Unit 1 : Unit 1 Launching a new product By Shen Ling&Qiu Zhaolei


Slide2: Talking face to face Being all ears Maintaining a sharp eye Passage 1 My study tour in China Passage 2 My experience with a China-Made Product Trying your hand


Slide3: Sample 1:Presenting a new toy car Miss Li: ladies and gentlemen, good morning. Thank you for coming to our exhibition. I’m Li Xiaoxiao, marketing manager of ABC company. Now, let me give you a brief account of our new product, the Model XYZ-II Radio-Controlled Toy Car. This is our latest model. It is small and perfect in workmanship. Mr. Wang: Excuse me, may I ask a few questions? Miss Li: Yes, certainly. Please to ahead. Mr. Wang: Who is the new product made for? Miss Li: Children between 4 and 8 years old.


Slide4: Mr. Wang: I wonder whether this new toy is safe for children to play with. Miss. Li: I can assure you this new toy is very safe because it has a rubber covering to prevent an accident. Mr. Wang: Is it possible? I hope it won’t be too heavy for kids to carry around. Miss. Li: Yes, it is possible. In fact, the materials we use are so light that kids can carry the cars in their pockets. Mr. Wang: Good. Can you show me a sample? I’d like to have a close examination before placing an order.


Sample 2: presenting a DVD Player: Sample 2: presenting a DVD Player Mr. Yang: Is it easy to operate this new DVD player, Miss Lin? Miss Lin: Yes, you can operate it easily with a touch of this button here. Mr. Yang: I see. What other qualities does it have? Miss Lin: It can work with all types of VCD and MP3 discs. In addition, this player is very reliable and durable. Both the material and making are of top quality.


Slide6: Mr. Yang: That’s great. By the way, what sort of discount will you offer? Miss Lin: That depends on the size of you order. A discount of 5% is quite common. However, if your order is very large, we may offer you more. Mr. Yang: I’ll see if our manager will agree on ordering some. Miss Lin: All right. We’ll be expecting your first order soon.


Act out 1: Act out 1 A: Ladies and gentlemen, look at these new bikes. They are the latest models of our company. We have three improved models, all based on Model A-Model B, Model C and Model D. B: Are they all suitable for riding on mountain areas? A: I’m afraid Model A and Model C are not. Only model D is. It is made of high quality alloy. It is selling well on the market.


Slide8: B: The design is beautiful. How fast can it run? A: According to the test-drive, around 42km an hour. B: That’s not bad. Task: Introduce a new model of racing bike to a group of customers.


Act out 2: Act out 2 A: The motor-cycle is a new product of our company. Its outer cover is made of special plastics, which is very light. B: I’m doubtful about the strength of the plastic cover. A: You don’t have to be because the frame and wheels are made of top quality stainless steel. They are very durable. B: I see. Do you have any other models in addition to this one? A: Yes. The other models are displayed in the showroom next door. B: Fine. Shall we go and see them now? Task: Introduce a new mini motor-cycle to a customer.


Act out 3: Act out 3 A: I’d like to buy a refrigerator and I prefer a small size. B: In that case, I recommend Haier, the mini type. It’s very popular among families of there. A: I’m afraid the quality might not be as good as that of a Japanese refrigerator. B: I can assure you that the quality of Haier refrigerator is first-class. Their performance is superb. Haier has already built up its own brands, and they sell well both at home and abroad. A: Thanks for your information. Task : Introduce a refrigerator of your favorite brand to your friend.


Act out 4: Act out 4 A: Good morning. I hear that your company handles a great deal of silk products. I’d like to have a look at them. Would you show me some samples? B: Yes, of course. Let’s go to the showroom. Here we are. We have various silk products on display here. What are you interested in? A: We are particularly interested in your silk shirts. B: They are at the far end of this showroom. Let’s go over there. Look at the nice colors and pretty designs. All the products are made of pure silk. A: May I have the pattern book with specifications and price lists? B: Yes, of course. Here you are. Task: Introduce some silk products to a customer.


