The Soundiung Board Sasha Mirchandani 23 jul

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THE SOUNDING BOARD with Sasha Mirchandani Concept and Presentation: Supported by: Powered by:

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THE SOUNDING BOARD with Sasha Mirchandani Sunit Shah Sunit.u.shah@gmail.com Your Picture Company Logo Saffron Foods Online Pvt Ltd.

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THE PROBLEM THAT WE SOLVE THE SOUNDING BOARD with Sasha Mirchandani We facilitate for consumers a platform to buy ethnic food products of their desire that are not locally available. (Online, and Offline) We will empower well known and reputed food producers with shortage of resources to sell their products to the consumers outside their current market. With increasing standard of living in the Indian economy, we will provide customers with unmatched number of options in food products from quality vendors. Corporates who are looking for customised giftings during festive season will now find it easier to plan and buy.

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TARGET MARKET Corporates and institutions during festive seasons, incentive plan for Employees, Events, etc Food lovers They never need a reason to buy good quality food product HNI’s Occasions- New Years, Sport Events Etc Family events- Weddings, B’day’s Etc Festivals- Diwali, Raksha Bandhan, Etc NRI’s Self, Students, Relatives, Business partners, etc Current Market Size is roughly $10B THE SOUNDING BOARD with Sasha Mirchandani

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THE PRODUCT/SERVICE The company has created an unique platform for well known and reputed vendors (PAN India) to sell food items for prospective customers all across the globe The company will also bridge the logistical gap to the vendors, i.e. delivery of food items from vendors to the final customers. The company will provide to the customers:- Quality Products Door delivery Unmatched Nos. of products available under one roof THE SOUNDING BOARD with Sasha Mirchandani

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THE COMPETITION As of date there is no direct threat in terms of such platform dedicated to the food industry , however currently a lot of business is generated by individual vendors via their domain. THE SOUNDING BOARD with Sasha Mirchandani

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STATUS & PROSPECTS Status We are a newly incorporated company that has successfully launched one portal “YumMangoes.in”. Selling mangoes online to people wanting to gift someone else in India and abroad. The launch of the new platform for food products is planned for 1 st Sept, 2010 Prospects The model can be expanded internationally. Franchise model is also being considered Flagship Stores in metros is also an opportunity for the future THE SOUNDING BOARD with Sasha Mirchandani

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THE TEAM Currently consists of 3 members Mr. Sunit Shah MBA International Business (US) - CEO (looking after overall affairs of the company, with concentration on sales and marketing), experience of over 10 Years Mr. Aditya Desai MBA Finance – COO (looking after Customer relation, Operations) , experience of over 10 Years Mr. Deven Shah, International Taxation – CFO (looking after HR, Accounts, Payroll) , experience of over 10 Years THE SOUNDING BOARD with Sasha Mirchandani

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CHALLENGE AREAS Since inception the company has not faced any major challenge, however looking at the scope of the new project and the initial costs involved Finances will be a challenge area A guidance on the correct method and approach on getting the required funding THE SOUNDING BOARD with Sasha Mirchandani

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Sunit Shah Sunit.u.shah@gmail.com Your Picture Company Logo Saffron Foods Online Pvt Ltd. MENTOR’S FEEDBACK… THE SOUNDING BOARD with Sasha Mirchandani

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THE SOUNDING BOARD with Sasha Mirchandani Somesh Kamra somesh.kamra@gmail.com Nakout Entertainment

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THE PROBLEM THAT WE SOLVE THE SOUNDING BOARD with Sasha Mirchandani A completely new form of entertainment. Multiple points of audience engagement (from viewing entertainment to product purchase) Attract international markets into India for talent search and entertainment Not misguiding the audience like other shows such as WWE or fake wrestling. This is real. MMA has a feel good factor to it A sport that cuts through a large target audience and also engages them to practice it. Creates the most essential platform for all – Be healthy…Stay fit! Nakout has spent 2 years building a platform to get authentic MMA with the best in the business into India.

