theseoportal online reputation management


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Improve Online Reputation of your Business. Hire theseoportal for search engine reputation management of your company


Presentation Transcript

Online Reputation Management :

Online Reputation Management Do You Know What People Are Saying About Your Business Online?

What is Online Reputation Management?:

What is Online Reputation Management? Wikipedia Definition of Online Reputation Management Online reputation management (or monitoring ) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

Did You Know?...:

Did You Know?... The 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? 70% of Consumers Trust Other Consumer Opinions that are Posted Online

Why is Online Reputation Management So Important?:

Why is Online Reputation Management So Important? Your Prospects Are Online Your Competitors Are Online Your Customers Are Online … That Includes Your UNHAPPY Customers

The Internet Has Changed EVERYTHING:

The Internet Has Changed EVERYTHING Before the Internet, Businesses Controlled Their Messages via One-way Communication Channels Thanks to the Internet, EVERYONE Controls the Message via Blogs, Social Media, and Customer Reviews

What Are People Saying About Your Business?:

What Are People Saying About Your Business? Former Employees Your Company’s Online Reputation Bloggers Social Media Forums Customer Reviews

Online Reputation is Even Crucial for the BIG BOYS:

Online Reputation is Even Crucial for the BIG BOYS

Negative Effects of a Bad Online Reputation:

Negative Effects of a Bad Online Reputation Bad Customer Experience Unresolved Customer Issues Bad Reputation LOST REVENUE

Negative Effects of a Bad Online Reputation:

Negative Effects of a Bad Online Reputation Could Lose Existing Customers Difficulty Getting New Customers Business Can Suffer Financial Loss

Positive Effects of a Good Online Reputation:

Positive Effects of a Good Online Reputation Retain Existing Customers Easier to Get New Customers Maintain a Positive Brand Image

How to Maintain Your Reputation:

How to Maintain Your Reputation Be PROACTIVE instead of REACTIVE Monitor Online Conversations About Your Business Respond and Interact with Consumers Online 4. Create and Distribute POSITIVE Content Regularly

Actively Seek Reviews:

Actively Seek Reviews Actively Seek Reviews from Satisfied Customers Boost Conversions Provide Feedback about Your Product or Service Consumers TRUST and EXPECT Online Reviews

How to Get Customer Reviews:

How to Get Customer Reviews Offer an Incentive in Exchange for Reviews Coupons, Discounts, Free Samples, etc. Ask Customers to Review Products by Placing a Calls to Action on Your Product Pages Send Customers to Your Business Listings on Google Places, Yelp, CitySearch, and Others Link Your Business Listing Profiles to Your Website

Create Positive, Branded Content:

Create Positive, Branded Content Flood the First Page of the Search Engines with Positive, Branded Content Well-Ranked Website On-Going Search Engine Optimization (SEO) Articles, Videos, Press Releases, Photos, etc. Tips, Tools, Helpful Tutorials, and Other Useful content

Monitor Online Conversations:

Monitor Online Conversations Find Out What People Are Saying About Your Business Do a Google Search for Your Business Name… What Comes Up? Check Articles, Blogs, Forums, and Customer Review Sites Frequently Check Your Own Blog / Website for Comments Pay Close Attention to the Social Network Sites

Respond and Interact:

Respond and Interact Listen to What People are Saying Respond to Both Positive and Negative Comments Be Respectful and Display a Helpful, Friendly Demeanor Always Quickly Offer a Solution any Problems

Why Respond and Interact?:

Why Respond and Interact? Builds Relationships Allows You to Actively Manage and Control Your Brand Shows that You Care Allows Other People to See Your Point of View

How to Improve Your Reputation:

How to Improve Your Reputation Already Have Some Negative Online Comments and Reviews? Make Brand Optimization Your Main Focus Use SEO to Drive Down the Negativity Create and Submit Press Releases, Articles, and Videos Create a Blog and Submit Fresh, Unique Content Regularly Engage in Social Media and Build a Loyal Following

How to Improve Your Reputation:

How to Improve Your Reputation Ask for Negative Reviews to be Removed Don’t Ignore Your Unhappy Customers Promptly Address Issues Know When to Walk Away Don’t Argue with Customers Can’t Please Everyone

PowerPoint Presentation:

THANK YOU For Viewing Our Online Reputation Management Presentation! If You Would Like More Information About Online Reputation Management, Contact Us Today. TheSeoPortal Online Reputation Management Services

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