Influencer Loyalty Program - The Evolution

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Influencer Loyalty Programs play an important role in driving brand performance. It is a real opportunity for brands as they share the same fundamentals for connecting with the customers.

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Presentation Transcript

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Influencer Loyalty Program - The Evolution

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Today most of the brands prefer to have Influencer loyalty programs to connect with consumers effectively. Initially the brands used celebrities to endorse their products but now they are collaborating with ordinary people to drive engagement and brand awareness. Online marketing has a profound impact on word of mouth and digital word of mouth marketing. The rise in social media popularity and blogging has reshaped the influencer loyalty programs. Importance Influencer Loyalty Programs play an important role in driving brand performance. It is a real opportunity for brands as they share the same fundamentals for connecting with the customers. These fundamentals stem from authenticity and become bases for a long- lasting and reciprocal relationship with customers. The brands collect invaluable data on their members on every interaction. Influencer Loyalty programs become essential in construction technology automobile and other aftermarket sensitive product categories where the customer finds it tough to understand.

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Essential Elements of Influencer Loyalty Program  Identifying Key and Authentic influencers acquiring and certifying them  Developing an effective influencing program  Engaging key influencers at all available digital and promotional touchpoints such as web SMS mobile apps and phones  Incentivizing influencers for recommendations on a regular basis to drive performance Influencer Engagement Measurement and ROI Influencer engagement can be measured by tracking customers’ social media shares retweets likes or redemption in-store or online competition entries and more. According to marketers campaigns with social media influencers are effective in driving both engagement and awareness. Nonetheless it generates a return of six rupees on every one rupee invested.

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