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TARGET MARKET •MMA’s growing fan base is diverse, hooking young people, couples, families, blue collars, and professionals alike. •24% of MMA enthusiasts are women because of its benefits as a means of self-defense and exercise. •41% of all MMA viewing households globally have an annual income of $75,000+, making MMA spectators among the most affluent of all sports enthusiasts. •88% of those polled responded that they use products that they see MMA fighters wear and use. •Approximately 169 million fans religiously watch MMA pay-per-view events each year. •More men aged between 18-34 watch MMA than NASCAR on FOX, NBA playoffs on ESPN, and MLB rivalries Yankees vs. Red Sox or Cricket on ESPNSTAR. • India is nation buzzing with 600 million individuals between the age group of 18 yrs to 28 yrs. In the next 9 years, this figure is assumed to touch 700 million making it the youngest nation in the world. This is our target market ! THE SOUNDING BOARD with Sasha Mirchandani

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THE PRODUCT/SERVICE What is Nakout Entertainment? Nakout ( pronounced Knockout ) is currently India’s leading Mixed Martial Art (mma) organization. It started off as a small martial art school and now manages some of India’s best athletes, Vishal Balkawde, Khushnoor Jijina, Jafar Khezeli and debutant Shahnawaz Ali.   Nakout pipelined projects: India’s first Mixed Martial Art magazine – rights bought by Nakout India’s first combat gym – Completed A live Mixed Martial Art tournament – in association with foreign clubs An MMA reality show – in association with multiple clubs   THE SOUNDING BOARD with Sasha Mirchandani

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THE COMPETITION Being a multi faced business that involves diverse commitments like Live Shows, Reality Shows to Energy Drink and merchandise sales, there would be multiple competitors at each stage. What makes Nakout different? First MMA organization to be officially recognized by the Sports Authority of India Manages India’s best MMA athletes Has an exclusive tie up with the biggest and best MMA organization in the world, M-1 Global for Indian operations Has a 360 degree approach on how to maximize the potential of the sport in India Has a perfect balance of young & dynamic employees and a highly experienced board of advisors.   THE SOUNDING BOARD with Sasha Mirchandani

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STATUS & PROSPECTS Getting Mixed Martial Arts to India and nurturing the sport in a positive manner. Primary focus: Live MMA Shows (in association with foreign clubs) Reality Shows (in association with multiple combat clubs) Combat Magazine (rights bought by Nakout) Broadcasting international MMA shows on Indian TV (rights bought by Nakout)   Secondary focus: Merchandise selling Training Getting international athletes to India for training camps Sponsors for our athletes travelling for tournaments – Local and Abroad   Business expansion opportunities: Energy drink sales Nakout MMA video games THE SOUNDING BOARD with Sasha Mirchandani

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THE TEAM   Nakout board of advisors: Mr. Virendra Bhandarkar – Asst Director, Sports Authority of India Mr. Cawas Bilimoria – India’s premier Judo Olympian Mr. Joost Raimond – CEO, M-1 Global   Trainers:  Vishal – Jiu-Jitsu Bhanji – Boxing Bala – Muay Thai Khushnoor – Judo   Public Relations: BubbleWarp media   Events: Chithra   Talent Sourcing: Somesh, Bala, Vishal   Athletes: Vishal, Khushnoor, Jafar, Shahnawaz, Bala THE SOUNDING BOARD with Sasha Mirchandani

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CHALLENGE AREAS THE SOUNDING BOARD with Sasha Mirchandani Awareness – The people need to know about the sport. Positioning of the sport – Needs to be positioned as a lay mans’ sport. Some can do it for fitness, some practice it to compete. Funds – An initial venture fund would do wonders for the business. It has been self funded so far.

