Muriuki Mureithi ecom Kenya

E-commerce in Kenya:  : 

E-commerce in Kenya: Nudging growth The African internet & Telecom Summit Banjul Gambia June 2000 Muriuki Mureithi Summit Strategies Nairobi Kenya

Session agenda : 

Session agenda the basics of e-com - what and how exploiting ecom - the challenges exploiting ecom - the opportunities bringing it all together - an inclusive process for all stakeholders

E-commerce: the basics: 

E-commerce: the basics

E-commerce: what is it? : 

E-commerce: what is it? defining e-commerce production, advertising, sale and distribution of products via telecom networks (WTO) instruments for conducting e-commerce telecommunications phone, fax/ telex, television/radio, EDI, Internet payment system electronic cash, plastic cards

E-com tools: the internet advantage: 

E-com tools: the internet advantage

E-com: the transactions: 

E-com: the transactions the types Business to business (B2B) - wholesale Business to consumer (B2C) - retail Business to government (B2G) the payment & delivery Pay online & receive online - digital goods Pay online & receive offline - non -digital pay offline & receive online or offline

Into to the web: is it e-commerce or commerce-e?: 

Into to the web: is it e-commerce or commerce-e? Marketing Sales Payment fulfilment Customer service Activities

The e-com advantage: business benefits : 

The e-com advantage: business benefits global reach - equality for all on the web lower barriers to entry - cost of the site new sales channels - www. reallynce.co.ke new products - previously unmarketable low cost items easy to update information reduced business transactions costs

The e-com advantage: banking & travel reservation services: 

The e-com advantage: banking & travel reservation services Source: Andersen Consulting

E-Kenya in the making: the challenges: 

E-Kenya in the making: the challenges

Internet specific - low infrastructure : 

Internet specific - low infrastructure

e-com specific : environment: 

e-com specific : environment legal framework - in adequate for transacting e-commerce - certification, digital signatures financial - credit cards - low level in circulation. Market access for certain products logistics for local distribution of goods confidence building - security of transactions

E-com challenges: the missing cogs: 

E-com challenges: the missing cogs Connectivity Infrastructure telecommunications Internet courier services Payment infrastructure credit cards authentication banking system E-commerce framework legal - jurisdiction of transactions institutional - certifications awareness and confidence ? ?

E-com maturity model: where are we?: 

E-com maturity model: where are we? Intelligent Transactive Interactive Static Source: AMS Brochure with basic company information : I’m here Personalisation: enquiries counter Self-help & integration to the back-office: Business channel Enterprise wide integration & highly personalised customer integration: primary & preferred channel

E-com:more than a .co.ke address: 

E-com:more than a .co.ke address @.co.ke E-com encompasses the entire purchasing process…from generating awareness…to creating interest in products and company…to getting consumers or businesses to adopt or purchase the product… to providing customer service. At its ultimate, e-com is connecting all vendors in a supply chain to deliver a product or service to a customer. Al Wolf USWest

E-Kenya in the making: the opportunities: 

E-Kenya in the making: the opportunities

Kenya economy: rise and rise of services : 

Kenya economy: rise and rise of services

E-com opportunities : int'l trade: 

E-com opportunities : int'l trade competitive advantage: export mkt. have infrastructure and awareness of e-com export trade agriculture - fresh produce, flowers, gifts & artefacts service industry - tourism industry import trade finished products - used cars, e.g. www.ovis.co.ke intermediate industrial inputs … suffer from payment infrastructure

E-com: targeting int'l trade : 

E-com: targeting int'l trade

E-com: exploiting domestic mkt. : 

E-com: exploiting domestic mkt. competitive disadvantage: limited internet access locally, low awareness B2B - low and little activity noted B2G - very low e.g. KRA provides tax information B2C - growing slowly city based services - flower sales to offices, groceries, food products provision of accommodation services sale of property - www.reallynce.co.ke … suffer from lack of distribution infrastructure

Issues & outlook: growing e-com: 

Issues & outlook: growing e-com more efforts should be focused on int'l trade to provide fast track results domestic to lag behind int'l e-trade create and develop awareness confidence an overarching incentive framework to expand telecommunications increase ownership of computers, lower cost internet access optimistic for increased use of e-com

E-Kenya in the making: catalysing the process: 

E-Kenya in the making: catalysing the process

E-com : a reality check: 

E-com : a reality check organised a National Symposium on May 17 1999 also World Telecom Day objective to reflect upon the impact and potential contribution of e-commerce to Kenya arranged by private/public sector Summit Strategies, Telecom Forum Africa, Ministry of Trade & Telkom Kenya Ltd. participation by public sector, private sector, business, industry, services established NTF ecom

NTF ecom:institutional framework : 

NTF ecom:institutional framework

...and do business with Kenya: 

...and do business with Kenya Best flowers -www.kenyaflowers.co.ke, www.lotus.co.ke property - www.reallynyce.com travel and tourism - www.gorp/kato, www.seekenya.com space for rent - www.virtualcity.co.ke support services - www.3mice.com information - www.cbik.or.ke www.kenyaplaza.net gifts - www.shopkenya.com, www.ntclimited.com Best tea - www.easternproduce.co.ke

Thank you for your attention: 

Thank you for your attention Further information Muriuki Mureithi summit@africaonline.co.ke Box 62454 Nairobi tel. +254 2 788984, 254 72520090 Secretary - NTF ecom secretariat