Matt Cutts at Wordcamp San Francisco-09

Straight from Google: What You Need to Know : 

Straight from Google: What You Need to Know Matt CuttsWordCampMay 30, 2009mattcutts.com/blog/

Why do you blog? : 

Why do you blog?

Why do you blog? : 

Why do you blog? Fame Access Attention Money Rankings

Why do you blog? : 

Why do you blog? Fame Access Attention Money Rankings Doing it for fun!   Poems, rants, daily thoughts    Keeping up with family   Posting recipes   Deep desire to post cat pics

Emmy : 

Emmy

If you're blogging for yourself:You've already won! : 

If you're blogging for yourself:You've already won!

"I want to do better in Google." : 

"I want to do better in Google."

WordPress is a great choice : 

WordPress is a great choice

WordPress takes care of 80-90% of(the mechanics of)Search Engine Optimization (SEO) : 

WordPress takes care of 80-90% of(the mechanics of)Search Engine Optimization (SEO)

My plugins : 

My plugins

How does Google crawl? : 

How does Google crawl? We crawl roughly in decreasing order of PageRank

What's PageRank? : 

What's PageRank?

What's PageRank? : 

What's PageRank? The number and importance of links pointing to you.

What's PageRank? : 

What's PageRank?

Avoid Backlink Obsession (BO) : 

Avoid Backlink Obsession (BO) “Why are my 297 links:1 x PR7 + 25 x PR6 + 151 x (PR5 and PR4) + 120 x (PR3) are nothing in Google's eyes compared with my competitor's site which only has got 59 links (4 x PR6 + 38 x PR5 + 17 x PR4) That site is the first for the normal KW query and for allinanchor. How can it be true?"

How does Google rank pages?You want to be relevant and reputable : 

How does Google rank pages?You want to be relevant and reputable

Being Relevant : 

Being Relevant Ask yourself: What do I love? What am I really good at doing? What do I have to say?

SEO tips: keywords : 

SEO tips: keywords Think about the keywords that users will type. Include them naturally in your posts"usb drive""thumb drive""flash drive""pen drive" ALT attribute are handy (3-4 relevant words) Don't forget image search, videos, etc.

What will your visitors type? : 

What will your visitors type?

Keyword tool - brainstorm! : 

Keyword tool - brainstorm!

Url structure : 

Url structure

Tweaking titles, urls, content : 

Tweaking titles, urls, content

SEO tips: keywords : 

SEO tips: keywords Use categories that are also good keywords Keywords in url paths: example.com/my-keywords Dashes are best Next best is underscores No spaces is worst Someone should ask me: what if I've already done my site? Should I change things?

Don't overdo it : 

Don't overdo it

Being relevant: summary : 

Being relevant: summary Find something you're passionate about Write often! Pay attention to the mechanics, but don't overdo it

Gaining a Reputation : 

Gaining a Reputation

Be interesting : 

Be interesting

Update often : 

Update often

Apply Katamari Philosophy : 

Apply Katamari Philosophy Credit: LaMenta3

Gaining Reputation : 

Gaining Reputation Provide a useful service Eric Goldman - blawger about legal issues & search Do original research or reporting Danny Sullivan - compared spam on Gmail, Yahoo Louis Gray - watched his referrers Give great information Lifehacker - High-quality tutorials and guides Find a creative niche icanhascheezburger, F@#$ My Life, One Sentence Penny Arcade, xkcd Write some code Live blogging! Make lists ("11 reasons why WordCamp ruled") Create controversy Meet folks on Twitter, Facebook, FriendFeed

Make a video : 

Make a video

Google tools can help : 

Google tools can help Webmaster console at google.com/webmasters/ Google Analytics FeedBurner: MyBrand for freefeeds.mattcutts.com instead of feeds.feedburner.com Google Website Optimizer Custom Search Engine: free site search AdSense<!-- google_ad_section_start --><!-- google_ad_section_end -->

"Free" links - google.com/webmasters/ : 

"Free" links - google.com/webmasters/

Google.com/webmasters/ : 

Google.com/webmasters/

Google.com/webmasters/ : 

Google.com/webmasters/

Evergreen content - Google Analytics : 

Evergreen content - Google Analytics

FeedBurner : 

FeedBurner

Avoid shortcuts and scams : 

Avoid shortcuts and scams

"Google Money Tree" : 

"Google Money Tree"

Avoid paid posts : 

Avoid paid posts

Security : 

Security Keep your WordPress and web server updated!! http://www.americannaziparty.com/news/archives.php

.. /blog/wp-content/uploads/authors/Pletal.html : 

.. /blog/wp-content/uploads/authors/Pletal.html

Security tip: add .htaccess in /wp-admin : 

Security tip: add .htaccess in /wp-admin AuthUserFile /dev/nullAuthGroupFile /dev/nullAuthName "Access Control"AuthType Basic<LIMIT GET>order deny,allowdeny from all# whitelist home IP addressallow from 123.45.67.89# whitelist work IP addressallow from 123.45.67.98</LIMIT>

Thanks to WordPress/Automattic : 

Thanks to WordPress/Automattic - Automatic updates   - Protect the /wp-content/ directory - rel=canonical . Built into wordpress.com. Download 2.8!

Slide 50: 

Thanks! mattcutts.com