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Slide1: 

No Smoking Day 2008 Developing the NSD theme (Stalls are another PowerPoint) GASP www.gasp.org.uk

Slide2: 

THEMES Quit for one week Concept of ‘challenge’ Words ‘challenge’ and ‘great’ Target and stubbed cig Colours red, white and black and 25th NSD

Slide3: 

25th No Smoking Day

Great No Smoking Day Challenge Can you last a week? : 

Great No Smoking Day Challenge Can you last a week? Helping smokers to stop and stick with it! Doing what you do - with extra NSD oomph!

What sort of ‘challenges’?: 

What sort of ‘challenges’? Set innovative quit challenges between: Individuals Groups Workplaces Communities Towns Recruiters etc…..

Lots of media and promotional potential : 

Lots of media and promotional potential Launch Recruitment Recruiters Smokers Preparation Quit day Staying stopped Daily support Awards Evaluation

Great NSD quit challenge ideas: 

Great NSD quit challenge ideas Outward bound quit course 7 day group challenge Ex-ex-Factor challenge

Challenge ideas ..: 

Challenge ideas .. Challenge Anneka Great NSD challenge trail Charity challenge Challenge chums

Charting the challenge: 

Charting the challenge Checking your chest challenge lung function, BP, CO, heart rate, CO Target-o-meter or Challenge-o-meter Challenge chart Day planner

Awards for Great NSD Challenge Champs: 

Awards for Great NSD Challenge Champs Challenge champs – medals Cheers for challenge champs NSD Challenge Champ

Word ‘Challenge’ - noun and verb: 

Word ‘Challenge’ - noun and verb Defy Confront Demand Question Try Ultimatum Provocation “Challenges are what make life interesting, overcoming them is what makes life meaningful.” Joshua J Marine

Link word ‘challenge’ to quitting : 

Link word ‘challenge’ to quitting Challenging the chestnuts Overcoming challenges Rising to the challenge Meeting the challenge

Visual link with ‘challenge’: 

Visual link with ‘challenge’ Rucksacks Ropes Walking sticks Maps Compass Survival bag Training Fitness Tents

+ Word ‘Great’: 

+ Word ‘Great’ GREAT reasons to get ‘off the hook’ GREAT tips to help you quit GREAT benefits for taking the NSD Challenge

Target and bulls-eye: 

Target and bulls-eye Visual impact Colours, decorations Layers 7 days, tips, steps Games challenges Archery, darts ‘Target’ Relates to challenge

CO Target-o-meter or Challenge-o-meter : 

35+ 25-35 CO Target-o-meter or Challenge-o-meter 15-25 10-15 5 -10 0-5ppm

Use layers for daily tips, countdown etc. : 

Use layers for daily tips, countdown etc. Day 1 Quit day checklist Day 2 Tips Day 3 Plan Day 4 Day 7 Day 5 Day 6

Word ‘target’: 

Word ‘target’ Target savings Target quit rate Target not ‘Tar’ Smoking ‘targets’ your heart and lungs

Target with stubbed cig : 

Target with stubbed cig Photo opp Smokers stubbing giant cigs into an ashtray + target joining the NSD ‘challenge’

Target and bulls-eye: 

Target and bulls-eye Adapt fête ideas to include a target Aunty Sally Coconut shy Darts

Hoopla and throwing games: 

Hoopla and throwing games

Skittles: 

Skittles

Sports and activity challenges: 

Sports and activity challenges Swimming, football, trampoline, hula hoop, basketball, long jump, shot put, etc…

Big Cig challenges Tug of war, trampoline, long jump, target etc. : 

Big Cig challenges Tug of war, trampoline, long jump, target etc.

Red, white & black Impact & eye-catching: 

Red, white & black Impact & eye-catching

Brand everything with NSD colours and image colours : 

Brand everything with NSD colours and image colours

Staff to wear red, white and black or NSD T-shirts and cap: 

Staff to wear red, white and black or NSD T-shirts and cap

Charity shop displays - Red, white, black: 

Charity shop displays - Red, white, black

Slide29: 

25th NSD

Slide30: 

Cut it out Send it packing Take the plunge Dig out old NSD photos and posters Kick the habit

NSD 25 : 

NSD 25 Find quitters 84 -08 Photo opps – ‘I sent it packing in 1997’ or ‘I kicked the habit in 1994’

Try some …: 

Try some …

Give tips using messages of past NSDs: 

Give tips using messages of past NSDs Set a date to Kick the habit List your reasons to kiss it goodbye Wake up to NSD with NRT Cut it out completely – no puffs

25 years of NSD: 

25 years of NSD 25 years of NSD quitters 25 years of NSD achievements 25 years of tobacco control 25 years in benefits/lives saved

Good luck with the great bags full of challenges for your NSD targets: 

Good luck with the great bags full of challenges for your NSD targets SUMMARY One week challenge Challenge and great challenge Target and bulls-eye Target and stubbed cig Red, white and black 25 years of NSD www.gasp.org.uk Tel 0117 955 0101