Introduction(contd):
Introduction( contd ) Three divisions of Wal-Mart’s operations : Wal-Mart Stores U.S Sam’s Club Wal-Mart International.
PROBLEMS FACED BY WAL-MART:
PROBLEMS FACED BY WAL-MART External Problems Late Entry Overlook Competitors Destroy Small Businesses Joint Venture & Nationalism Culture Different House Brand & Price Differentiate Suppliers Government Regulations
PROBLEMS FACED BY WAL-MART:
PROBLEMS FACED BY WAL-MART Internal Problems Unique Culture & Concepts
Human Resources Management Sexual Discrimination
SWOT ANALYSIS:
SWOT ANALYSIS Strengths Established brand name Low-budget store Wide network of stores Reputation as bargain store Deals in all types of goods Focused strategy for
human resource management and development
SWOT ANALYSIS:
SWOT ANALYSIS Weaknesses Sell products across many sectors so may not have the flexibility of some of its more focused competitors Earned negative publicity Global company, but has a presence in relatively few countries Worldwide Challenged in court over its strong-arm tactics in America
SWOT ANALYSIS:
SWOT ANALYSIS Opportunities Due to current economic crisis, households to shop for bargains As economy on the brink of deflation, able to provide its customers with increased bargains Many retail organizations going out of business due to the reduction in disposable incomes Due to new locations and store types, opportunities to exploit market development
SWOT ANALYSIS:
SWOT ANALYSIS Threats Huge sales such as 50% off given by competitors Reduction in disposable income of customers, looming recession and fears of job losses Being number one means, target of competition Being a global retailer means, exposed to political problems in the countries Intense price competition