Put in use 1 : Put in use 1 1. You are welcome to our exhibition. 2. Their unique designs and styles impressed me greatly. 3. What’s special of this new model? 4. Do they make a lot of noise? People nowadays don’t like anything noisy. 5. They are the products I have been looking for. I’ll send over my order form tomorrow if the prices are reasonable.


Put in use 2: Put in use 2 1. Welcome to our trade show. 2. give you a brief introduction to our new products. 3. may I ask you a few questions? 4. Please go ahead. 5. What special qualities do your products have? 6. it’s very small in size. 7. How much does it cost?


Put in use 3: Put in use 3 1. a few questions to ask. 2. the products designed for 3. can you order 4. different sizes 5. discounts


Being all ears: Being all ears Listen and judge Listen and respond Listen and complete Listen and decide Listen and read


Listen and judge: listen to dialogue 1 and decide whether the following statements are true or false.: Listen and judge: listen to dialogue 1 and decide whether the following statements are true or false. ( ) 1 The customer wants to buy a desk telephone set. ( ) 2 He has no idea about what brand he likes when he comes into the shop. ( ) 3 The choice of designs in the shop is very limited. ( ) 4 The salesgirl recommends a pretty but expensive product to the customer. ( ) 5 The customer doesn’t want what the girl has recommended because the product is not the latest fashion. ( ) 6 The girl finally helps the man get what he likes.


Listen and respond: listen to the dialogue again and give short answers to the following questions orally.: Listen and respond: listen to the dialogue again and give short answers to the following questions orally. 1. What did the man want to buy? 2. What particular model was he looking for? 3. What did the salesgirl say about the new TCL products? A cell phone Something of the latest fashion By saying that they are Fresh from the oven


Slide18: 4. What did the man think of the price of the first TCL product recommended? 5. What color did the man finally choose? 6. How much did the man pay for the product? It was a bit too high Red 2600 yuan


Listen and complete: listen to dialogue 2 and complete the following statements.: Listen and complete: listen to dialogue 2 and complete the following statements. 1. The lady wants to buy ____________________. 2. She thinks the _____ of the first kind offered is not suitable. 3. The colors offered are: ______ ______ and ___________. 4. The lady likes both the _______ and ______. 5. The store allows an extra 1% cash discount to encourage payment _________. 6. The store can ________________. 7. The lady’s order is _________ in all. 8. The lady will pay __________ for the products ordered. some computer desks size white gray light brown design colors in cash make the delivery 100 pieces 22092 yuan


Listen and decide: now listen to dialogue again and do the multiple choice exercises below.: Listen and decide: now listen to dialogue again and do the multiple choice exercises below. 1. The lady first asks the salesman for some ____. a opinions b comments c suggestions d information 2. The salesman tells the lady that they have had quite a few of orders from their ____. a overseas customers b regular customers c domestic customers d new customers c b


Slide21: 3. The order placed by the lady is large enough to get a ____ discount. a cash b retail c wholesale d quantity 4. The lady’s last question is about the ____ of delivery. a way b time c place d means 5. The store has the products that can be ____. a supplied from stock b specially designed c ordered from the supplier d delivered some time later d b a


Listen and read: listen to something more challenging, a passage with some blanks for you to fill in . : Listen and read: listen to something more challenging, a passage with some blanks for you to fill in . Here are the features of the new “ Rossini” watch. First, it is solar-powered. The 1.______ inside can be recharged automatically with the light it gathers from the sun 2. _____________. It keeps exact time with a difference of only 3. _________ a year. Second, it is very durable. Its face is made of glass as hard as 4. ________. Third, it is multi-functional. It will not only give you the exact time, but also 5. _______ the date of the month and the day of the week. It can also serve as an alarm clock and 6. ____________ at any time you wish. You may also listen to a piece of music whenever you touch the red button 7. _____________. Finally, the leather chain straps are offered in various 8. ______. They can be changed 9. ______ to match the different colors of you clothes. Recent market research shows that it is very popular with 10. _____________, battery during the day 3 minutes diamond display wake you up at the left side colors easily young ladies


