ALAPE030201 Business

SinoCDN LinkEasy AP Solution for BusinessCreating New Business Opportunity by Wireless Broadband AccessFeb 2003: 

SinoCDN LinkEasy AP Solution for Business Creating New Business Opportunity by Wireless Broadband Access Feb 2003

Market Trends: 

Market Trends WLAN IEEE802.11b is a proven standard Dramatic price drop in WLAN equipment Many new notebook models have built-in 802.11b wireless LAN interface Many common use of Notebook/PDA anywhere For frequent business travelers, using notebook or PDA becomes a necessity. Making use of wireless technology can help them to give faster responses to their customers through email, web browsing or other communication tools Enrich the service for broadband access by wireless Growing demand for broadband access mobility makes wireless broadband access a profitable service WISP for Internet access anywhere A new business opportunity for Wireless ISP (WISP) is created and under rapid development for service provider to provide wireless broadband access service anywhere

Business Model: 

Business Model Target Operators: Hotspots Hotel Broadband Operators Property Operators Operators deploy the wired and wireless LAN facilities in different locations to support broadband internet access Operators could charge the customers for such value-added services Operators could charge the merchants (hotspots) for joining this network, in order to offer broadband access to their customers. The hotspots could collect the internet access charge from the walk-in users. Potential hotspot owners could be Coffee shops Chain restaurants Public Transportation Terminals Shopping Malls

Requirements for Wireless Broadband Access Service: 

Requirements for Wireless Broadband Access Service Compatible with proven broadband technology (e.g. ADSL modem, 802.11b wireless LAN, Ethernet etc.) for easy integration and deployment Be an All-in-one turnkey solution for hotspot operation Enable profitable business by charging/billing the end-users the wireless access service High-Mobility: satisfy mobile commuters’ needs for broadening the customer range coverage Broadband connection: increase revenue from commonly used broadband access service

Requirements for Wireless Broadband Access Service (Cont.): 

Requirements for Wireless Broadband Access Service (Cont.) User-friendly connection: attract potential customers and maintain service quality Quality service guarantee: avoid customer complaints Personalized service: increase revenue from VIP customers Secure connection: avoid unauthorized access that will cause loss of revenue

Billing Models in Hotspots: #1: 

Billing Models in Hotspots: #1 Fixed rate charge billing system A simple account metering system. No matter how much bit rate or how long the user connect to the Internet, the charging rate is fixed. The benefit of fix charging scheme is simple to implement

Billing Models in Hotspots: #2: 

Billing Models in Hotspots: #2 Basis of billing system: charge based on usage Clients are divided into different charging groups. Each charging group has different policies and billing parameters like time metering (Actual rate/Flat rate), throughput usage, minimal charges, time of the day and filtering rules Different groups have different user access authorities, and the lowest priority clients are imposed the most restricted access rights

What is LinkEasy?: 

What is LinkEasy? The LinkEasy is a core component of SinoCDN’s Policyware Networking Family, being a turnkey networking device placed at the edge of the network providing wireless and wired connectivity for mobile commuters, comprehensive authentication and security, and policy-based traffic shaping for broadband internet user. It allows Service Providers to seamlessly provide wireless and wired broadband access to any customer at a public-access location with plug & play feature requiring no reconfiguration of their computer/PDA or special client-side software so as to increase revenue & maximize ROI. LinkEasy AP Internet PC, Notebook, Handheld devices in Wired and Wireless environment Simply plug in the network connector provided and it is ready to be online!! L2 Switch Wireless Users Wired Users Hotel, Airport, Institute, Home, Office, Café, etc 802.11 support for mobile PDA or Notebook users LinkEasy Manager

LinkEasy Product Line: 

LinkEasy Product Line LinkEasy Access Point Edition Designed for operators to collect the Internet access charge With both wired and wireless (802.11b) network access Hotspot operators could Provide value added wireless service on top of original business Boost the sales of the original service Differentiate its service from their competitors, attracting more customers to pay for their business service Absorb more business broadband users who have a strong need to access internet in hotspots using their company accounts Property owners or merchants could charge for Internet access charge at their premises like hotels, shopping malls, coffee shops, commercial buildings

Slide10: 

LAN LAN LAN LAN LAN LAN Hotel / MDU Schools, institution, Shopping malls Offices, Cafe, MTR/airport stations Hotels, Schools, Office, ISPs, ASPs Network Providers. Telecom Easy to deploy and sell their bandwidth and value-added services Simple Deployment Model Internet LinkEasy Manager LAN LAN

LinkEasy Solution Architecture: 

LinkEasy Solution Architecture Client connects to LinkEasy and login through their LinkEasy LinkEasy communicates with LEM for authentication through secure protocol LEM acts as a RADIUS proxy and communicates with the appropriate RADIUS server RADIUS server checks database and replies the result to LEM LEM forwards the authentication result to LinkEasy LinkEasy authorizes accepted users for network access without going through LEM

LinkEasy Architecture Benefits over Competitors: 

LinkEasy Architecture Benefits over Competitors Scalability Multiple SPs Radius servers supported: the ONLY product in the market that allows customers to login different servers as they choose RADIUS servers only need to allow access by LEM, regardless of the number of LinkEasy deployed Manageability Easy-to-use centralized management tool LinkEasy Manager for managing multiple LinkEasys Allows real-time monitoring of all authentication processes Timely and accurate centralized billing

LinkEasy Architecture Benefits over Competitors: 

LinkEasy Architecture Benefits over Competitors Security Secure communication protocol between LE and LEM RADIUS servers need not open access to all LinkEasys, leading to lower risk of being hacked Availability Link redundancy for LEM by VRRP  prevent single point-of-failure Power supply redundancy Controllability Patented intelligent bandwidth shaping technology optimizes resources usage Mobility Support both wired and wireless connectivity for mobile travelers

LinkEasy Access Point Edition: 

LinkEasy Access Point Edition LinkEasy 500 (LE-500) Provide layer 2 networking functions Serve as access gateway with wireless Access Point function Support both wired and wireless connection simultaneously LinkEasy Manager (LEM) Authenticate users to corresponding RADIUS servers walk-in account and login account for use within the Hotspots Gather and generate centralized billing information for all traffic so that service provider could charge back corresponding parties Provide centralized network monitoring and management LE-500 and LEM work together as the Access Point platform to create new business opportunity !!

