logging in or signing up Case Study on Early Stage branding Goli vada Pav by Ven TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 199 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Paulo Coelho : Paulo Coelho You have a dream…. The dream has come in the womb of the universe… it is the responsibility of the universe to fulfill the dream…. The universe conspires to help achieve your dreams…Mahatma Gandhi: Mahatma Gandhi You find the purpose…. The means will follow….Jonathan livingston seagull: Jonathan livingston seagull Richard BachSlide 9: Goli Vada Pav No 1Slide 10: Ethnic fast food… Finger food… Mobile food…Hum Hindustani…: Hum Hindustani… … Colgate… … Gillette… … Lux… … Bata… … Ray ban sunglass… … Cross pen… … Hyundai… … Nokia… … Compaq laptop Hindustani brand…Ethnic food: Ethnic food Kellogg's story… Ethnic food opportunity… 100 crores population… Target 50 crores… 500 crores opportunity… 5000 crores opportunity…Why Vada Pav...: Why Vada Pav... Fast food… Finger food… No plates….. No spoons No tables….. No chairs Mobile food… Potato and wheat…universal appeal… Besan… spices… ethnic appealInternational success stories…: International success stories…Any thing between bun sells…: Any thing between bun sells…Why brand name Goli...: Why brand name Goli... Vada Pav was born …… The Mumbai lingo… The pre-fried version … Corporate finance story ……First store – Kalyan : First store – Kalyan First store opened in February 2004 Red signifies… White signifies… Green signifies… Goli Bhai is….Our first few stores…: Our first few stores…Our first few stores…: Our first few stores…Our first few stores…: Our first few stores…Old Kitchen – Manual… : Old Kitchen – Manual…Our logistics then…: Our logistics then…Our challenges: Our challenges Wastages… Pilferages… Standardization… Price fluctuation… Chef based operations…Our experiments…: Our experiments… Ultra violet rays… Nitrogen gas chambers… Blast chill refrigeration…Our solutions…. Paradigm shift: Our solutions…. Paradigm shift McDonalds OSI INC VistaAbout OSI INC: About OSI INC OSI INC and McDonalds’ Corporation are partners for supply chain for the past 40 years world-wide. OSI INC. was established in 1928 in food business as OTTO & Sons, and in 1955 it forged a partnership with McDonalds for food processing and supplies as an exclusive suppliers to McDonalds. OSI INC. has evolved into one of the largest private food processing corporation in the world. OSI INC. is held in high regard throughout the food service industry for its manufacturing efficiency, product innovation, dedicated customer service, and commitment to food safety.Slide 27: Goli vada’s processes… Theccha sent to VISTA from Goli Kitchen Potato Washing Potato peeling Potato dicing Blanching at 100 deg Celsius Potato smashing Potato sorting Adding Theccha to Potato Mixing Dipping in Besan batter Patty making Blast freezing at -18 Degree Celsius for 60 mins Parfrying for 30 secs Sorting Counting Packing in plastic Bags (22 each) Weighing Metal Detector Packing in cartons (12pkts each) Weighing Sealing Storing at -18 degree Celsius in cold room Besan purchasing Storing Mixing with water and Soda as per recipe Besan batter ready Goli Kitchen (Cold room) In Refer van Goli Stores In Refer vanVada’s made in a fully… automatic plant: Vada’s made in a fully… automatic plant Every vada passing thru a metal detector and screenedTracking vada’s : Tracking vada’s Batch No: Mfg Date: Exp Date:Frozen logistics…: Frozen logistics…Innovations at store… : Innovations at store…Frying made simpler….: Frying made simpler….The Difference…: The Difference…Ready for scale up…. But, Nobody…. knew us: Ready for scale up…. But, Nobody…. knew us …Vada pav is as powerful a name as Amitabh bacchan…… So the press covered us…..The story unfolds…..: The story unfolds….. Fund raising… Many suitors….. difficult to pick and choose Few prime storesPrime stores: Prime storesPrime stores: Prime storesLandmark Store: Landmark StoreNew Challenges…: Super fast expansion… 300 stores in 3 months Real estate economics….. Major stumbling block New Challenges…Our solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsFinancial Tsunami: Financial Tsunami Lehman brothers… Satyam… Subhiksha…Goli shifts to tier II cities…. 