Section III Maintaining a sharp eye: Section III Maintaining a sharp eye Passage I My Study Tour in China Passage II My Experience with a China-Made Product


Passage I My Study Tour in China: Passage I My Study Tour in China Text-related information Intensive Study Practice


Text-related information:Terra-cotta Warriors of the Qin Dynasty: Text-related information:Terra-cotta Warriors of the Qin Dynasty In 1974, a group of peasants digging a well made what was to become the greatest archaeological findings of the 20th century when they unearthed fragments of a life sized terra-cotta warrior. Excavation of the vault revealed thousands of warriors and their horses, an entire army was designed to follow its emperor, Qinshihuang into eternity. Qin’s terra-cotta army consists of life-size figures of warriors, depicted in battle dress according to rank. There were numerous figures of horsed and chariots, which is only part of what is believed to be grand tomb. The terra-cotta army lies approximately a mile east of Qinshihuang’s main tomb which Is to contain spectacular objects. Up to date, only trial digs of the main tomb site have been completed and they have yet to find the main entrance to the tomb. Qinshihuang ordered the construction of his tomb when he was only 13 years old, involved hundreds of thousands of workers and thirty-six years to complete. It is also believed that Qinshihuang ordered that the workers and supervisors involved in its design be buried alive to protect its secrets.


Intensive study: Difficult sentences: Intensive study: Difficult sentences 1.(para. 1) This four- week trip was an opportunity to meet Chinese artists and students as well as to visit museums, archeological sites, art schools, and centers of ceramic production. Analysis: In this sentence, the two infinitive phrases to meet as … as well as to visit … are modifying the noun opportunity. Translation: 这次为期四周的游学是一次会见中国艺术家、结识中国学生的好机会，同时也是一次参观博物馆、考古遗址、艺术学校和制陶中心的好机会。] Example: The monthly company conference offers us an opportunity to discuss business matters with other departments.


Slide27: 2. (Para. 1) Because of my frequent visits to the exhibitions, I am now able to discuss China’s enormous and rich cultural ceramics legacy with an enhanced level of appreciation and awareness. Analysis: Because of is a prepositional phrase used to introduce an adverbial of cause. It means “ because I visited … frequently…”. With is a preposition introducing an adverbial of matter. Translation: 由于多次参观展览会, 现在我对中国博大精深的制陶传统文化的了解加深了,鉴赏水平也得到了提高. Example: Because of the help and encouragement of his mother, the handicapped child is now able to walk around the room with a pair of crutches.


Slide28: 3. (Para. 2) During the course of my visits to Xi’an and Beijing, I had many side visits to the imperial kiln sites with their legacy of village potteries. Analyses: In this sentence, During the course of is a prepositional phrase introduced as an adverbial of time. Side visits means “visits that are not on my original schedule”. With … is a prepositional phrase modifying legacy. Translation: 游览西安和北京期间, 我参观了许的多有着乡土陶器遗物的皇家窑址. Example: During the course of her trip to the Three Gorges, she had a side visit to the ancient printing house that has a long history over 3000 years.


Slide29: 4. (Para. 2) I felt as though I had entered a time capsule and arived in several different “Meccas”, each demonstrating the earliest and finest examples of a wide range of technological and religious traditions. Analysis: In this sentence, as though is a conjunction, denoting that the sentence following it must be in subjunctive mood. Each demonstrating is a participial clause modifying Meccas. Translation: 我官爵仿佛自己乘坐了一艘跨时间的太空船到达了几座不同的“麦加城”,每座称都呈现出最早期广泛的技术和宗教传统的最佳典范. Example: It seemed as though the accident had happened only yesterday, which actually happened 30 years ago.


