ALG Seminar16 November 2005 : ALG Seminar 16 November 2005 Community Sport and the 2012 Games Norman Turner Executive Director Newham 2012 Unit


Sport – Just one of the Wicked Issues: Sport – Just one of the Wicked Issues Jobs & Skills Cultural Industries Procurement Environment Transport Housing Health & Wellbeing Liveability Education ICT Tourism Sport etc. etc.


To create an Olympic champion: To create an Olympic champion To create an Olympic Champion takes 8 Olympic finalists To create an Olympic finalist takes 80 Olympians To create an Olympian takes 202 National Champions To create a National Champion takes thousands of athletes To create an athlete takes millions of children inspired to take up sport


London Borough of Newham: London Borough of Newham Population : 243,891 rising to 300,000 Ethnicity: 60.6% non-White Age: 42% under 25 Health: Male life expectancy in Newham 73 years, England 76 years Employment: 41% of population economically inactive Poverty: 64% of Newham’s children live in poverty 49% of Newham’s residents do not own a car


Why is sport our priority?: Why is sport our priority? Connect young people – to make them stakeholders Improve educational achievement Better health Improved community safety and crime diversion Regeneration National priorities Fun!


Slide6: Healthy Living and Sport Strategy Theme 1: Social Inclusion Actions: Contracts, investment in facilities, user groups, swipe cards, transport, research, pricing, awareness training. Theme 2: Health Actions: Exercise Referral accreditation, intergenerational events, physical activity promotion, education and training, increase assessments. Theme 3: Club Development Actions: Audit, recording systems, capacity building, increase coaches and volunteers, increase school links. Theme 4: Educational Establishments Actions: Spaces for Sport and Arts, School Sports Hall, NOF, PE & Sport, Move School Sports co-ordination, FE links, Achievement awards. Theme 5: Inward Investment Actions: Prioritise parks and housing areas, school access, development funding, Private & voluntary sector enhancements, midnight basketball. Theme 6: Olympic & Paralympic Games Actions:


Get them active: Get them active Kids swim free – 43% leisure usage by DE groups Free swimming lessons for people on benefit Olympic summer of sport - 64,000 attendances 40 new after schools clubs at leisure centres and schools Expanded West Ham Asians in football programme Improved access and equipment for disabled users


Get them active: Get them active Not just young people Newham Fit Club Newham lifestyle challenge Walking groups Increase in regular leisure centre use Aim to meet British Heart Foundation 5x30 (adult) and 7x1 (young people) activity rates


Provide the infrastructure: Provide the infrastructure Opened East Ham Leisure Centre - exceeded targets £1.8m funds to refurbish 3 existing leisure centres Developing outdoor facilities Opening schools Support specialist centres - gymnastics, equestrian etc. Improve watersports centre Improve parks’ pitches Improving estate-based games areas


Keep them active: Keep them active Increased the number of clubs, including: opening up school facilities as Club Development Centres Working community groups to establish sports clubs Improved promotion of clubs Grants support clubs to increase junior membership Coach education programme more than doubled the number of sports coaches Innovative use of ICT and text technology


Target priority groups: Target priority groups Youth offender holiday programme – 100% attendance (76% youth offenders have not re-offended) ‘Crime hotspot’ activity team Free access to leisure centres for looked after children 1,000 people with chronic ill-health on exercise referral scheme Low income groups Estate-based sport – 66% Exercise referral – 57% Free swims – 43% Fit Club -52%


Support the bid: Support the bid Olympic Summer of Sport Olympic Bid Events – February 2005 IOC visit Examples for London 2012 bid Ensuring facilities relevant for local people Talent ID programme Attracted Olympic competition and training facilities to Newham


Slide13: Olympic Support Projects Fit for the Olympics Olympic Link (Adopt a Country) Newham’s Community Olympic Summer Visitor Promotion Strategy Promoting the Olympics Newham’s Olympic Summer Events Milestone Events Stage 1 Volunteering Programme Olympic Gold Card Personal Activity Record The Big Draw


Our success: Our success 25% fewer young people reporting to the local Magistrates Court Leading exercise referral scheme completion rates (34% to 52%) post referral attendance (up 50% from 2002-2005) 2 specialist Sports Colleges - first Borough with more than one 9 schools achieved SportsMark and 10 achieved ActiveMark 90% of schools use leisure centres and 28 use our Watersports centre


What next?: What next? Launch and deliver new Sports Strategy - “Going for Gold” Review existing programmes to measure success and impact Agree budgets to support strategy from 2006-2012 Secure external funding to support strategy Major conference on What is a ‘good Games’?


How are we going to improve?: How are we going to improve? Focus moving from quantity to quality Expand exercise referral with PCT Widen adult activity programmes Open up more school sports facilities Continue to increase the volume of clubs Improve clubs’ ability to deal with hard-to-reach groups Improvements to the coaching base Improve curricular and after-school provision Emphasis on quality of leisure centre visits Plan for ageing leisure centres Develop new multi-use Games Areas Maximise the Olympic opportunity to improve facilities


Factors for future success: Factors for future success Learning from mistakes Proving impact vs community priorities Clear direction through sports strategy… … but responsive to change and customer feedback CPA Score: “Good” to “Excellent” Committed staff Olympics relevant to local people Not be afraid to take risks to achieve big gains.. … Not being afraid to stop when activity is not VFM Secure funding


Slide18: Issues Microcosm of unprecedented UK activity Intensive, therefore expensive Does not close the Game Plan gap Resources based on goodwill, gut instinct but with clear policy framework Evidence will release more resources Baseline comparisons are long term Access (especially pricing) Timescale for sustainability ~~~~ end ~~~~