The changing face of news:
The changing face of news Newspaper sales down
Guardian up to 381,188, up 2.32% year on year
Times down to 663,543, - 3.09% yoy
Daily Mirror, down 8.23% yoy
Daily Express, down 5.2%
Wilting in the face of competition
Metro, City Am and other freesheets
Increasingly going to new media for news
Slide3:
Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC Online growth outstrips market Year on year growth for 2005 Total advertising market growth = 2.5%
The future?:
The future?
The new navigation:
The new navigation
Control by the audience:
Control by the audience
New information providers:
New information providers
What news?:
What news? End of news?
Big Brother, soaps, Posh&Becks et al
Viewspaper
News is ubiquitous, then offer analysis and opinion.
News as a process
Web-paper-web-blog….
Addressing the media:
Addressing the media Fragmentation
Open access
Syndication
Blogs
Fragmentation:
Fragmentation Jimmy Leach
Head of content development
Guardian Professional
jimmy.leach@guardian.co.uk