Features of LinkEasy AP: 

Features of LinkEasy AP Built-in Wireless Access Point An All-in-one device with proven standard IEEE802.11b access point function => Lower cost of investment for providing intelligent wireless broadband access Services Selection Services selection from customer based on their online requirement, like telnet, FTP, web browsing, streaming etc. => flexible subscription for end user to subscribe required service Bandwidth Control Customers can choose to pay for their bandwidth requirement Provide our patented Quality of Services (QOS) to customers => improve user experience by allowing more bandwidth for premium subscribers

Features of LinkEasy AP (cont.): 

4. Free Site Promotion/Advertisement Allow free access of promoted sites Create extra business opportunity for the provider => generate extra revenue from promotional advertisement 5. Built-in and Flexible Billing Feature Flexible charging scheme by flat-rate or actual-rate Provide real time browsing of the billing information => maximize the revenue of the service providers 6. Support Any Kind of Current IP Configuration Service is transparent to any originally configured profile like static IP or DHCP => Improve user experience and simplify the login process Features of LinkEasy AP (cont.)

Features in LinkEasy AP (cont.): 

Features in LinkEasy AP (cont.) 7. Single Account, Login Anywhere An single account to login anywhere at all facilities => Facilitate user mobility 8. Support Various User Accounts (a) Walk-in users support Walk-in users are mobile customers would access Internet within Hotel, Hotspots or Café for a short period of time. They can get a temporary generated username & password from the counter operator and then access the internet with their notebooks They can pay the access charge on the spot in the service counter

Features in LinkEasy AP (cont.): 

Features in LinkEasy AP (cont.) 8. Support Various User Account (cont.) (b) Roaming account users support They use their existing broadband or ISP accounts to access internet in public hotspots, hotels or café Their online charge is aggregated to ISP’s monthly bill Maximize revenue from different type of service provided to customers

Features of LinkEasy AP (cont.): 

9. Support SMTP Relay SMTP relay function allowing mobile users to send and receive email anywhere through their companies email server Solve the mailing problem while remote access => Attract customers with a more comprehensive value-added service 10. Unplug Logout Auto-detection System automatically logout the user after unplug or machine powered-off, even the user has not clicked “Logout” button => More accurate record to prevent incorrect billing that will cause argue and affect reputation 11. Customized Login Portal Hotspot can customize a user-friendly login page => Establish a user-friendly interface and Intranet for promotion of services Features of LinkEasy AP (cont.)

Features of LinkEasy AP (cont.): 

12. Support NAT Support NAT functionality to assign virtual IP address to customers => Solve the problem of not enough public IP 13. Firewall Function Protect internal users from outside attack => Enhance the security of the broadband access network 14. TCP Connection Number Limitation Total number of TCP sessions each customer can establish is restricted => Solve the problem of unauthorized access and abuse usage Features of LinkEasy AP (cont.)

Features of LinkEasy AP (cont.): 

15. Bill/Receipt Printout on the Spot Support bill / receipt printout on the spot for charging customers => Enable immediate operation without the need of extra billing system 16. Simultaneous Wired and Wireless Connection Provide both wired and wireless interfaces for different environment => Deliver a flexible solution for any deployment scenarios 17. Single or Multiple RADIUS Server(s) Support Integrate with single or multiple RADIUS server(s) through LinkEasy Manager for authentication with multiple-ISP and wholesale models feature => Provide various kinds of services and business models Features of LinkEasy AP (cont.)

Features of LinkEasy AP (cont.): 

18. Support LinkEasy Manager Support LinkEasy Manager for centralized management and monitoring in distributed deployment => Simplifies the hassle tasks in management, and reduces the investment cost in technical support and management Features of LinkEasy AP (cont.)

Deployment Scenario 1: 

Standalone Hotspot Deployment Café, restaurant, shopping mall etc. Deployment Scenario 1 Operator LinkEasy AP L2 Switch Broadband Access Café Front-desk printout receipt Customer pays on the spot

Deployment Scenario 2: 

Distributed Hotspots Deployment Hotspot service provider, telecom, chain café etc. Deployment Scenario 2 Operator Broadband Access Hotspot 1 LinkEasy Manager Billing server RADIUS server Hotspot 2 Hotspot 3 LinkEasy AP LinkEasy AP LinkEasy AP Customer pays the charge to the Telecom Telecom shares revenue with hotspots Telecom Network

Conclusion: 

Conclusion Versatile Authentication and Metering System Designed for both Property Owners and Internet Service Providers to collect the Internet access charge from hotspots Seamlessly integrate into existing operators’ architecture Each operator has its own RADIUS Server. LEM can integrate with each of them very easily without additional engineering resource. Flexible pricing scheme Operators can define multiple pricing schemes Comprehensive management Operators can manage the network with the web-based centralized management tool for easy management and configuration, reducing the investment cost in management