Presentation on eBusiness

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E-BUSINESS

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Presented By:- Sumit SrivastavaComputer Operator, eGyankoshEmail: sumit@egyankosh.ac.inIndira Gandhi National Open UniversityMaidan Garhi, New Delhi-110068, INDIA

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BIBOLOGRAPHY Electronic Business : A Manager’s guide By : Ravi Kalakota Reading in E-Business By : Ravi Kalakota WWW.Infosys.com

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INTRODUCTION An e-business is a business that conducts the majority of its transactions (offering products and/or services) on the World Wide Web. This includes sites conducting e-commerce as well as sites offering online advertising. Sites selling advertising are offering you, the audience, as their product to advertisers

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The website will help us to an effective e-marketing strategy to meet targeted objectives that can be measured through Internet technology. There is no reason to wait if the technology and eCommerce strategies are already in place to establish your Internet presence. Your website costs are small when compared to other forms of advertising. Why e-business is useful ?

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Fields where e-business used E-business's used in many fields but few and important in them are :- MARKETING: EDUCATIONAL SERVICES: MEDIA AND ENTERTAINMENT:TELECOMMUNICATION:HEALTHCARE:

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MARKETING If you look around the Internet you will find marketing defined in many different ways. Some definitions focus on marketing as the process involved in satisfying the needs of a particular market, while other definitions lean more toward defining marketing in terms of its most visible functional areas, such as advertising and product development. There probably is no one best way to define marketing, though whatever definition is used should have an orientation that focuses on satisfying customers.

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Defination Marketing consists of the strategies and tactics used to identify, create and maintain Satisfying relationships with customers that result in value for both the customer and the marketer.

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From many reason for using e-business in Marketing, several but important are the following:- Easy to access product of our desire. Effective Strategy. Cost Effective. Why e-business is used in Marketing ?

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Easy to Access The World Wide Web is open to everyone with Internet access – you are advertising to the India and across the globe. Your Internet presence establishes you as a player in this new age and puts you ahead of the game, establishing your presence in an emerging eCommerce market. Your customers can shop or access product information 24 hours a day, 365 days a year.

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Effective Strategy The website will help you to an effective e-marketing strategy to meet targeted objectives that can be measured through Internet technology. This help us and our customer to satisfy their desire without consuming the more time And it is very effective to attract the customer.

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Cost Effective Your website costs are small when compared to other forms of advertising. we get multiple option for advertise our product and their qualities in the most better way without spending large sum of money as compared to other way of advertising.

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EDUCATIONAL SERVICES Today education is basic need for each and every person whether he is working in company as Manager or as a Labour. We easily get the education in our town if the good and well reputated institute is in our town. But some time for better education we have to leave our town, City or might be Country sometimes. In this state the major problem is to found the right course as well as the right institute too. E-business help us to get rid of this problem. We find the web site of different institute on the net of our choice.

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As in the Marketing e-business is also used widely in educational services. In the different field of education and for the Different reason, Such as :- Easily find the list of Institute according to courses. For displaying the result of an institute. For queries related to education. Uses of e-business in Educational Services

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We justify the originality of the institute. Time Saving. Can access the material of institute at home in the case of distance education. Uses of e-business in Educational Services

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We can easily find the list of institution and different type of course according to our choice across the world and also we can go for the best one. Anywhere in the whole world can also get the result for different examination and institutions we can also get the knowledge about the features of the institution and can also justify the originality of any institution in the wide world, we can also get the information about the fees structure of any courses on net.

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Which saves our time, we don’t need to go different places to collect the information. And can access the material of institute at home in case of distance education. We don’t need to leave our country or to spend large amount of money to collect the information or knowledge about the courses

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MEDIA & ENTERTAINMENT In this age of infinite media choices, how do you catch the fleeting attention span of the consumer? Consumers can choose what they want to access only if the content exists in digital form. In this environment, conventional business models must be augmented. Such a transformation paves the way for the Digital Media Enterprise. Companies that adopt a successful digital platform will respond to market conditions and new content monetization more effectively.

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MEDIA: PUBLISHING The publishing industry is witnessing rapid innovation and the emergence of new business models. Consequently, publishers face a number of major challenges, which include:

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Effective Advertising To retain consumers, content providers must understand The needs and preferences of consumers and deliver context-specific content tailored to their needs Content Relevancy & Personalization Advertisers want greater yield and ROI for their media spends. Publishers need to offer integrated cross-media advertising solutions. These solutions should ensure targeted messaging to specific customer segments

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MEDIA: STUDIO & NETWORK Today’s consumers want to search, manage, store and retrieve content across multiple devices. Significantly, they want to access content available across media. To stay competitive, Studios and Networks must respond to their needs. With digitization of media, the primary challenges are in the areas of process, technology and return on investment.

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SOLUTION AND SERVICES Companies offers world-class IT services and solutions that address the business challenges faced by Studios and Networks. We add value by solving critical business issues with robust and mature solutions.Our solutions enable you to innovate, enhance productivity, boost profitability and acquire a global footprint.

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IT Services Packaged Application Services Our packaged application services mitigate risks, deliver faster returns and lower Total Cost of Ownership. Our services and alliances with partners enable us to meet your needs in Supply Chain Management, Customer Relationship Management, Product Lifecycle Management, Enterprise Application Integration and Enterprise Resource Planning Infrastructure Services Our Infrastructure services help operations run smoothly and reduce costs. Our services include infrastructure planning, auditing, data center and application management and help-desk services.

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Application Development and MaintenanceWe develop and maintain applications that meet your business needs and reduce IT costs, while improving planning and execution. Solutions Services for the Digital Media EnterpriseOur Digital Media Enterprise is a blend of high-end strategic business consulting, customized solutions and cost-effective delivery. We leverage our rich experience of partnering with global majors to facilitate your Transition towards the Digital Media Enterprise.

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InternationalizationOur solution enables Studios and Networks to acquire a global footprint by adapting products and applications to meet local needs. Home Entertainment Supply Chain ServicesOur rich experience in optimizing supply chains across Retail, Media and Entertainment has given shape to a Value Realization Model. Our solution addresses inventory and sales forecasting and delivers tangible returns on your supply chain investments.

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TELECOMMUNICATION The telecom services have been recognized the world- Over as an important tool for socio-economic development for a nation and hence telecom infrastructure is treated as a crucial factor to realize the socio-economic objectives in India.Accordingly,the Department of Telecom has been formulating developmental policies for the accelerated Growth of the telecommunication services.The Department is also responsible for grant of licenses for various telecom Services like Unified Access Service Internet and VSAT service.The Department is also responsible for frequency management in the field of radio communication in close coordination with the international bodies.It also enforces wireless regulatory measures by monitoring wireless transmission of all users in the country.

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WHAT IS TELECOMMUNICATION Telecommunications is a general term for a vast array of technologies that Send information over distances. Mobile phones, land lines, satellite phones and voice over Internet protocol (VoIP) are all telephony technologies – just one field of telecommunications. Radio, television and networks are a few more examples of telecommunication.