Parents take action for children health

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By: alrawes (36 month(s) ago)

good work Smoking in movies is absolutely having a detrimental effect on children. Here is more information: R Rating Urged for Smoking in Movies: http://www.webmd.com/parenting/news/2006 1009/r-rating-urged-for-smoking-in-movies

 

By: fundude (58 month(s) ago)

It's a huge industry...they will do anything for the money....philip morris (www.philipmorrisusa.com) controls the US government....

 

By: Pannu (58 month(s) ago)

Movies Can Be Dangerous to Your Health: http://www.businessweek.com/careers/work ingparents/blog/archives/2006/07/movies_ can_be_d.html Dartmouth research on smoking in movies: http://www.dartmouth.edu/~news/releases/ 2006/07/13.html

 

By: Pannu (58 month(s) ago)

Smoking in movies is absolutely having a detrimental effect on children. Here is more information: R Rating Urged for Smoking in Movies: http://www.webmd.com/parenting/news/2006 1009/r-rating-urged-for-smoking-in-movies

Presentation Transcript

Screen Out!: 

<![CDATA[ Screen Out! A parent’s guide to smoking, movies & children’s health THIS PROJECT ENDORSED BY A project of the Smokefree Movies Action Network]]>

Alfie (Cigarette): 

<![CDATA[ Alfie (Cigarette) What’s it all about? Alfie (R) What… this? ]]>

What’s it all about?: 

<![CDATA[ What’s it all about? 87% of R-rated movies show tobacco 75% of PG-13 movies… 40% of G and PG movies… Most movies your kids see, especially your older kids… Over and over again What’s it really all about?]]>

Charlie’s Angels…: 

<![CDATA[ Charlie’s Angels… How many times have your kids seen… Charlie’s Angels (PG-13)]]>

Chicago…: 

<![CDATA[ Chicago… Chicago (PG-13)]]>

Starsky…: 

<![CDATA[ Starsky… Starsky & Hutch (PG-13)]]>

Men in Black 2…: 

<![CDATA[ Men in Black 2… Men in Black 2 (PG-13)]]>

Men in Black 2 (Dog)…: 

<![CDATA[ Men in Black 2 (Dog)… Men in Black 2 (again)]]>

Mona Lisa Smile…: 

<![CDATA[ Mona Lisa Smile… Mona Lisa Smile (PG-13)]]>

Mona Lisa Smile (Winstons)…: 

<![CDATA[ Mona Lisa Smile (Winstons)… Mona Lisa Smile (again) ]]>

School of Rock…: 

<![CDATA[ School of Rock… School of Rock (PG-13)]]>

Uptown Girls (American Spirit)…: 

<![CDATA[ Uptown Girls (American Spirit)… Uptown Girls (PG-13) ]]>

X-Men 2…: 

<![CDATA[ X-Men 2… X-Men 2 (PG-13)]]>

X-Men 2 (Cigar)…: 

<![CDATA[ X-Men 2 (Cigar)… X-Men 2 (again)]]>

Alfie (Stunts): 

<![CDATA[ Alfie (Stunts) I do my own stunts. ]]>

What’s wrong with smoking?: 

<![CDATA[ What’s wrong with smoking? Still the #1 killer Tobacco kills 438,000 Americans a year Heart disease, lung disease, cancer 80-90% of smokers start in their teens What’s wrong with smoking?]]>

Youth numbers: 

<![CDATA[ Youth numbers 3,900 kids tried their first cigarette today 2,000 others became addicted today Girls 12-17 are likelier to smoke than boys. One in 8 middle school students and more than 1 in 4 high school kids use tobacco Average age at first cigarette: 15 How many kids smoke?]]>

Starting years: 

<![CDATA[ Starting years 10 11 12 13 14 15 16 17 18 19 When do smokers start? GRADE 12 GRADE 6]]>

Smoking shift (R-rated)…: 

<![CDATA[ Smoking shift (R-rated)… Smoking in movies is shifting… 45% G / PG / PG-13 55% R-rated [ Smoking exposure in 1999 ] ]]>

Smoking shift (Youth-rated): 

<![CDATA[ Smoking shift (Youth-rated) …from R-rated to kid-rated. 55% G / PG / PG-13 45% R-rated [ Smoking exposure in 2004 ] ]]>

Alfie (Prove it): 

<![CDATA[ Alfie (Prove it) Are movies recruiting our kids to smoke? Okay, prove it…]]>

Research design: 

<![CDATA[ Research design Asked more than 2,000 10-12 year olds who had never smoked… About all personal, family and social factors known to predict smoking. Two years later, asked same kids, now 12-14, what movies they had seen AND… If they had tried smoking. What researchers did:]]>

Key results: 

<![CDATA[ Key results Kids who saw the most smoking scenes were almost three times more likely to have tried smoking. Nonsmokers’ kids were almost four times more likely to have tried smoking. Exposure to movie smoking was a primary cause for 52% of new smokers. Three stunning results]]>

Alfie (Hop): 

<![CDATA[ Alfie (Hop) What’s the most powerful thing parents can do? Hop in the back?]]>

