The idea of the presentation :
The idea of the presentation
point out how changes in operating environment challenge dissemination and bring pressure to product development
enlighten a bit Statistics Finland’s new product development procedure
present its first results by reviewing the experiences of the ‘pilot case’: Ten-Year Review
highlight the need for continuous innovative process of outlining a future statistical publication and its characteristics
Challenges due to changing operating environment :
Challenges due to changing operating environment
new technology constitute challenges and opportunities for new publication formulas
compendium-type publications/magazines survive as print publications? - if they succeed in offering value added to customers
socio-economic changes more profound and complex - growing demand for analysis and intepretation: telling the story behind the numbers
product development and marketing strategies needed to encounter the challenges
The product development procedure (of Statistics Finland):
The product development procedure (of Statistics Finland)
supports the process by providing a specified procedure to help gathering different views on the potential of the product plan
communicates the plan inside the organisation and encourages discussion to find the best co-operation teams and to support the co-ordination
assures that the plans for marketing, allocation of resources and technical solutions are made carefully
Ten-Year Review served as a 'pilot case'
Results of the product development of the Ten-Year Review :
Results of the product development of the Ten-Year Review looks into all the key areas of Finnish economy and society (17 statistical topics) and shows ten-year trends via intelligible graphs
contains a special theme on entrepreneurship
provides the customer value added in the form of in-depth but journalistic articles
is supplemented with a CD-ROM containing more detailed time series
offers comparable data on Finland and other EU countries (EU-15)
quality is improved by the new production process
For more details on the Ten-Year Review please contact Project Manager Jaakko Autio (jaakko.autio@stat.fi)