PQ2008 Media Guide v1 0

2008 Media Guide: 

2008 Media Guide

At a Glance…: 

Event: 5-10 day Expedition Adventure Race. Largest non-motorized, event of its kind in the United States. Purse: $100,000 USD cash and prizes. Teams: Eighty (80), 4-person co-ed teams from more than 8 countries compete. Volunteers: 150 people from five continents, nineteen countries help support the race. Technology: Web accessible, near real-time, GPS tracking of contestants across entire race course. Participating Countries: Australia, Canada, Ireland, Mexico, New Zealand, Norway, United Kingdom, and the United States. Event Benefactors: Leave No Trace, United States Forest Service, Bureau of Land Management, National Outdoor Leadership Program (NOLS), Local Communities, State Tourism. Total Impressions: 2006 Total Impressions 100+ Million. At a Glance…

Sports…: 

Whitewater Kayaking 3.5 million participants 1.6 million are women with the addition of canoeing, total participants jumps to 10.3 million, of which 4.4 million are women Flat Water and White Water Paddling White Water Swimming Sports… Mountain Biking Total of 20 million participants 6.3 million of them go "off road" 8.3 million of the 20 million are women Hiking/Trekking Trail Running Orienteering Rock Climbing Mountaineering

History…: 

History… Previous Locations: 2006 — Moab, Utah 2004 — San Juan Islands, WA 2003 — Lake Tahoe, CA 2002 — Telluride, CO Previous Television: 2006 — ABC Sports & ESPN2 2004 — CBS Sports & Outdoor Life Network 2003 — CBS Sports, BBC Worldwide News, ESPN Cold Pizza 2002 — Outdoor Life Network

Television In Depth…: 

2006 5 Hours of National Television Exposure ESPN2: Four part, one hour prime time series on ESPN2 (Monday - Thursday) ABC: One hour series finale (Saturday) Nippon Television Network (NTV - Japan): Three hours 2004 7 Hours of National Television Exposure 2 hour CBS Sports Spectacular – January 23, 2005 as lead-in to AFC Championship Game Five-part, one hour series on OLN – March 2005 2003 2 hour CBS Sports Spectacular – January 10, 2004 1.5 Million Impressions - Ranked higher than any other adventure race on network television 2002 3 hour TV special on Outdoor Life Network - October 16, 2002 Television In Depth…

Internet Exposure…: 

Primal Quest website (www.ecoprimalquest.com) integrates cutting edge technology with high levels of content including: Web accessible, near real-time, GPS tracking of contestants across entire race course. Daily video updates, status reports, and interviews Still photos and audio reports Insight into the race, rules, participants E-newsletter with over 5,500 subscribers Presence on popular social networking sites including YouTube and MySpace Internet Exposure…

Internet Exposure In Depth…: 

Internet Exposure In Depth… 2006 web stats at a glance: Total Page Views: 6,680,728 (285% increase over 2004 race) Average Page Views per Day: 417,546 (285% increase over 2004 race) Average Visits per Day: 19,712 (177% increase over 2004 race) Average Visit Duration (hh:mm:ss): 1:06:29 (289% increase over 2003 race) Average Visitors per Day: 8,172 (316% increase over 2004 race)

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The print media valuation for Primal Quest Utah was more than $4.5M. The race was featured in almost 90 print publications and online sites including: Print and Online News Coverage… Backpacker Magazine New York Times Business Week Denver Post ESPN The Magazine LA Weekly Mediaweek Men's Fitness Men's Journal National Geographic Adventure Runner's World Sacramento Bee Seattle Post Intelligencer Sports Illustrated The Salt Lake Tribune The Weather Channel Yahoo! News

Contact Information: 

For General Information: info@ecoprimalquest.com or call Chris Caul, 540.969.9357 Sponsor/Partner Opportunities: sponsor@ecoprimalquest.com Volunteer Info: volunteer@ecoprimalquest.com Mailing Address: Primal Quest 103 Marina Point Williamsburg, VA 23188 Contact Information