Slide30: 5. (Para. 3) Chinese porcelain used to be considered more valuable than gold in Europe. Analysis: Used to is a verbal phrase meaning “did sth frequently in the past, but no longer do it now”. Translation:中国瓷器在欧洲一度被认为比黄金还贵重. Example: The sun used to be considered the center of the Earth.


Slide31: 6. (Para. 4) I was also interested to learn about a major public art project that involved a large group of Chinese painters and sculptors, who were working on a special art salvation team for the Yangtze Three Gorges Project. Analysis: There were two relative clauses in this sentence. 1) That-clause is a restrictive attributive clause, modifying project” 2) Who-clause is a non-restrictive clause, modifying “Chinese painters and sculptors. Translation: 我对了解中国的一项重要大众艺术工程也颇有兴趣,这项工程聚集了一大批中国画家和雕塑家,他们趁提了一个长江三峡工程艺术专家工作队,正在从事这项专门的艺术拯救工作.


Intensive study: important words: Intensive study: important words 1.enhance v. Increase or make greater 提高,增强,加强 e.g. Experience in this job will enhance your chances of getting the post. Health enhances beauty. 2.ship v. send by ship, or over long distances by any other type of vehicle. 船运或用其他运输工具装运 e.g. Did he ship the goods by express or by freight? Your luggage will be shipped in a week. 3.form v. become shaped;come into being by taking form 形成,出现,产生 e.g. Keep speaking English everyday, and then you will form a habit. A new plan began to form in his mind.


Slide33: 4. coordinate v. do sth together harmoniously 协调,配合 e.g. You don’t be able to swim quickly unless you can coordinate your movements in swimming. Our efforts need to be further coordinated for higher efficiency. 5.host v. serve as host, chair 作东;主办;主持 e.g. Mr. Li is going to host a garden party in April. We were lucky to host the national academic conference in 1998. 6.share v. divide, have a part 分享,划分 e.g. Mary shared her chocolate bar with her boyfriend. Both the husband and the wife should share housework.


Practice: Practice read and think read and complete read and translate read and simulate


Read and think: choose the best answer according to the passage: Read and think: choose the best answer according to the passage 1. The first paragraph of the passage tells us that the author ____. a. took part in an international ceramic arts conference in China which lasted for four weeks b. made a four-week survey of the unearthed terra-cotta army in China. c. completed a month-long conference and then a post-conference study tour on ceramics in China d. paid four weeks’ visits to museums, archeological sites and centers of ceramic production. c


Slide36: 2. The author has increased his level of appreciation of China’s rich cultural ceramics legacy as ____. a. he has a strong interest in Chinese culture. b. he has seen many exhibits of ceramic arts in china c. he saw some reproductions of the terra-cotta army in the 1970s d. he was specially trained in artistic appreciation and awareness b


Slide37: 3. The author felt as though he had entered a time capsule when ____. a. has aroused cultural exchanges b. he saw the continuing methods of farming c. he obtained some earliest and finest Chinese ceramics d. he visited the imperial kiln sites with ancient village potteries a


Slide38: 4. According to the passage, for over 1000 years, Chinese porcelain _____. a. has aroused cultural exchanges b. has had a great impact on artists in the world c. has been considered more valuable than gold in Europe. d. has been made according to European designs d


Read and think: answer the following questions according to the passage: Read and think: answer the following questions according to the passage 1. What did the author do on his four week tour in China? ______________________________________ 2. When did the author first see the reproduction of the terra-cotta army? ______________________________________ 3. According to the passage what characteristics did Chinese porcelain designs have after the 17th century? ________________________________


Slide40: 4. What do the government officials think of the art salvation project on the Yangtze Three Gorges sites? ________________________________________ 5. What is the author going to do after his visit to China? _________________________________________