75 stores in 18 months: Goli shifts to tier II cities…. 75 stores in 18 months Nashik Aurangabad Jalna Nanded Dhulia Jalgaon Ahmednagar Latur Beed Jalna Parbhani NagpurGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesNow…. Goli going south…: Now…. Goli going south… Bangalore Chennai HyderabadBangalore -- Koramangala: Bangalore -- KoramangalaBangalore – Jayanagar (under construction): Bangalore – Jayanagar (under construction)Brand : Brand Product Packaging PerceptionOur Products: Our ProductsGoli Vada Pav: Goli Vada PavGoli Cheese and schezwan options: Goli Cheese and schezwan optionsGoli Mix Veg Vada Pav: Goli Mix Veg Vada PavGoli Tikki Vada Pav: Goli Tikki Vada PavGoli Palak Makkai Vada Pav: Goli Palak Makkai Vada PavGoli Sabudana Vada’s: Goli Sabudana Vada’sGoli Bhajji’s: Goli Bhajji’sSlide 75: Business is all about ……. Machinery…. Material… Manpower… Methods… Marketing… MONEYBrand…. Goli: Brand…. Goli Youth… Time pass… Masti… Mumbai… Bollywood…Engaging our customer then…: Engaging our customer then… Goli Ganpati…. Goli Music @ stores…. Goli Music on Auto’s & Ganpati Mandals… Goli Rocks…Engaging our customers now….: Engaging our customers now…. www.vadapavmumurings.wordpress.com www.facebook.com/golivadapav www.twitter.com/golivadapavVada pav talks -- TiE: Vada pav talks -- TiEVada pav talks -- Bangalore: Vada pav talks -- BangaloreVada pav talks -- Food Forum: Vada pav talks -- Food ForumVada Pav talks… Mumbai: Vada Pav talks… MumbaiVada Pav talks -- Aurangabad: Vada Pav talks -- AurangabadMumbai meri jaan…: Mumbai meri jaan…Vada pav… chai… Mumbai…: Vada pav… chai… Mumbai…Slide 105: Enterprising India 2011 Enterprising India – MUMBAI February 2011 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Case Study on Early Stage branding Goli vada Pav by Ven TiE_Mumbai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 199 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Paulo Coelho : Paulo Coelho You have a dream…. The dream has come in the womb of the universe… it is the responsibility of the universe to fulfill the dream…. The universe conspires to help achieve your dreams…Mahatma Gandhi: Mahatma Gandhi You find the purpose…. The means will follow….Jonathan livingston seagull: Jonathan livingston seagull Richard BachSlide 9: Goli Vada Pav No 1Slide 10: Ethnic fast food… Finger food… Mobile food…Hum Hindustani…: Hum Hindustani… … Colgate… … Gillette… … Lux… … Bata… … Ray ban sunglass… … Cross pen… … Hyundai… … Nokia… … Compaq laptop Hindustani brand…Ethnic food: Ethnic food Kellogg's story… Ethnic food opportunity… 100 crores population… Target 50 crores… 500 crores opportunity… 5000 crores opportunity…Why Vada Pav...: Why Vada Pav... Fast food… Finger food… No plates….. No spoons No tables….. No chairs Mobile food… Potato and wheat…universal appeal… Besan… spices… ethnic appealInternational success stories…: International success stories…Any thing between bun sells…: Any thing between bun sells…Why brand name Goli...: Why brand name Goli... Vada Pav was born …… The Mumbai lingo… The pre-fried version … Corporate finance story ……First store – Kalyan : First store – Kalyan First store opened in February 2004 Red signifies… White signifies… Green signifies… Goli Bhai is….Our first few stores…: Our first few stores…Our first few stores…: Our first few stores…Our first few stores…: Our first few stores…Old Kitchen – Manual… : Old Kitchen – Manual…Our logistics then…: Our logistics then…Our challenges: Our challenges Wastages… Pilferages… Standardization… Price fluctuation… Chef based operations…Our experiments…: Our experiments… Ultra violet rays… Nitrogen gas chambers… Blast chill refrigeration…Our solutions…. Paradigm shift: Our solutions…. Paradigm shift McDonalds OSI INC VistaAbout OSI INC: About