slide 1: DIGITAL MARKETING SEO
How to improvise your local search on
Google
RAMYA S - JULY 3 2018
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slide 2: Estimated Time : 3 minutes
An estimated of 73 percent of all the online activity is related to local search according to Google. Customers when
needed information about the particular service or product turn towards local search to find out about the
businesses available in their area. For example if you search for a ‘textile showroom’ from your mobile device then
Google will try to show the kind of nearby showrooms that you’d like to visit.
Optimizing Google local listing is an excellent way and first step for any business who want to take advantage of the
opportunities presented by these searches. These listings are perfect for attracting attention and bringing in new
customers as these listings are featured prominently in local SERPs on the popular search engines. We being a SEO
Company in Bangalore have done our research and listed the various factors you need to follow to improvise your
local search on Google.
slide 3: Can’t find your business in local search
If you are unable to find your business appear for relevant searches in your area then it is clear that you need to
improve your info in Google My Business. Your business’s local ranking increases as well as enhances your presence
in Search and Maps by updating your business information in Google My Business. If you have a little knowledge
about this there are a lot of Digital marketing Company in Bangalore which can help you to improve your local
search. Just follow these simple steps in Google My Business to improve your local search.
Fill out Complete Data
slide 4: Around 1 in 3 Customers will do a local search on a smartphone before visiting a store. You need to make sure that
you have entered all of your Business information completely as these customers are often looking for valuable
information such as the address of the business and hours they open. Also Provide right and complete information
about your business’s phone number category physical address and attributes. You need to keep updating this
information as your business changes. You can also get help from any SEO company in Bangalore as they help you
by managing and updating all the relevant data in the top listing sites and make sure you don’t miss out any business
because of incomplete data.
Google ranks completed listings higher than those that are incomplete in listings. Hence for your listing to be
effective give Google all the information it needed. Also when a customer searches for a query and two similar
slide 5: listings with different levels of completeness occurs Google will choose the one that offers more information.
READ ALSO – How to Rank Your Mobile App and Increase Visibility
Verify your location
To help customers understand where the business is and what their current location is Google+ local listings use
Google maps to generate locations. Therefore it is very necessary to update and correct the errors in your business
locations or else customers may end up confusing and frustrating. Also your business results may rank lower if there
are differences in your business listings on different directories.
slide 6: By a recent research done by Wesley Young it is founded that the consistency of name address and phone number
on local business listings had a 16 percent influence in determining performance.
Use Precise keywords
According to Young merging location keywords into your local listings help in greater extent. Keywords which are
placed in business titles have a 19.6 percent impact on local search performance. Make sure to look for location
keywords throughout the Google listing including in the title tag H1 heading and URL. These keywords not only let
customers know that this business is local they also let Google know when your business is relevant.
Don’t know how to select keyword which suits your business Don’t worry there are so many Digital marketing
company Bangalore who have an excellent knowledge about this. They research relevant keywords for your business
slide 7: and select the right keywords that help you to maintain your ranking in Google’s listing.
Manage and respond to reviews
Reviews are most important for any business and customers rely on reviews that come from other customers over
advertisements that come from the company itself. Having multiple positive reviews can be incredibly helpful and
also 92 percent of customers trust on advertisements and recommendations from third parties more than traditional
paid advertising. Also you can hire any SEO services in Bangalore who help you to gain good reviews for your
business both in Social media networks and Google reviews.
Also reviews can also impact on how well the business is listed on Google SERP. Responding to reviews and
interacting with customers shows that you value customers and the feedback that they leave bout your business.
slide 8: Keep accurate hours
Update your opening and closing hours including special hours for holidays and special events. This helps customers
to know when you are available and gives them the confidence that when they travel to your location it will be open.
Add appropriate photos
slide 9: Customers come to know about your goods and services if you add appropriate photos to your listings and also can
help you tell the story of your business. To show your customers what your business offers provide accurate and
appealing pictures.
Google determines local ranking which is based primarily on relevance distance and prominence. Therefore you
must help Google to understand better by adding complete and detailed business information about your business
and in turn Google help your business by matching your listing to relevant searches.
Also more reviews and positive ratings help to improve a business’s local ranking. Search Engine Optimization best
practices also apply to local search optimization. We being a digital marketing company in Bangalore do our best to
keep your business in the top position of the search with our unique strategies.
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