Four principles: 

<![CDATA[ Four principles Stop the problem at the source. Cut kids’ exposure to movie smoking substantially… Permanently… Without censoring films. Four principles]]>

Four goals: 

<![CDATA[ Four goals Producers certify no tobacco pay-offs in closing credits and on file. Theaters run strong anti-tobacco spots before ANY film with tobacco images. Directors stop displaying tobacco brands. Hollywood rates future tobacco scenes “R” Four policy goals]]>

About the “R”: 

<![CDATA[ About the “R” Movie industry runs the rating system. Studios routinely shoot for certain ratings. Filmmakers “tune” sex, violence, language. Simply adds smoking to the ratings. Is the R-rating censorship? ]]>

Policy results: 

<![CDATA[ Policy results Experts estimate that movies influence 390,000 teens to start smoking each year… Resulting in a projected 120,000 deaths. When R-rating clears smoking out of youth-rated movies, it should cut kids’ exposure AND smoking initiation in half… Saving as many as 60,000 lives a year. Simple solutions, big results]]>

60,000 means…: 

<![CDATA[ 60,000 means… MORE than all U.S. deaths from… Violent crime… 16,100 HIV/AIDS… 13,700 Drunk driving… 16,700 _________________________ COMBINED 46,500 Sixty thousand lives a year…is how many?]]>

Endorsed by: 

<![CDATA[ Endorsed by American Academy of Pediatrics American Medical Association World Health Organization National PTA American Heart Association American Lung Association L.A. County Dept. of Health Services Campaign for Tobacco-Free Kids…and more R-rating smoking in future films is endorsed by…]]>

Placement?: 

<![CDATA[ Placement? Everybody asks about product placement Tobacco industry invested millions of dollars to put smoking on screen Barred by legal agreement in 1998 On-screen smoking only increased after that]]>

Parent checklist: 

<![CDATA[ Parent checklist Limit your kids’ viewing of R-rated movies. Get smoking out of movies rated G, PG and—most importantly —PG-13. Two things you can do NOW]]>

Parent results: 

<![CDATA[ Parent results Parents can stop both sources Limiting your kids’ viewing of R-rated films will stop 45% of their exposure. Getting tobacco out of kid-rated movies will stop 55% of their exposure.]]>

Alfie (best shot): 

<![CDATA[ Alfie (best shot) Hollywood listens to parents! Take your best shot.]]>

Studio “parents”: 

<![CDATA[ Studio “parents” Three Hollywood studios make 60% of all movies with smoking. Who are their corporate parents? Parent-to-“parent” campaign]]>

Disney: 

<![CDATA[ Disney Parent-to-“parent” Bob Iger, CEO The Disney Company]]>

Time Warner: 

<![CDATA[ Time Warner Parent-to-“parent” Richard D. Parsons, CEO Time Warner]]>

Sony: 

<![CDATA[ Sony Parent-to-“parent” Howard Stringer, CEO Sony Corporation]]>

Three Execs: 

<![CDATA[ Three Execs These three men can help save 60,000 lives a year Bob Iger, Dick Parsons, Howard Stringer RATING SYSTEM “PARENT” COMPANIES MOTION PICTURE ASSOCIATION OF AMERICA (MPAA)]]>

MPAA: 

<![CDATA[ MPAA Copy your letter to the head of the MPAA, too RATING SYSTEM MOTION PICTURE ASSOCIATION OF AMERICA (MPAA) Dan Glickman, President ]]>

Theater Action: 

<![CDATA[ Theater Action Working as a group? Add a Theater Action! FOUR POLICY GOALS LOCAL THEATER THEATER CHAIN NATIONAL ASSOCIATION OF THEATRE OWNERS (NATO) WRITE ONE LETTER TO A A LOCAL THEATER, THEN COPY IT TO THE CHAIN HQ AND THE THEATERS’ TRADE ASSOCIATION: NATO.]]>

Write now…: 

<![CDATA[ Write now… Write now! Dear Mr. Iger, I’m a mother of two young children. And I’m deeply concerned about what your company’s movies are teaching them about smoking. The research says that 75% of PG-13 movies show smoking. That’s outrageous. Tell your studios to stop making… ]]>

Then copy…: 

<![CDATA[ Then copy… Then copy! movies with smoking. This is your chance to help save thousands of lives. Why don’t you do it? Sincerely… cc: Mr. Dick Parsons, Time Warner Mr. Howard Stringer, Sony Mr. Dan Glickman, MPAA]]>

Theater copy…: 

<![CDATA[ Theater copy… When you write to theaters… …tell the studios how upset we are about smoking in kid-rated movies. Rate it “R”! Sincerely… cc: Theater Chain CEO Mr. John Fithian, National Association of Theatre Owners ]]>

Resources: 

<![CDATA[ Resources Examples of letters… Short article for newsletters and local newspapers… Handouts and print ads… Model press releases… And more! Launch your own campaign]]>

All about…: 

<![CDATA[ All about… Show your parent power!]]>

Alfie butts…: 

<![CDATA[ Alfie butts… The End]]>