01 Nikolina durinec

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The International Conference on Hospitality & Tourism Management - 2013 Colombo, Sri Lanka 28 th - 29 th October Hosted by: Conference partners: Destination Weddings in the Mediterranean Private and Public Sector Nikolina Durinec MSc .

Destination Weddings in the Mediterranean Private and Public Sector:

Destination Weddings in the Mediterranean Private and Public Sector Nikolina Durinec MSc.

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Methods: On-line questionnaire, Personal interviews, Desk research Unit of observation : Wedding service providers (Event Planners, Travel Agents, Wedding Agents, Hotels) Content: Wedding tourists profiles and consumer behavior, Marketing and promotion strategies and activities; and Wedding coordinator’s company profile. Participants: Italy, Greece, Spain, Malta, Cyprus, Croatia, Turkey, France and Monaco. Total number of Respondents : 93

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Weddings tourism: I nternational trips that are taken by tourists to either get married or celebrate their wedding A part of event tourism that is based on the primary aspects of tourism: traveling, catering, entertainment, wedding guests staying over.. Honeymoons, guests extended stays/vacations, Renewal of vows, Bachelorette parties.. Contributing to the economic value of the region

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean “Recession Proof” Industry: US Market Development 2007-2012  75% increase 2000-2010  400% increase Most expensive Destination Wedding Indian couple in France in 2006 Total cost: 78 million dollars Source: Weddings and Honeymoons Int. 2012; Guinness Book of Records; 2010

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Private Stakeholders: Travel agents, accommodation sites, cruise lines Restaurants, entertainment, transportation, shops, foreign currency exchange.. Public Stakeholders: Ministries, NTOs, DMOs Local authorities providing the registrar services for civil ceremonies Town halls, Art galleries, museums, community centers

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Challenges: Bureaucracy: Laws, Long Procedures, Required Documentation Low interest: Focus on other industries, Not among popular niche sectors Positive Example: Malta & Cyprus: Public sector involvement & high cooperation level with the private sector

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Suggested Development Strategies: Training and Education Appropriate Infrastructure Market Research Developing Innovative Tools Visas and Permits Airport Fees and Taxes Extended flight range

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Niche Marketing Strategy Diversifying tourism product Minimizing the effects of seasonality Reducing pressure on “honey pot” areas Creating awareness of unknown possibilities

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Number 1 Marketing tool - Internet Website portals and Content sites Destination tourism portals, destination wedding portals, resorts and accommodation etc Word of Mouth: Blogs, Forums, Social Networks Cost effective, no geographical limits, unlimited space

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Destination First, Wedding Provider Second Networking Association of European Wedding Professionals Establishing appropriate infrastructure and trained professionals Developing a destination wedding image Market Segmantation

Thank you for your attention Nikolina Durinec n.durinec@yahoo.com :

Thank you for your attention Nikolina Durinec n.durinec@yahoo.com

Destination Weddings in the Mediterranean:

Destination Weddings in the Mediterranean Questions and Comments

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