BLC Panel Women Kids 2006

The Consumer Market: Women and Kids: 

The Consumer Market: Women and Kids Jay Townley Partner Gluskin Townley Group, LLC

The Women’s Market: 

The Women’s Market A Statistical Review Of Bicycle Riding Participation

Bicycle Riding Participation (BRP) All ages 7-75+: 

Bicycle Riding Participation (BRP) All ages 7-75+ Gender % US 2004 % 2004 Bicyclists Population BRP in Millions Male 48.9 53.5 21.6 Female 51.1 46.5 18.7 Source: National Sporting Goods Association

Bicycle Riding Participation(BRP) Adults 18-75+: 

Bicycle Riding Participation (BRP) Adults 18-75+ Gender % US 2004 % 2004 Bicyclists Population BRP in Millions Adult% Male 4.4 31.5 12.7 54.2 Female 3.7 26.5 10.7 45.8 Total Adult 8.1 58.0 23.4 Source: National Sporting Goods Association

Women’s Sports Participation: 

Women’s Sports Participation % Women Bicycling Riding 46.5 Running/Jogging 46.6 Camping-Vacation/Overnight 47.9 Tennis 52.9 Exercise with Equipment 53.7 Work Out At Club 55.9 Exercise Walking 61.9 Source: National Sporting Goods Association

Dominant Role Played By Women: 

Dominant Role Played By Women The Forces behind New Luxury “Just as important as the increased wealth of Americans is the newly dominant role played by women, both as consumers and as influencers of consumption.” “Women feel they have the right to spend on themselves.” Trading Up: Why Consumers Want New Luxury Goods – and How Companies Create Them.

A Revolution in Classical Music: 

A Revolution in Classical Music The world of classical music – was until very recently: The preserve of white men Women, it was believed, simply could not play like men. This didn’t seem like a prejudice … it seemed like a fact. … the vast majority of auditions were open and informal. Over the past few decades, the classical music world has undergone a revolution! … the vast majority of auditions became formal and screens were erected between judges and musicians. Blink: The Power of Thinking Without Thinking by Malcolm Galdwell

A Revolution in Classical Music: 

A Revolution in Classical Music Since screens became commonplace the number of women in the top U.S. orchestras has increased fivefold! The first time the Metropolitan Opera held auditions under the new rules, they were looking for four new violinists … and all four winners were women! Our prejudice … the snap judgments we make about who is a cyclist … and who isn’t. Blink: The Power of Thinking Without Thinking by Malcolm Galdwell

It’s All About The Experience!: 

It’s All About The Experience! The consumer is in charge today … and the power in the marketplace has shifted from sellers to buyers. Focus totally on consumer wants, needs and emotions. Become consumer-centric and make the total retail shopping experience all about them! Deliver an extraordinary cycling experience, so they absolutely love the bicycling lifestyle. Move from products and transactions – to crafting individual solutions.

Jay TownleyPartnerGluskin Townley Group, LLC: 

Jay Townley Partner Gluskin Townley Group, LLC www.gluskintownley.com jay@gluskintownley.com 608-666-2062