Read and complete: fill in the blanks with the proper words or expressions given below.: Read and complete: fill in the blanks with the proper words or expressions given below. opportunity first-hand enhance cultivate design support share ship coordinate enormous 1. Do you want us to ____ your order by air or by rail? 2. If you are well prepared, you will be able to grasp an __________ when it happens. 3. It is reasonable that the manufacture and the dealer _____ the expenses of advertising. 4. In order to get _________ information on the battlefield, journalists often have to take great risks. ship opportunity share first-hand


Slide42: 5. Without the ________ work of the other team, they might not have been able to complete the project on time. 6. It seems quite impractical for everybody to ________ a love for art. 7. There is , of course3, a(n) ________ amount of art work to see. 8. Undoubtedly, passing PREWTCO-Level A would ________ your chances of getting a good position. 9. This room was originally ________ to be my study. 10. This work demands close ___________ between team members. coordination designed enhance enormous supportive cultivate


Read and complete: complete the following passage by filling in the missing words.: Read and complete: complete the following passage by filling in the missing words. An exhibition of 1 _______ universities has shown that the US, which has been considered for years by many Chinese students as the most desirable place 2 _______ they can further their study, is now losing out to other countries due to 3 ________ visa difficulties. The September 11 terrorist attacks have 4 _________ US immigration policy over the last few months. According to a report given by education agents, there has been a dramatic 5 _______ in visa applications for the US since In which growing delays negative admission Influenced has led to decrease further overseas overseas decrease influenced growing in which


Slide44: late last year. This visa application declines in the U.S. 6 ________ a rise in students’ interest in going to other English-speaking countries. For instance, more and more students who had planned to 7 ________ their study in the U.S. are now looking for 8 _________ to the UK, Australia, New Zealand or Canada. Many education agents believe that extra fees, plus 9 _______ created when students have to send their fees and receive receipts before they can apply for visas, will have 10 _________ effect on the U.S. international student numbers. negative delays admission further has led to


Read and translate: Read and translate 1 他很高兴获得了这次事件的第一手资料。(first-hand) He was delighted to have got the first-hand information of the event. 2 人们常说生命在于运动，因为运动促进血液运动。(stimulate) People often say life depends on motion because exercising stimulates blood flow. 3 暴雨通常出现在夏季是不足为奇的。(occur) It is not surprising that heavy rain usually occur during the summer season.


Slide46: 4《保护消费者权益法》使消费者有权向有关公司索赔。(enable, make a claim with) The consumer rights protection law enables consumers to make claims with the company concerned. 5 具有广博的知识有助于你在科研上取得成功。(a wide range of, contribute to) Possessing a wide range of knowledge contributes to your success in scientific research.


Read and simulate: Read and simulate 1 他渴望与她相识。 He has a strong desire for getting acquainted with her. 吉姆渴望学习汉语，所以他肯定能学诚。 Jim has a strong desire for leaning Chinese, so he is sure to make it. 2 有时手工制品比机器制品归。 Sometimes products made by hand are more expensive than those made by machine. 在古代，大量的劳动，如耕作、缝纫、印刷等，都是手工完成的。 A lot of labor, such as farming, sewing, printing and so on, was done by hand in ancient times.


Slide48: 3 我们应该将所学到的知识与实践相结合。 We could combine what we have learned with practice. 一个会学习的人常常将学习与娱乐相结合。 A good learner often combines study with enjoyment. 4 他们已邀请了市长在即将竣工的大桥通车仪式上剪彩 They have invited the mayor to cut the ribbon at the traffic-opening ceremony of the soon to be completed bridge. 即将开工的高速公路有568公里长。 The soon to be constructed expressway will be 568km long. 5 人们一度认为，人类非上月球似乎是不可想象的。 It once seemed unbelievable that men could travel to the moon. 伊拉克曾是中东地区的一个相当强大的国家。 Iraq was once a rather powerful nation in the Middle East.