Social Media- Sanjay Mehta

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Social Media Master Class: TiE Institute Knowledge Series Sanjay Mehta Jt. CEO, Social Wavelength

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Ok. The big 4!

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Disclaimer:  It is constantly changing.. There are recent privacy challenges.. There are also some other changes, that disable some features for small businesses.. That said.. Our talk will restrict to the more generic pieces!

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How do you define Facebook? It is different things for different people. Most of all though, it is a SOCIAL UTILITY! Utility: usefulness, value, convenience, function, service, benefit etc. Facebook provides all of these and more to user My use: status, photos, games, videos, connect to friends, notes (in lieu of blogs), etc.

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Most common use for companies / brands: A Facebook Page Enables engagement with users like never before “Facebook is the new email” Other ways to use Facebook: Groups, Events, Causes And then there are applications: heard of Farmville?

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The 0-500 journey : When you know who your real friends are! Some FB media buy, if you will Nothing replaces good content, good value! And there has to be differentiating strategy!

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And then the 500-5000 and onwards journey : News Feeds and the Viral factor Sharing of rich media, photos, videos Applications / Quizzes / Contests Keep them engaged, keep them involved, keep them informed, keep them entertained..they will stay with you, they will bring their friends!

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Facebook Pages: For Brands big and small

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News Feed Quizzes Groups Events Targeted Adverts

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Bring Facebook to your website or blog Facebook Friend Connect / Facebook Fan Box The Pepsi Refresh Project

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Aaah… Twitter.. The most famous social media platform today (thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others) Yet, the least understood social media platform What do you do on Twitter? “With” Twitter? Why do I want to tell the world that I am eating a burger right now? Or read about someone else eating one??

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So what IS Twitter, and what do you do with it?? Meant for sharing what is going on ‘Right Now’ Extremely Viral in nature Status updates @Replies Direct Messages Retweets Hashtags

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Twitter Search Trending topics Ability to find prospective customers / leads through Twitter directories like WeFollow and Twellow Hashtag based competitions A backchannel for your event / seminar / lecture Create offline engagement through tweetups

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Twitter Search Trending Topics Twitter Directories

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Effective use of Twitter: @Just_Dial

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Effective use of Twitter: @Su_kam

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Twitter - Before “On Yours” Twitter- After “On Yours”

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Friends List Twitter Stream Channel [v] takes over Twitterverse

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The CHANGE as it happened!

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On 13 th and 14 th August 2009, respectively, @ChannelvIndia was the 2 nd & 4 th Most Popular Twitter user from India On 22 nd August 2009 (launch day), @ChannelvIndia was the Most Popular Twitter user from India The after effects of the two Channel [v] campaigns!

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Professional Network Complete Profile Recommendations (giving and getting) Dynamic Profile Applications (Blog, Presentations, Videos, Events, Books) Status Updates

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Groups Building a reputation on LinkedIn Answers Company Pages Searches Pro Accounts Targeted Ads Forwarding Profiles / Suggesting people

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Complete Profile Discussions Company Pages

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Video, easiest form of media to consume Can be embedded into blogs / websites Ability to create channels for your brand / around your interest Deeplinking into videos (linking to a specific point within a video) Adding links within Videos Some of the biggest viral phenomenon on the web have been videos

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From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential Viral Video Links within Video

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Questions? Sanjay Mehta Jt. CEO, Social Wavelength. twitter.com/sm63 www.socialwavelength.com blog.socialwavelength.com info@socialwavelength.com

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Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/