Jetking Business Theory -TiE

JETKING’s BUSINESS THEORY : 

JETKING’s BUSINESS THEORY Suresh Bharwani

Outside Of Company : 

Outside Of Company Customer Markets Distribution Channels Competition

Inside of Company : 

Inside of Company Core Values/ Core Purposes Core Competencies Technology Product Process

Question 1 : 

Question 1 What is the environment you are operating in now? What it will be in the future?

Question 2 : 

Question 2 Given the environment, what is your business theory? In other words, how do you make your money today? And how are you going to be able to make money in tomorrow’s environment.

Question 3 : 

Question 3 How well do the people in Jetking truly understand the business theory? What do you need to teach them to change the business theory for tomorrow? And how you are going to do that?

Bill Gates, pre-1995 : 

Bill Gates, pre-1995 The Old Environment - World of Rapid Growth of PCs

The Business Theory : 

The Business Theory “Own the Operating System and make money.”

The Business Theory : 

The Business Theory How well do my people understand Business Theory. Everybody did Business with full understanding that Microsoft “Owned the Operating System”

New Business Theory : 

New Business Theory Bill Gates Embraces the Internet “The Environment will be Internet based” Owning the Internet involved hiring of new Software People. Search for Content Ownership Involvement in actual Hardware ventures

New Business Theory : 

New Business Theory How many people have firm grasp on implications: Old Microsoft products were late, unreliable & difficult to use. Service was poor.

New Business Theory : 

New Business Theory Internet is a wide-open place of competition. “Owning” will require speed and responsiveness. Hiring people with value for speed and customer caring. Required changing of values of existing people.

Jetking during growth stage : 

Jetking during growth stage Jetking’s target group did not have too many career options There was minimal competition The Jetking’s students were not very demanding. The growth of PC sales was very high since 2003.

Jetking during growth stage : 

Jetking during growth stage There was a shortage of hardware and networking professionals. Students were placed even before the completion of course. If you teach latest technology, PD, communication skills and stress management were not considered crucial. Our business partners understood business theory that most of the students got job before course completion so they did not work on holistic development.

Jetking Today : 

Jetking Today The students are becoming very demanding. The competitors are investing in high quality infrastructure. This has put a pressure on us to improve infrastructure. Alternative career options and strong competition has resulted in drop in enquiries.

Jetking Today : 

Jetking Today Higher Industry expectations from the industry are posing a new challenge in placing students. Internet based & blended learning will require new set of people & investments. Requires speed & responsive to customer needs. Requires changing of values of existing franchises and franchisor.

CHINESE DUALISTIC PHILOSPHY : 

CHINESE DUALISTIC PHILOSPHY Ying & Yang

Slide 18: 

Rational view cannot easily accept paradox (self-contradictory) We cannot live with two seemingly contradictory forces or ideas at the same time.

Slide 19: 

Tyranny of the “OR” pushes us to believe that things must be either “BLACK” or “WHITE” A or B, not both. Good or Bad Weak or Strong High or Low Rich or Poor Short term or Long term

Slide 20: 

It makes such proclamations as: “You can have change OR stability” “You can be conservative OR bold” “You can have low cost OR high quality”

Slide 21: 

It makes such a proclamations as: “You can have creative autonomy OR consistency and control.” “You can invest for the future OR do well in the short-term.” “You can make progress by methodical planning OR by opportunistic groping.”

Slide 22: 

It makes such a proclamations as: “You can create wealth for your shareholders OR do good for the world” “You can be idealistic (value-driven) OR pragmatic (profit-driven).”

Do not be Oppressed by “Tyranny of the OR” : 

Do not be Oppressed by “Tyranny of the OR”

Highly visionary companies or Individuals liberate themselves with “ Genius of the AND” : 

Highly visionary companies or Individuals liberate themselves with “ Genius of the AND”

Slide 25: 

Purpose beyond profit Education to uplift socially & economically deprived like NGOs AND Pragmatic pursuit of profit like Jetking.

Slide 26: 

Fixed core ideology Provide good education that liberates AND Vigorous change & movement towards goals - Improvement like Franchisee meets, Nayee Dishas, and Market Research regularly.

Conservation around core : 

Conservation around core Conservatism around one key product JCHNP AND Bold, committing risky moves like ERP, SAP, COES, PD Programmes etc.

Clear mission & sense of direction : 

Clear mission & sense of direction Mission to create globally competent IT professionals AND Opportunistic groping & experimentation like Smartrain, E4, MNA, JETSTAR, College Tie-ups & Corporate Tie-ups.

Slide 29: 

Big hairy audacious goals to build the largest partnership/ franchising network in the world that facilitates creation of employment and entrepreneurial opportunities AND Incremental evolutionary progress: Improve enquiries, conversions & get best out of advertisement spend etc.

Slide 30: 

Selection of Manager steeped into the core AND Selection of new managers that induce change

Slide 31: 

Ideological Control AND Operational Control

Slide 32: 

TiE Entrepreneurial Summit 2010, - Asia's Largest Gathering of Entrepreneurs, Investors & Industry Leaders scheduled on 21st-23rd Dec, 2010 at New Delhi. Visit us at http://www.tiesummit.org/ www.tiesummit.org