Social media overview


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Social Media Workshop Hareesh Tibrewala Joint CEO, Social Wavelength :

Social Media Workshop Hareesh Tibrewala Joint CEO, Social Wavelength


Agenda What is Social Media Social Media for Business Social Media Communication Social Media Megatrends

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What is Social Media?

Slide 4:

Accha…. Facebook?!

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why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets

How Big Is It:

How Big Is It

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100 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 400 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!

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80% Fortune 500 companies use LinkedIn for recruitments You Tube is the worlds second largest search engine 80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad

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But this is kids stuff right? How does it effect my business? It is not Kidstuff!

Social Media for Business :

Social Media for Business

What can Social Media be used for ?:

What can Social Media be used for ? Brand Building Generating Sales Leads Reputation Management Real Time Consumer Survey Customer service Co creating products Creating B2B relationships

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It helped Dell $$$$$

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It helped one of these car companies. Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!

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And it helped this plumber Same could happen with a doctor, a lawyer, a stock broker.. There will be positive recommendations, as also negative…. “Don’t go to that guy.. He’s a cheat..” etc. “I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”

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It helped Dell $$$$$

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Have you heard of what happened to Domino’s?

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From YouTube to The New York Times in 3 days.

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Know what people are thinking about, In Real Time Are they considering a new demat account? What are their issues?

Eavesdropping your customers’ homes – Social Media Monitoring:

Eavesdropping your customers’ homes – Social Media Monitoring Themes Brand Reference Tone Influencer Identification

Case Study Videos:

Case Study Videos Burger King Sacrifice Ray Ban Case Study Blend Tech case study Dove _ actual ad Dove _ parody

Social Media Communication:

Social Media Communication

Its Different..:

Its Different.. Mass Media Campaign (Start / End) First create, then publish Broadcast Rent the media Big boys have an advantage Social Media Way of Life (Ongoing) Real time Completely interactive You have the “earn” the media Level playing field

3 Circles of Success:

3 Circles of Success Circle A : People already connected to you Occupy a part of their life 80:20 communication mix Circle B : People connected to Circle A Shareable content Applications Circle C : everyone else Online and Offline

General Tips :

General Tips Social Media is not about shouting out loud. It is about quiet conversations You have to learn to listen, before you start talking It is about creating “shareable” content. Your users (consumers) are also your content distributors It is about lighting up a forest, with a match stick

More General Tips:

More General Tips It is not a ‘campaign’, it is a process that will eventually evolve into a culture Once you start, there is no going back. Therefore start with baby steps. But start you must Social Media is a part of integrated marketing communication…it has to align with your other communication channels “Rich content” is the king

Social Media Megatrends:

Social Media Megatrends

Mega Trends:

Mega Trends Web 2.0 is bigger than Web 1.0 All of us are identifiable at all times Carry your friends recommendation where ever you go Social Media will force us to be more honest Role of Brand Manager will change : more like a ATC Corporate silos will vanish

Marketing Funnel Gets Inverted:

Marketing Funnel Gets Inverted Classical Marketing 100% communication 10% consideration 1% sales Influencer Marketing 0.01% outreach 0.1% communication 1% sales

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Questions? Hareesh Tibrewala Jt. CEO, Social Wavelength

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Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at

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