McIlroy-Cadmus-2011

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Publishing Directions:

Publishing Directions Thad McIlroy The Future of Publishing San Francisco Copyright © 2005, 2011 by Thad McIlroy. All right reserved.

My Challenge Today:

My Challenge Today Whether to scare the h—k out of you Or whether to focus on the solution

There are Enough Scary Things Going on Already!:

There are Enough Scary Things Going on Already!

Enough Said!:

Enough Said!

I Decided on the Latter:

I Decided on the Latter

We All Know the Challenges:

We All Know the Challenges The business is changing, by the day The economics are changing, by the minute But…

Customers and Branding:

Customers and Branding We’ve got some very loyal customers… Who appreciate the work we do… And are willing to pay a fair price…

So What’s the Problem?:

So What’s the Problem?

Print is No Longer Competitive with Electronic Media:

Print is No Longer Competitive with Electronic Media

EVERY PUBLISHER must find a way to reduce the cost of print, while striving for “media agility”:

EVERY PUBLISHER must find a way to reduce the cost of print, while striving for “media agility”

My Background:

My Background 8 years in bookselling & publishing in Canada Fifteen years studying the intersection of technology and print publishing, working with printers, publishers & vendors 5 years directing Seybold Seminars 7 years studying the impact of the Internet on graphic communications

A (very) Brief History of Composition Systems:

A (very) Brief History of Composition Systems We started off with proprietary systems Then we moved (briefly) to standards (i.e. SGML) Then we has entered the PostScript (PDF) free-for-all Now we’re back to standards (i.e. XML)

Does XML Matter?:

Does XML Matter? Not at all…and… Without it you’re gone!

WHY?:

WHY?

Because XML Enables Media-Agility:

Because XML Enables Media-Agility We ALL know that the future of our business is not going to be dependent on print…yet...at the same time… We MUST extend print as far as possible… While working towards a “media-neutral” future

What’s the REAL XML Story?:

What’s the REAL XML Story? It’s everything it seems to be AND less! We’ve fallen for the XML religion a little too quickly You MUST define your content deployment and re-use goals

So What System Should We Use?:

So What System Should We Use? There really is no DEFINITIVE answer Each have their advantages and drawbacks Microsoft Word QuarkXPress & Adobe InDesign 3B2 and XPP XSL-FO

Slide 18:

Available Composition Workflows Supporting XML # Software Class Automation Cost Level 1 QuarkXPress A 50%  2 Adobe FrameMaker A 75%  3 Adobe InDesign A 30%  4 XyEnterprise XPP B 95%  5 3B2 B 95%  6 XSL-FO C 85 %  7 TeX/LaTeX D 75%  Classes: A: Off-the-shelf page layout software B: High-end proprietary software C: XSL-FO renderers (XML Stylesheet Formatting Objects) D: Public-domain typesetting software

So What System Should We Use?:

So What System Should We Use? Microsoft Word supports XML schema, but no workflow established QuarkXPress & Adobe InDesign each are still struggling to understand the best XML workflow for publishing 3B2 and XPP they do a great job, but cost extra XSL-FO a standard, but still immature

Automation and Offshoring:

Automation and Offshoring How did we develop so many misconceptions? Typically, we became fixated on cost savings But then we learned: Surprise: they know more about production automation than we do!

At the Same Time:

At the Same Time Unquestionably India is far way Unquestionably there are cultural differences (as much as we try to pretend there are not) Unquestionably, communication is a key factor in the success of the work we do every day

What is the Real Offshore Story?:

What is the Real Offshore Story? Too many people think it’s about cheap labor…labor savings are the wrong target It’s really about using the best technology in the world in the most effective manner Indian vendors do not yet understand the whole story independent of the U.S. A hybrid model is your best bet

India: A Study in Contrasts!:

India: A Study in Contrasts!

Enter: The Hybrid Vendor:

Enter: The Hybrid Vendor The very best of onshore know-how and customer relations with… The very best in technology and smart labor in India

What Should We Send Offshore?:

What Should We Send Offshore? Anything and everything Whatever you’re comfortable sending offshore

What Creates a Successful Offshore Vendor Relationship?:

What Creates a Successful Offshore Vendor Relationship? Trust, of course Scale…we’re still in the trial phase Commitment Investment Ownership

What Else?:

What Else? Technology A long-term commitment An ethical commitment A great facility Really smart people

The Vision: Smart Documents:

The Vision: Smart Documents Authors w. templates Editors working electronically First proofing done digitally File contains all preflight info & revision history Text and vector graphics in XML Knows where it’s been and where it’s going: print & bind Web & PDA distribution Contains multiple language versions

Thank You! Thad McIlroy The Future of Publishing thad@thefutureofpublishing.com:

Thank You! Thad McIlroy The Future of Publishing thad@thefutureofpublishing.com

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