can u please send it to me on my I.D. kumar.abhinn@gmail.com I shall be thankful to you. Regards, Abhinn Kumar Saving..... Post Reply Close Saving..... Edit Comment Close By: samanthagh (28 month(s) ago) very inteligent ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: DIGITAL GURUKUL #2 Why every business needs to care about Social Media?What is Social Media Marketing?: What is Social Media Marketing?“The process of reaching out to and engaging with your customers/users through Social Media (FB, Twitter, YouTube etc)”: “The process of reaching out to and engaging with your customers/users through Social Media (FB, Twitter, YouTube etc) ”Is Social Media just about Sales & Marketing?: Is Social Media just about Sales & Marketing?Slide 5: Sales Ideation/Product Dev HR CRM Marketing NOSearch for your name on Google!: Search for your name on Google!Timings can’t be Better!: Timings can’t be Better! Opportunity to build competitive edgeLet’s look at some Interesting Success Stories!: Let’s look at some Interesting Success Stories!Kogi Korean BBQ Taco Truck: Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stopOnline Leads & Sales: Online Leads & SalesSlide 12: 89,22,844 Views | 20,223 RatingsSlide 13: Auto Driver in ChennaiSlide 14: Sahil Parikh Sahil Parikh CEO DeskAway Case Study:Driving sales through online WOM: Driving sales through online WOM Sahil ParikhWe are self-funded We use only low-cost online marketing SEO, Blogs & Social Media: We are self-funded We use only low-cost online marketing SEO, Blogs & Social Media Sahil ParikhWhat’s not worked is…: What’s not worked is… Sahil ParikhDrive traffic through blogs: Drive traffic through blogs Sahil ParikhReviews/ mentions helps us drive traffic Conversations drive signup Last 2 years 50% of traffic has come from blogs/ referring sites.: Reviews/ mentions helps us drive traffic Conversations drive signup Last 2 years 50% of traffic has come from blogs/ referring sites. Sahil Parikh 1 signup every 30 seconds. Top 3 traffic source. 15% converted to paid accounts Quadrupled sales in a month! We didn’t push…: 1 signup every 30 seconds. Top 3 traffic source. 15% converted to paid accounts Quadrupled sales in a month! We didn’t push… Sahil ParikhSlide 21: Sahil Parikh 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog : 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog Sahil Parikh Hello world, we exist! Find people with similar interest. Reach out to a larger audience.: Hello world, we exist! Find people with similar interest. Reach out to a larger audience. Sahil Parikh The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site?: The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site? Sahil Parikh Closing a sale… : Closing a sale… Sahil ParikhSlide 26: Sahil ParikhSlide 27: Sahil ParikhSlide 28: Sahil ParikhSlide 29: Sahil ParikhSlide 30: Sahil Parikh Customer service…: Customer service… Sahil ParikhSlide 32: Sahil ParikhShe is a customer today.: She is a customer today. Sahil ParikhThank You!: Thank You! Follow us on @deskaway or @sahilparikh Sahil ParikhThe Mantra for Success!: The Mantra for Success! Be Social Be Visible Be Relevant Be CredibleLet’s stay in touch through Social Media!: Let’s stay in touch through Social Media! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra http://twitter.com/pradeepchopra Follow-Up @ http://bit.ly/dg2-followupThank You!: Thank You! Please give your Feedback @ http://bit.ly/dg2-feedbackSlide 39: Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/