Velocity 2010: More Findings from the Front Lies of Web Acceleration

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Strangeloop provides the only front-end website performance optimization (WPO) solutions that operate at the scale demanded by global ecommerce sites and enterprise applications. Learn how companies like Petco, Travelocity and O'Reilly Media use Strangeloop to make their websites faster, and increase their revenues, conversion rates, and Google search rankings. http://www.strangeloopnetworks.com

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Web Performance and key business metrics :

Web Performance and key business metrics Part II: More Findings from the Front Line of Web Acceleration

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How do we prioritize?:

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What does 400ms feel like?:

Impact of page load time on average daily searches per user:

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What does 2 seconds feel like?:

Impact of additional delay on business metrics:

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What does 5 seconds feel like?:

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19 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 19 Big, high-traffic site 100M impressions a day 8,000 searches a second 20-29M unique visitors a month 100M products 16 month re-engineering Page load from 6 seconds to 1.2 Uptime from 99.65% to 99.97% 10% of previous hardware needs http://en.oreilly.com/velocity2009/public/schedule/detail/7709 Shopzilla had another angle

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What they did:

26 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 26 What they did Combining multiple CSS and JavaScript files to reduce external page calls. Serving static content from a domain without cookies. Leveraging browser and server-side caching wherever possible. Compressing image file sizes on output, and serving .png wherever possible. Asking rich media vendors and the Internet ad industry at large to take performance considerations into account when building and serving rich media ads. Any improvements made will ultimately benefit the advertiser, the server, the publisher and the user.

Impact A/B Testing:

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Notice a trend in the data?:

Tying web performance to business outcomes for mortal companies:

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33 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 33 NEW VISITORS GROWTH BOUNCE RATE LOSS CONVERSION RATE ORDER VALUE x TIME ON SITE PAGES PER VISIT NUMBER OF VISITS SEARCHES TWEETS MENTIONS ADS SEEN ATTENTION ENGAGEMENT BUSINESS METRIC SEARCH IMPACT AD CLICKS USERS Productivity and Satisfaction

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35 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 35 Strangeloop Analytics Visitor Web server Optimize? Decide whether to optimize Insert segment marker Normal content Accelerated Unaccelerated Receive page Process scripts Send analytics

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Business Analytics:

Performance Analytics:

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Acceleration:

Examples: Complexity:

41 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 41 Examples: Complexity 493,623,345 Page Views 123,876 Individual Pages 52,865 Different Landing Pages 10 Major Browsers (110 different version) 9 Average Pages Views/visitor

What is accelerated:

42 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 42 What is accelerated Optimize Caching Minimize Roundtrips Minimize Payload Size Optimize Browser rendering Optimize Images Automatically rewrite to a CDN Flush the buffer early Preloading Input What we did Output URL Browser Users flow Other Users Flow

Accelerated:

43 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 43 Accelerated 58 roundtrips  5 roundtrips Payload Reduced 78% 57 roundtrips  4 roundtrips Payload Reduced by 86% First Time Visitor Repeat Visitor Before Strangeloop After Strangeloop

More Information:

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Can we share your data?:

JC Whitney Story:

Business Impact:

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Business Impact:

56 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 56 Business Impact 6% 9% 29% Average Order size Conversion More Likely to buy on first visit 38% More Likely to return for a second visit

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Data Collection:

Example: Landing Pages:

59 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 59 Example: Landing Pages Entry to a flow First page matters Landing page performance is very impactful to your business metrics

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Is this project worth doing?:

63 © 2010 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 63 Is this project worth doing? http://www.webperformancetoday.com/2010/06/23/the-performance-metrics-project/ http://bit.ly/anuQ22

Velocity 2010: More Findings from the Front Lies of Web Acceleration

Presentation Description

Comments

Presentation Transcript

Web Performance and key business metrics :

Slide 2:

Slide 4:

Slide 5:

Slide 6:

Slide 7:

How do we prioritize?:

Slide 9:

Slide 10:

Slide 11:

What does 400ms feel like?:

Impact of page load time on average daily searches per user:

Slide 14:

What does 2 seconds feel like?:

Impact of additional delay on business metrics:

Slide 17:

What does 5 seconds feel like?:

Slide 19:

Slide 20:

Slide 21:

Slide 22:

Slide 23:

Slide 24:

Slide 25:

What they did:

Impact A/B Testing:

Slide 28:

Slide 29:

Notice a trend in the data?:

Tying web performance to business outcomes for mortal companies:

Slide 32:

Slide 33:

Slide 34:

Slide 35:

Slide 36:

Business Analytics:

Performance Analytics:

Slide 39:

Acceleration:

Examples: Complexity:

What is accelerated:

Accelerated:

More Information:

Slide 45:

Can we share your data?:

JC Whitney Story:

Business Impact:

Business Impact:

Slide 54:

Business Impact:

Slide 57:

Data Collection:

Example: Landing Pages:

Slide 60:

Slide 61:

Slide 62:

Is this project worth doing?:

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