blaby presentation 150108 sarah wixey

Influencing Travel Behaviour  : Influencing Travel Behaviour Paul Tucker Regional Programme Manager Midlands & South West & Sarah Wixey JMP Consulting


Outline : Outline HA’s Influencing Travel Behaviour Programme. Aims & Objectives of the Grove Park Area Travel Plan (ATP). Measures Implemented. Future of Grove Park ATP.


What is “Influencing Travel Behaviour”? : What is “Influencing Travel Behaviour”? “Managing the demand for journeys within the capacity of the trunk road and motorway network”


Influencing Travel Behaviour: Background : Influencing Travel Behaviour: Background Running since 2004 Routes in MMS reports (WM-EM MMS) Flagged up SMART measures DfT acceptance Dedicated HA resource created Workstreams


ITB Programme – Structure : Influencing Travel Behaviour ITB Programme – Structure


‘Travel to Work’ Workstream (i) : ‘Travel to Work’ Workstream (i) DfT request to pilot Travel Plans Concentrated on existing developments Near congested parts of the trunk road network Preferably in Air Quality Management Areas (AQMAs) Monitoring considerations Worked with LAs during identification / selection period


Travel to Work (ii) : Travel to Work (ii) Business Plan targets; 2005/6 (3) & 2006/7 (8) “Voluntary” sites; Make business case / secure high level buy in; and LA support.


Voluntary Travel Plan Schemes : Voluntary Travel Plan Schemes Staff/ Companies Solent BP – Whiteley M27 3000 59 Cribbs Causeway – Bristol M5 3000 150 Barclaycard Northampton A45 3000 1 Grove Park – Leicester M1 3000 17 Cornwall College A30 10500 1 Birmingham Business Park M6 5000 25 Northampton Hospital A45 3000 1 Cambridge Science Park A14 5000 71 Team Valley Gateshead A1 17000 500 Fifth Avenue Gateshead A1 2000 14 Surrey Research Park A3 1600 10 05/06 06/07


Grove Park Area Travel Plan (ATP) : Grove Park Area Travel Plan (ATP) Grove Park: M1 Jct 21    


Aim of the ATP : Aim of the ATP To support the DfTs agenda on sustainable travel; To reduce congestion locally; To improve accessibility to the site; and To improve air quality


Objectives of the ATP : Objectives of the ATP To gain business involvement for the ATP in the long term; To establish the baseline travel situation; To improve public transport services; To achieve time savings through reduced congestion; To improve transport choices through greater awareness, and To reduce space required for car parking.


Background : Background Accessed via M1, Jct21 Located near an AQMA 42ha site On-going development of the site Offices and warehouse distribution space 2,500+ employees


Where people live….. : Where people live….. Mapping of employee home postcodes showed: Less than 1% live within 1 mile of the site; 58% live within 1-5 miles; 41% live more than 5 miles from the site.


Staff Travel Survey : Staff Travel Survey Online survey July ’06. Response rate: 19% Results: 85% travel by car; 6% by bus; 4% cycle; 5% Other (e.g. walk, motorbike / moped, taxi, train)


Staff Travel Survey Results : Staff Travel Survey Results 39.5% live within reasonable cycling distance, 47.5% said there were measures which would encourage them to cycle to work, 37.3% would consider joining a car share scheme. 3 main reasons for driving to work; Lack of suitable alternatives Convenience. Distance.


Encouraging Cycling to Work : Encouraging Cycling to Work Cycling information. Cycle racks. Bicycle User Groups. Showers, lockers and changing facilities. Dr Bike events. Cycle mileage. Bike flexi benefits schemes (BOOOST)


Encouraging Car Sharing : Encouraging Car Sharing Grove Park Car Share Scheme Guaranteed Ride Home Scheme. Marketing of the benefits of car sharing (e.g. time, petrol and cost savings). Dedicated car sharer parking spaces in prime positions. Implementation of double yellow lines.


Encouraging Bus Travel : Encouraging Bus Travel Travel information – bus maps, leaflets. Liaising with local bus operators to establish discounts for Grove Park staff. Accessible bus services. Interest free season ticket loan.


Slide21 : Travel Information Events; Website; and Travel Guide


Slide22 : Grove Park Travel Guide http://www.travelplanclusters.co.uk/grovepark/


Grove Park: Future….. : Grove Park: Future….. Monitoring the impacts of the ATP; Encourage new organisations re-locating to Grove Park to sign up to the ATP; Liaise with neighbouring business / retail parks, Blaby District Council and Leicestershire County Council to develop a wider travel plan for the local area.


Travel Plans and Real Time Travel Information : Travel Plans and Real Time Travel Information Move towards the provision of real time travel information Links from company websites to - Traffic England / Transport Direct Greater promotion of HAIL Live CCTV images accessible from NTCC Stagger journeys / peak spreading


Further Info : Further Info Paul Tucker : paul.tucker@highways.gsi.gov.uk Tel: 0121 6872538 Sarah Wixey: sarah.wixey@jmp.co.uk Tel: 020 7618 4112