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Somesh Kamra somesh.kamra@gmail.com Nakout Entertainment MENTOR’S FEEDBACK… THE SOUNDING BOARD with Sasha Mirchandani

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THE SOUNDING BOARD with Sasha Mirchandani Bhavesh Shah @bhaveshshah / gujcraft@vsnl.com Your Picture Company Logo Company Name

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THE PROBLEM THAT WE SOLVE Insert Your Company Logo Here Basic Human Need is happiness , Fun and Enjoyment We provide you with that Through Games N More – A Family Entertainment Centre where any one from age 6 to 60 can come enjoy in the arcade games, bowling alleys, Dashing cars, Horror houses, soft play etc THE SOUNDING BOARD with Sasha Mirchandani

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TARGET MARKET Insert Your Company Logo Here Anybody who can afford to spend Rs 50 to 100 on himself or his family for entertainment , amusement. Leisure , fun , relaxation etc Which is basically any one who watches movies, watches plays, musicals, eats out etc. Any one in age group 6 to 60. Size of market is huge – Don’t want to bore you with excel and reports on market size in numbers Size of USA market is 3.1 US$ Billion. Which is bigger than current hindi movie industry Indian family entertainmet centre has the potential to be Rs 1000 crore size in next 3 to 5 years. THE SOUNDING BOARD with Sasha Mirchandani

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THE PRODUCT/SERVICE Insert Your Company Logo Here Games N More – A Family Entertainment Centre with one or more or all of the below activities depending on size of city ( catchment ), size of malls ( primarily located in malls in first phase ), other entertainment options in the city Arcade games Redemption Games Kiddy rides Dashing cars Bowling alleys Horror houses Soft play – Enclosed safe play area for kids with slides, tunnels etc Carousels …………………….. And many more Key Differentiators from competitors : machine mix and cost, customer service , operational excellence. THE SOUNDING BOARD with Sasha Mirchandani

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THE COMPETITION Insert Your Company Logo Here Landmark Group – Dubai based group has a subsidary into entertainment called FUNCITY … operational in mumbai, delhi, jaipur, chennai, jalandhar and soon in nagpur, kanpur – Big group , big funds , 10+ years in the industry ( started in gulf ) Timezone – Singapore based group having centres in singapore, indonesia, vietname, australia, new zealand etc … Big group and has experience but somehow india team is very slow in expansion only 6 to 8 locations in 6 years Amoeba – Bangalore based real estate group – has many locations across india but not known for quality stores but has opened a very good store in mantri mall in bangalore Giggles – One of our major customers is also a major multiplex operator . Has potential to be a leading game zone operator as we give them a lot of inputs THE SOUNDING BOARD with Sasha Mirchandani

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STATUS & PROSPECTS Insert Your Company Logo Here We have now 5 locations + 1 shop in Shop format   1) Abirami mall - Chennai 2500 Sq. Ft - 30 machines - Annual sales – Rs 58,75,000 2) Ampa Mall - Chennai - 10,000 Sq. Ft - 4 lane bowling alley, 55 games, softplay, dashing cars, horror house - Annual sales – Rs 2,82,00,000 3) Sgs Mall - Pune - 1000 Sq. Ft - 25 machines - Annual Sales – Rs 54,05,000 4) Orchid City Centre - 2500 Sq. Ft Mumbai - Horror house, Fish world, Pool tables - Annual Sales – Rs 25,85,000 5) Ooty lake house - Ooty - 2000 Sq. Ft - 20 machines - Annual sales – Rs 28,20,000   That’s total turnover of Rs 4.48 crores with around 1.5 crores of nett profit before tax, interest and deprecation Signed up another location of 3500 Sq. Ft probably will open in Dec in Mysore which is the first mall of the city with brands like shoppers stop, Radission hotel etc. Talking to two more properties of 7500 Sq. Ft and 12000 Sq. Ft.   THE SOUNDING BOARD with Sasha Mirchandani

