logging in or signing up 2003 10 22 development of direct mail en Teresa1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 95 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 04, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Development of Direct Mail by China Post Categories of DM in China Post: Categories of DM in China Post Addressed DM Unaddressed DM (delivered with newspapers) Postcard DM Unaddressed DM (1): Unaddressed DM (1)Unaddressed DM (2): Unaddressed DM (2)Slide5: Postcard DMDM Centers of China Post: DM Centers of China Post DM centers set up in all provincial capitals & big cities that design and print: 60% of the addressed DM 90% of the unaddressed DM 100% of the postcard DM Development of DM (1999 – 2002): Development of DM (1999 – 2002) 398 960 218 675 1692 325 1100 2640 390 1635 4157 390 Unit: million itemsDM vs Total Mail Quantity: DM vs Total Mail Quantity 20% 30% 43% 54%Volume of Addressed DM: Volume of Addressed DM Unit:million itemsMajor Customers: Major Customers Addressed DM SMEs Universities, schools Publishers Shopping malls & supermarkets Unaddressed DM shopping malls Supermarkets Restaurants Travel agencies Response Rate: Response Rate Addressed DM : 5-10% Un-Addressed DM : 3-5% Problems to be solved: Problems to be solved Keen competition from other media Market share of DM vs all media : 2.9% only Lack of high quality database Problems to be solved: Problems to be solved Obstacles in developing international DM Lack of address database in other countries High terminal dues rates – Bulk Mail Option, Harmonization Mechanism, Revision Mechanism Great market potential in China - Cooperation with DMAB members: Great market potential in China - Cooperation with DMAB members Prospects You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
2003 10 22 development of direct mail en Teresa1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 95 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 04, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Development of Direct Mail by China Post Categories of DM in China Post: Categories of DM in China Post Addressed DM Unaddressed DM (delivered with newspapers) Postcard DM Unaddressed DM (1): Unaddressed DM (1)Unaddressed DM (2): Unaddressed DM (2)Slide5: Postcard DMDM Centers of China Post: DM Centers of China Post DM centers set up in all provincial capitals & big cities that design and print: 60% of the addressed DM 90% of the unaddressed DM 100% of the postcard DM Development of DM (1999 – 2002): Development of DM (1999 – 2002) 398 960 218 675 1692 325 1100 2640 390 1635 4157 390 Unit: million itemsDM vs Total Mail Quantity: DM vs Total Mail Quantity 20% 30% 43% 54%Volume of Addressed DM: Volume of Addressed DM Unit:million itemsMajor Customers: Major Customers Addressed DM SMEs Universities, schools Publishers Shopping malls & supermarkets Unaddressed DM shopping malls Supermarkets Restaurants Travel agencies Response Rate: Response Rate Addressed DM : 5-10% Un-Addressed DM : 3-5% Problems to be solved: Problems to be solved Keen competition from other media Market share of DM vs all media : 2.9% only Lack of high quality database Problems to be solved: Problems to be solved Obstacles in developing international DM Lack of address database in other countries High terminal dues rates – Bulk Mail Option, Harmonization Mechanism, Revision Mechanism Great market potential in China - Cooperation with DMAB members: Great market potential in China - Cooperation with DMAB members Prospects