logging in or signing up attitudes 1 Stentore Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3094 Category: Education License: All Rights Reserved Like it (3) Dislike it (0) Added: January 17, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Attitude Formation and Change: Attitude Formation and Change Consumer Behavior Spring 2000 © Dave PrenskyAgenda: Agenda definition of an attitude functions of attitudes attitude models measuring attitudes changing attitudesAttitudes: Attitudes a learned predisposition to act in a consistent way toward an object based on feelings and opinions that result from an evaluation of knowledge about the objectComponents of attitudes: Components of attitudes three key components: learned knowledge evaluation predisposition to act attitudes affect purchase behaviorFunctions of attitudes: Functions of attitudes summarize knowledge, evaluation, and intended action in one “place” make consumers more efficient and effective functions utilitarian value-expressive ego-defensiveAttitude models : Attitude models different perspectives and insights . . . . . . not competitive types of models tricomponent multiattribute attitude-toward-the-adTricomponent models: Tricomponent models knowledge, evaluation, predisposition to act cognition, affect, conation three components influence each other and can occur in any orderMultiattribute models: Multiattribute models attitude toward an object reflects many attributes attitude is a function of belief about object on each attribute importance of each attribute specific situation subjective social norms Attitude-toward-the-ad models: Attitude-toward-the-ad models focus on advertising’s influence on attitude toward a product attitude is a function of attitude-toward-the-ad attitude toward the product’s attributesMeasuring attitudes: Measuring attitudes observation qualitative methods attitude scalesAttitude change: Attitude change key assumptions attitude consistency attributions of causality marketers and public policy actors try to influence consumers’ attitudes knowledge evaluation behaviorChanging attitudes: Changing attitudes knowledge and evaluation change the evaluation add benefits change the product change criteria for evaluation link products to other attitudes “force” action to affect linked knowledge and evaluation You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
attitudes 1 Stentore Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3094 Category: Education License: All Rights Reserved Like it (3) Dislike it (0) Added: January 17, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Attitude Formation and Change: Attitude Formation and Change Consumer Behavior Spring 2000 © Dave PrenskyAgenda: Agenda definition of an attitude functions of attitudes attitude models measuring attitudes changing attitudesAttitudes: Attitudes a learned predisposition to act in a consistent way toward an object based on feelings and opinions that result from an evaluation of knowledge about the objectComponents of attitudes: Components of attitudes three key components: learned knowledge evaluation predisposition to act attitudes affect purchase behaviorFunctions of attitudes: Functions of attitudes summarize knowledge, evaluation, and intended action in one “place” make consumers more efficient and effective functions utilitarian value-expressive ego-defensiveAttitude models : Attitude models different perspectives and insights . . . . . . not competitive types of models tricomponent multiattribute attitude-toward-the-adTricomponent models: Tricomponent models knowledge, evaluation, predisposition to act cognition, affect, conation three components influence each other and can occur in any orderMultiattribute models: Multiattribute models attitude toward an object reflects many attributes attitude is a function of belief about object on each attribute importance of each attribute specific situation subjective social norms Attitude-toward-the-ad models: Attitude-toward-the-ad models focus on advertising’s influence on attitude toward a product attitude is a function of attitude-toward-the-ad attitude toward the product’s attributesMeasuring attitudes: Measuring attitudes observation qualitative methods attitude scalesAttitude change: Attitude change key assumptions attitude consistency attributions of causality marketers and public policy actors try to influence consumers’ attitudes knowledge evaluation behaviorChanging attitudes: Changing attitudes knowledge and evaluation change the evaluation add benefits change the product change criteria for evaluation link products to other attitudes “force” action to affect linked knowledge and evaluation