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THE TEAM Insert Your Company Logo Here Bhavesh Shah – Founder Started this division in college days by importing 1 machine Currently one of India’s largest Distributor of coin operated games Have developed more than 300,000 Sq. Ft of FEC space across India Done projects across India in cities such as Mumbai, Chandigarh, Delhi, Lucknow, Rajkot, Ahemdabad, Jabalpur, Guwahati, Cochin, Chennai , Hyderabad etc First Company in India to have Tie Up with Sega to make machines in India with kit from SEGA – which is the worlds biggest arcade game manufacturer We are looking for CFO & COO THE SOUNDING BOARD with Sasha Mirchandani

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CHALLENGE AREAS Insert Your Company Logo Here Funds – It’s a high capex industry while the benefits are many 1) Its 100% cash & Carry upfront business 2) No credit 3) No question of developing new products 4) No need to provide after sales service 5) Monopoly business – Only 1 operator of gaming zone in each mall 6) High operating margin of 40% + 7) Very high Cash flows 8) Excellent high ROI of 50%+ It requires at least 1.5 crores to start a medium size centre. So we need funds Team – We need excellent CFO and COO THE SOUNDING BOARD with Sasha Mirchandani

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Your Picture Company Logo Company Name MENTOR’S FEEDBACK… THE SOUNDING BOARD with Sasha Mirchandani Bhavesh Shah @bhaveshshah / gujcraft@vsnl.com

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THE SOUNDING BOARD with Sasha Mirchandani Atul Dhandhania Dhandhania.atul@gmail.com Your Picture Company Logo Gaiaka Media www.gaiaka.com

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THE PROBLEM THAT WE SOLVE THE SOUNDING BOARD with Sasha Mirchandani Insert Your Company Logo Here Corporates Optical Discs : Either scribble their company name : Use stickers on CDs/DVDs Brochures :Use paper brochures- Costly Promotion :Use conventional method for promotion & advertisement

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TARGET MARKET Insert Your Company Logo Here Indian optical disc market Estimated to be 1 billion discs last year Corporates & SME Major Clients: Financial Sector, Pharmaceuticals, Real Estate, Media & Advertisement companies , Music companies Retail Mostly youth between the age of 10-15 THE SOUNDING BOARD with Sasha Mirchandani

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THE PRODUCT/SERVICE CD/DVD Printing, Recording & Packaging Graphic Designing for the optical disc customer Gaming CDs Krayons (Designer CDs) Krayons THE SOUNDING BOARD with Sasha Mirchandani

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THE COMPETITION Insert Your Company Logo Here Many small companies exist Completely unorganized sector None of them provide end to end solutions Can not provide small quantities at our rates (Below 1000) THE SOUNDING BOARD with Sasha Mirchandani

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STATUS & PROSPECTS Insert Your Company Logo Here Top Line : Rs. 10.3 million Revenues constant since last 3 years Huge untapped market Competitors focusing only on Music & Media companies Games & Krayons have potential to become retail product THE SOUNDING BOARD with Sasha Mirchandani

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THE TEAM Insert Your Company Logo Here Ramesh Iyer Founder 20 years of experience in Audio cassette & optical disk market Sheela Iyer Director 3 Years of experience in optical disk market 10 years of experience in software industry Atul Dhandhania CEO 1 year with J P Morgan Chase 5 Years in family business of bullion trading MBA Finance THE SOUNDING BOARD with Sasha Mirchandani

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CHALLENGE AREAS Insert Your Company Logo Here Limited Budgets 25-30% youths ready to buy Krayons, but stationers are hesitant to keep the product on the shelves Revenues constant since last 3 years THE SOUNDING BOARD with Sasha Mirchandani

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Atul Dhandhania Dhandhania.atul@gmail.com Your Picture Company Logo Gaiaka Media www.gaiaka.com MENTOR’S FEEDBACK… THE SOUNDING BOARD with Sasha Mirchandani

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THE SOUNDING BOARD with Sasha Mirchandani Concept and Presentation: Supported by: Powered by: THANK YOU!

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Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/

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