slide 1: How Does SEO Help Your Business to Grow
What is SEO
Search Engine Optimization is the process of optimizing the website content
like images text and content for search engines like Google Bing Yahoo
for improving their search engine rankings.
It is a technique to help your website rank well in search engine results. SEO
improves the volume quality of traffic to a website from several different
search engines.
Search Engines Perform Several Activities to Deliver Search Results:
Crawling
Crawling fetches all the web pages linked to your website and it is
performed by crawler software.
Indexing
Through indexing Crawler keeps the web pages database at one location so
that it can be retrieved later. It identifies the words expressions that best
describe the page assign that page to specific keywords.
Processing
Here the search engine compares the search string in the search request
through the database index pages after receiving a search request.
Retrieving Results
After the above process the best-matched results will be retrieved that will
display on your browser as per search.
slide 2: Search Engine Optimization is Essential Because:
Today SEO is imperative for Businesses to survive in a competitive market.
The search engine serves millions of users per day with the answers that
they are looking for.
Because of SEO your website runs efficiently on the search engine. SEO can
benefit your website in multiple ways such as an increase in search engine
traffic having a common framework to use before publishing content on the
site.
SEO provides you social promotion of your website. Because people who
find your website through Google are more potential to promote it on
multiple social media platforms such as Facebook Twitter so on.
However if two websites are selling the same product or services the
search engine optimized website can increase the number of customers as
well as sales.
Generally users trust search engines. Having your business in the top
positions for the keywords users are searching increase your website’s trust
towards them.
slide 3: How does SEO Help Your Business
Today digital marketing and SEO Services are gaining popularity of the
internet social media that is the major reason why companies are
investing a significant portion of their budget on SEO specifically. Let’s
discuss in detail below how our SEO Services can assist your business in
fulfilling its potential.
Improve Search Engine Ranking
When your website ranking increases there is a higher chance of more
traffic being diverted to your web pages it can be important for startups
and blogs looking to establish in the present market trend.
Better Conversion Rate
The better conversion rate your website has the more sales you will earn.
Because the conversion rate is the ratio of the number of people who
become your customer to the total number of individuals who visit your
website.
Here the SEO will help you divert genuine visitors to your website to those
who are interested in your business. This will increase your rate of
conversion by converting potential visitors into customers by increasing your
sales as we have discussed initially.
slide 4: Brand Awareness
Brand marketing promotes your products or services in a way that highlights
your overall brand. The goal of Brand Marketing is to link your identity
values and personality with communications to your audience. Essentially
your brand is the bridge between your product and your customer.
Through brand marketing you can promote your products and services in a
way that highlights your overall brand. It not only increase your brand
awareness in the market but also generates sales.
Engage with Your Customers
For improving your products services customer engagement and review
are a must. Through SEO your website and blog can easily engage with your
customers efficiently get invaluable insights to improve your products
services.
When users see their opinions being implemented they are bound to
develop a sense of friendliness which can further boost your revenue. For
enhancing your website presence SEO Marketing is a boon for today’s
business. Just setting up a website is not enough it has to be marketed
promoted well to be present everywhere
slide 5: Conclusion:
As compared to traditional marketing efforts SEO is an ongoing strategy.
Your company will be benefits of SEO years after you invested in it. Here its
clear that SEO is a long term investment.
Your company will invest in SEO each year to maintain website ranking as
well as evolve with search algorithm updates user search habits so that
you can easily continue to include SEO in your marketing budget. A long
term commitment to SEO will maximize your ROI even better increase in
brand awareness audience targeting lead generation so on.