RVE F07 Building Retail 08 02 07 Archive

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Building European Retail Partnerships

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Building European Retail Partnerships Welcome! Casey Hughes Moderator August 2, 2007

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Why Are We Here? Interact with leading European Retailers and Industry Experts as they share their experience, expectations and perspectives. Understand clearly why RetailVision Europe is the best vehicle for expanding your Retail Partnerships.

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Our Special Guests Pascal Bollon Worldwide Marketing Director GfK Retail and Technology Peter Aske Merchandising Director Maplin Electronics Peter Aske Merchandising Director Maplin Electronics

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One-on-One Meetings Industry Insight Private Boardroom Appointments Retailer Central – Event Floor Awards European Premieres RetailVision At-a-Glance

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We’d like to know… What challenges are you currently facing as you attempt to enter or grow your presence in the European retail channel? (select top 3) Travel (costs & complexities) to see retailers and distributors 5% Getting to see the right person(s) 80% Knowing how to approach the retailers and distributors’ “processes” 50% Ability to generate acceptable margins 55% Product returns and how to manage them best 0% How to align my product offering with a Retailer’s existing assortment and customer base 70% Ability to present & communicate a complete product "story“ 5% Total responses: 20

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Question #1: What challenges does a Technology Provider face? Pascal Bollon Worldwide Marketing Director GfK Retail and Technology Peter Aske Merchandising Director Maplin Electronics

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Polling Question #2 What are the Top 3 determinants Retailers use to measure quality Technology Provider relationships? (select 3) Honesty (Trustworthiness) 9% Consumer brand recognition 77% Quality service (pre-sales to post) 22% Accessibility 4% Promotional campaigns to drive sell-thru 63% Multi products from single Technology Provider (multi-sku) 4% Relationships with distributors 0% Merchandising Programs specific to their Retail format(s) 22% Product pricing and profit margin 72% Solvency 0% Total responses: 22

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Question #2: What are your expectations of a Technology Provider Partner? Pascal Bollon Worldwide Marketing Director GfK Retail and Technology Peter Aske Merchandising Director Maplin Electronics

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Polling Question #3 What are the reasons you would participate in RetailVision Europe? (select all that apply) Expand my revenue in the Channel through new Retail and distribution partnerships 72% Explore what my competition is doing 4% To market my product/service to a focused audience of Retail Buyers and distributors 90% Learn how to best navigate the European Retail Channel 18% Educate Retail Buyers and distributors on my product and packaging 54% Get Retailer and distributor feedback on product, programs, packaging 50% Assess current Retail and distribution relationships 27% Great resort hotel, food and drinks! 0% All of the above 0% Total responses: 22

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Question #3: Why do you participate in RetailVision Europe? Pascal Bollon Worldwide Marketing Director GfK Retail and Technology Peter Aske Merchandising Director Maplin Electronics

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What Market(s) are served by RetailVision Europe? How and Why do we attract the hosted audience? What % of the audience is focused on my solution? How do I gain access to this exclusive audience and what are the investment options? Vendor FAQs Niamh Hanlon Account Manager

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Vendor FAQs What Market(s) are served by RetailVision Europe? More than just “Retail” we serve all aspects of the channel that bring product from the manufacturer to the consumer…

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Vendor FAQs 2) How and Why do we attract the hosted audience? HOW: Attendee List is created based upon sales revenue of IT and CE related products. Only leading organizations from each country/region are invited. Dedicated Audience Acquisition Team reaching out via phone and face-to-face meetings to attract the most senior Professionals within the top organizations Constant contact and interaction to help facilitate productivity and efficiency, including a review of “What worked/ What could have been better” after each event, etc. Advisory Board – has retailer and distributor membership to insure that the Event format keeps pace with changes in the industry.

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Vendor FAQs 2) How and Why do we attract the hosted audience? WHY: Hosted Attendees prefer this model because… The model was developed based upon Retailers’ and distributors’ direct feedback to maximize their valuable time out of the office. They are matched with companies offering products and services aligned to their purchasing goals. RetailVision is a platform for Senior Retail Buyers to learn, analyze, compare and make decisions about suppliers and new products.

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Audience Overview 3) What % of the audience is focused on my solution? Job Title

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4) How do I gain access to this exclusive audience and what are the investment options? Boardroom speaking opportunities Self-scheduling tool Networking Opportunities Vendor FAQs

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Closing Comments Pascal Bollon Worldwide Marketing Director GfK Retail and Technology Peter Aske Merchandising Director Maplin Electronics

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… for your time and interest in RetailVision Europe – The “can’t miss” Event for the Consumer Channel! Lilian Coram Niamh Hanlon Will Filby Thank you Niamh Hanlon

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FUTURE EVENTS 25-27 SEPTEMBER 2007 Hotel New York® Disneyland® Resort Paris, France 14-16 MAY 2008 Rome Marriott Park Hotel Rome, Italy Europe North America & Latin America 4-7 SEPTEMBER 2007 JW Marriott Desert Ridge Resort & Spa Phoenix, Arizona 14-17 APRIL 2008 The Hyatt Regency Grand Cypress Orlando, Florida