logging in or signing up Search Engine Optimization Vs Social Media TheNetResearcher Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 397 Category: Education License: All Rights Reserved Like it (1) Dislike it (1) Added: June 09, 2011 This Presentation is Public Favorites: 0 Presentation Description Which is better for your business, SEO or Social Media? www.thenetresearcher.com Comments Posting comment... Premium member Presentation Transcript Slide 1: Search Engine Optimization VS Social Media www.thenetresearcher.com firstname.lastname@example.orgSlide 2: Hundreds of businesses are joining the social media revolution each day in a bid to get their online businesses moving forward and attracting high levels of traffic and sales. Social media is now an important part of any businesses marketing armory and if your business is not using it, you should be because it is a great way of showcasing your business to potential customers. The question that arises from this is W hich is better for your business, SEO or S ocial Media? www.thenetresearcher.com email@example.comSlide 3: SEO - Search Engine Optimization Search engine optimization or SEO as it is abbreviated, is a process of optimizing your website for the search engines and ensuring that you are visible to searchers. SEO includes many different techniques in order to improve a websites visibility, these include: Link Building Social Bookmarking Article writing and submission Press release writing and submission Forum posting Blog commenting www.thenetresearcher.com firstname.lastname@example.orgSlide 4: Link Building The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. Social Bookmarking A method of saving and storing web pages in a single online location for future use or for sharing with other Internet users. Sites such as Digg , StumbleUpon and Reddit provide social bookmarking. www.thenetresearcher.com email@example.comSlide 5: Article Writing Article Writing is preferred by all the internet marketers as the investment is zero in this method. The result is positive only when your article is written with good quality, which means, your article should be well written with some valid and valuable points, with good grammar and so on. The website that aims to increase the profit and get quick visibility in search engines should definitely rely on the article writing strategy. www.thenetresearcher.com firstname.lastname@example.orgSlide 6: Press release writing Online press releases make a great response device for the search-using public. A correctly optimized online news release can get you to the top of page one for your chosen keywords in the news engines within 24 hours. www.thenetresearcher.com email@example.comSlide 7: Forum posting Forum posting is a great way to build up the backlinks of your site. Most forums allow you to include a link to your site in the signature area. Each forum has its restriction regarding the number of links and word count limit in the signature. If you want, you can assign different color to the link in your signature. It will make people pay attention to your signature. It is recommended that you don't use the URL full format in the signature. Instead, you should use anchor text for the link in the signature. The anchor text should be relevant to the destination site which you are promoting. You can use the main keyword as the anchor text so that the link is more SEO optimized. www.thenetresearcher.com firstname.lastname@example.orgSlide 8: Blog Commenting Blog commenting is one fantastic way to build your website’s inbound links, thereby increasing traffic and rankings. Once you find some good blogs to comment on, you can add their RSS feed to your feed reader to get their latest blog posts instantly. When you post a blog comment you are asked for your website url , which is where the click- thrus and link juice comes from. Not all blogs are “do follow” however which means the search engines spiders are following those links, but not to worry about that because just posting a lot of comments is good no matter what. www.thenetresearcher.com email@example.comSlide 9: Search engine optimization is all about improving a websites importance to a search engine so that the website ranks higher within a search results page for a key term that is important to that website. Search engine optimization is all about improving a websites importance to a search engine so that the website ranks higher within a search results page for a key term that is important to that website. www.thenetresearcher.com firstname.lastname@example.orgSlide 10: Social Media Social media or SM differs to SEO because it does not directly improve your websites search engine performance. SM is all about interacting with web users and engaging them with your business or interests. The main social media platforms are: Facebook Twitter LinkedIn YouTube If you have an online business SM is a must as search engines such as Google have already started to provide live results which are based on tweets from Twitter. SM also helps you reach out to potential customers by providing engaging conversation, it is just like turning up to a local networking meeting but with a lot more people.Slide 11: So Which One Is Best For You? Ideally you should be focusing your time on both SEO and social media but if you do not have the time to do the two I would always suggest that you focus on SEO first because most users will search for you in Google first and if you are not featured within the first 2 pages then the likely-hood of them using you is slim. You must always focus on your websites performance first so that you are getting high levels of traffic each day, week, month and year. SM can then be used to market your brand and create some brand/product awareness. There is room for both SM and SEO in your online business's marketing campaign and if you use the two effectively you will find a fantastic return on investment of both money and time.Slide 12: www.thenetresearcher.com fkhan @ thenetresearcher.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.