OSI INC OSI INC and McDonalds’ Corporation are partners for supply chain for the past 40 years world-wide. OSI INC. was established in 1928 in food business as OTTO & Sons, and in 1955 it forged a partnership with McDonalds for food processing and supplies as an exclusive suppliers to McDonalds. OSI INC. has evolved into one of the largest private food processing corporation in the world. OSI INC. is held in high regard throughout the food service industry for its manufacturing efficiency, product innovation, dedicated customer service, and commitment to food safety.Slide 27: Goli vada’s processes… Theccha sent to VISTA from Goli Kitchen Potato Washing Potato peeling Potato dicing Blanching at 100 deg Celsius Potato smashing Potato sorting Adding Theccha to Potato Mixing Dipping in Besan batter Patty making Blast freezing at -18 Degree Celsius for 60 mins Parfrying for 30 secs Sorting Counting Packing in plastic Bags (22 each) Weighing Metal Detector Packing in cartons (12pkts each) Weighing Sealing Storing at -18 degree Celsius in cold room Besan purchasing Storing Mixing with water and Soda as per recipe Besan batter ready Goli Kitchen (Cold room) In Refer van Goli Stores In Refer vanVada’s made in a fully… automatic plant: Vada’s made in a fully… automatic plant Every vada passing thru a metal detector and screenedTracking vada’s : Tracking vada’s Batch No: Mfg Date: Exp Date:Frozen logistics…: Frozen logistics…Innovations at store… : Innovations at store…Frying made simpler….: Frying made simpler….The Difference…: The Difference…Ready for scale up…. But, Nobody…. knew us: Ready for scale up…. But, Nobody…. knew us …Vada pav is as powerful a name as Amitabh bacchan…… So the press covered us…..The story unfolds…..: The story unfolds….. Fund raising… Many suitors….. difficult to pick and choose Few prime storesPrime stores: Prime storesPrime stores: Prime storesLandmark Store: Landmark StoreNew Challenges…: Super fast expansion… 300 stores in 3 months Real estate economics….. Major stumbling block New Challenges…Our solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsOur solutions….. 300 Aarey booths: Our solutions….. 300 Aarey boothsFinancial Tsunami: Financial Tsunami Lehman brothers… Satyam… Subhiksha…Goli shifts to tier II cities…. 75 stores in 18 months: Goli shifts to tier II cities…. 75 stores in 18 months Nashik Aurangabad Jalna Nanded Dhulia Jalgaon Ahmednagar Latur Beed Jalna Parbhani NagpurGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesGoli shifts to tier II cities: Goli shifts to tier II citiesNow…. Goli going south…: Now…. Goli going south… Bangalore Chennai HyderabadBangalore -- Koramangala: Bangalore -- KoramangalaBangalore – Jayanagar (under construction): Bangalore – Jayanagar (under construction)Brand : Brand Product Packaging PerceptionOur Products: Our ProductsGoli Vada Pav: Goli Vada PavGoli Cheese and schezwan options: Goli Cheese and schezwan optionsGoli Mix Veg Vada Pav: Goli Mix Veg Vada PavGoli Tikki Vada Pav: Goli Tikki Vada PavGoli Palak Makkai Vada Pav: Goli Palak Makkai Vada PavGoli Sabudana Vada’s: Goli Sabudana Vada’sGoli Bhajji’s: Goli Bhajji’sSlide 75: Business is all about ……. Machinery…. Material… Manpower… Methods… Marketing… MONEYBrand…. Goli: Brand…. Goli Youth… Time pass… Masti… Mumbai… Bollywood…Engaging our customer then…: Engaging our customer then… Goli Ganpati…. Goli Music @ stores…. Goli Music on Auto’s & Ganpati Mandals… Goli Rocks…Engaging our customers now….: Engaging our customers now…. www.vadapavmumurings.wordpress.com www.facebook.com/golivadapav www.twitter.com/golivadapavVada pav talks -- TiE: Vada pav talks -- TiEVada pav talks -- Bangalore: Vada pav talks -- BangaloreVada pav talks -- Food Forum: Vada pav talks -- Food ForumVada Pav talks… Mumbai: Vada Pav talks… MumbaiVada Pav talks -- Aurangabad: Vada Pav talks -- AurangabadMumbai meri jaan…: Mumbai meri jaan…Vada pav… chai… Mumbai…: Vada pav… chai… Mumbai…Slide 105: Enterprising India 2011 Enterprising India – MUMBAI February 2011