Mariel Jade Monteagudo

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ROLE OF FACEBOOK AS A COMMUNICATION TOOL: COMPARATIVE ANALYSIS BETWEEN SELECTED FILIPINO TEENAGERS FROM RURAL AND URBAN AREAS

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Slide1:

ROLE OF FACEBOOK AS A COMMUNICATION TOOL: COMPARATIVE ANALYSIS BETWEEN SELECTED FILIPINO TEENAGERS FROM RURAL AND URBAN AREAS Mariel Jade Monteagudo Lyceum of the Philippines University, Philippines

Slide2:

Role of Facebook as a Communication Tool: Comparative Analysis between Selected Filipino Teenagers From Rural and Urban Areas Presented by: Mariel Jade Monteagudo

Slide4:

Why Facebook?

Objectives:

Objectives To identify the profile of the respondents in terms of: Age Gender Place of residence

Objectives:

Objectives 2. To identify the perceived role of Facebook as a communication tool, when grouped according to place of residence, in terms of: Bridge of establishing relationship Bridge of sustaining relationship Promotional Tool Extended Classroom Outlet of Expression

Objectives:

Objectives 3. To determine the significant relationship between the profile of the respondents and the perceived role of Facebook

Objectives:

Objectives 4. To determine the significant difference on the role of Facebook between rural and urban area

Methodology:

Methodology Research Design Quantitative approach Descriptive research

Methodology:

Methodology Participants of the Study Bi ñan (Urban) and Rizal (Rural) 120 respondents (60 each)

Methodology:

Methodology Data Gathering Tool Survey Questionnaires Reliability and Validity

Methodology:

Methodology Procedure Pre-testing Combined purposive and convenience sampling

Methodology:

Methodology Ethical Consideration Consent letters were given and signed by conversational partners

Methodology:

Methodology Data Analysis G-Power Frequency and percentage formula Weighted Mean Chi-square T-test

Results and Discussion:

Results and Discussion

Results and Discussion:

Chat with friends and family Results and Discussion Greet my friends and family on special holidays Use as my personal diary Rural Urban Strongly Agree Strongly Agree Strongly Agree Agree Agree Disagree I use Facebook to:

Results and Discussion:

Results and Discussion Rural teenagers are more open in expressing themselves in social media than urban teenagers .

Results and Discussion:

Results and Discussion Rural Urban 1. Extended Classroom 1. Bridge of Sustaining Relationship 2. Bridge of Sustaining Relationship 2. Extended Classroom 3. Bridge of Establishing Relationship 3. Bridge of Establishing Relationship 4. Outlet of Expression 4. Outlet of Expression 5. Promotional Tool 5. Promotional Tool Ranked functions of Facebook according to place of residence:

Results and Discussion:

Results and Discussion No significant relationship Profile of Respondents Perceived Role of Facebook As a Communication Tool

Results and Discussion:

Results and Discussion Variable Result Bridge of Establishing Relationship Not Significant B . Bridge of Sustaining Relationship Not Significant C. Promotional Tool Not Significant D. Extended Classroom Not Significant E. Outlet of Expression Significant

Recommendation:

Recommendation

Thank you so much. God bless! :

Thank you so much. God bless!

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