Presentation Transcript
Screen Out!:
Alfie (Cigarette):
What’s it all about?:
Charlie’s Angels…:
Chicago…:
Starsky…:
Men in Black 2…:
Men in Black 2 (Dog)…:
Mona Lisa Smile…:
Mona Lisa Smile (Winstons)…:
School of Rock…:
Uptown Girls (American Spirit)…:
X-Men 2…:
X-Men 2 (Cigar)…:
Alfie (Stunts):
What’s wrong with smoking?:
Youth numbers:
Starting years:
Smoking shift (R-rated)…:
Smoking shift (Youth-rated):
Alfie (Prove it):
Research design:
Key results:
Alfie (Hop):
Four principles:
Four goals:
About the “R”:
Policy results:
60,000 means…:
Endorsed by:
Placement?:
Parent checklist:
Parent results:
Alfie (best shot):
Studio “parents”:
Disney:
Time Warner:
Sony:
Three Execs:
MPAA:
Theater Action:
Write now…:
Then copy…:
Theater copy…:
Resources:
All about…:
Alfie butts…: