Slide1: No Smoking Day 2008 Developing the NSD theme (Stalls are another PowerPoint) GASP www.gasp.org.uk


Slide2: THEMES Quit for one week Concept of ‘challenge’ Words ‘challenge’ and ‘great’ Target and stubbed cig Colours red, white and black and 25th NSD


Slide3: 25th No Smoking Day


Great No Smoking Day Challenge Can you last a week? : Great No Smoking Day Challenge Can you last a week? Helping smokers to stop and stick with it! Doing what you do - with extra NSD oomph!


What sort of ‘challenges’?: What sort of ‘challenges’? Set innovative quit challenges between: Individuals Groups Workplaces Communities Towns Recruiters etc…..


Lots of media and promotional potential : Lots of media and promotional potential Launch Recruitment Recruiters Smokers Preparation Quit day Staying stopped Daily support Awards Evaluation


Great NSD quit challenge ideas: Great NSD quit challenge ideas Outward bound quit course 7 day group challenge Ex-ex-Factor challenge


Challenge ideas ..: Challenge ideas .. Challenge Anneka Great NSD challenge trail Charity challenge Challenge chums


Charting the challenge: Charting the challenge Checking your chest challenge lung function, BP, CO, heart rate, CO Target-o-meter or Challenge-o-meter Challenge chart Day planner


Awards for Great NSD Challenge Champs: Awards for Great NSD Challenge Champs Challenge champs – medals Cheers for challenge champs NSD Challenge Champ


Word ‘Challenge’ - noun and verb: Word ‘Challenge’ - noun and verb Defy Confront Demand Question Try Ultimatum Provocation “Challenges are what make life interesting, overcoming them is what makes life meaningful.” Joshua J Marine


Link word ‘challenge’ to quitting : Link word ‘challenge’ to quitting Challenging the chestnuts Overcoming challenges Rising to the challenge Meeting the challenge


Visual link with ‘challenge’: Visual link with ‘challenge’ Rucksacks Ropes Walking sticks Maps Compass Survival bag Training Fitness Tents


+ Word ‘Great’: + Word ‘Great’ GREAT reasons to get ‘off the hook’ GREAT tips to help you quit GREAT benefits for taking the NSD Challenge


Target and bulls-eye: Target and bulls-eye Visual impact Colours, decorations Layers 7 days, tips, steps Games challenges Archery, darts ‘Target’ Relates to challenge


CO Target-o-meter or Challenge-o-meter : 35+ 25-35 CO Target-o-meter or Challenge-o-meter 15-25 10-15 5 -10 0-5ppm


Use layers for daily tips, countdown etc. : Use layers for daily tips, countdown etc. Day 1 Quit day checklist Day 2 Tips Day 3 Plan Day 4 Day 7 Day 5 Day 6


Word ‘target’: Word ‘target’ Target savings Target quit rate Target not ‘Tar’ Smoking ‘targets’ your heart and lungs


Target with stubbed cig : Target with stubbed cig Photo opp Smokers stubbing giant cigs into an ashtray + target joining the NSD ‘challenge’


Target and bulls-eye: Target and bulls-eye Adapt fête ideas to include a target Aunty Sally Coconut shy Darts


Hoopla and throwing games: Hoopla and throwing games


Skittles: Skittles


Sports and activity challenges: Sports and activity challenges Swimming, football, trampoline, hula hoop, basketball, long jump, shot put, etc…


Big Cig challengesTug of war, trampoline, long jump, target etc. : Big Cig challenges Tug of war, trampoline, long jump, target etc.


Red, white & blackImpact & eye-catching: Red, white & black Impact & eye-catching


Brand everything with NSD colours and image colours : Brand everything with NSD colours and image colours


Staff to wear red, white and black or NSD T-shirts and cap: Staff to wear red, white and black or NSD T-shirts and cap


Charity shop displays - Red, white, black: Charity shop displays - Red, white, black


Slide29: 25th NSD


Slide30: Cut it out Send it packing Take the plunge Dig out old NSD photos and posters Kick the habit


NSD 25 : NSD 25 Find quitters 84 -08 Photo opps – ‘I sent it packing in 1997’ or ‘I kicked the habit in 1994’


Try some …: Try some …


Give tips using messages of past NSDs: Give tips using messages of past NSDs Set a date to Kick the habit List your reasons to kiss it goodbye Wake up to NSD with NRT Cut it out completely – no puffs


25 years of NSD: 25 years of NSD 25 years of NSD quitters 25 years of NSD achievements 25 years of tobacco control 25 years in benefits/lives saved


Good luck with the great bags full of challenges for your NSD targets: Good luck with the great bags full of challenges for your NSD targets SUMMARY One week challenge Challenge and great challenge Target and bulls-eye Target and stubbed cig Red, white and black 25 years of NSD www.gasp.org.uk Tel 0117 955 0101