Slide2:
Move sport up the political and social agenda
Use of sport to achieve political objectives
Increased funding for sport SPORTING BENEFITS
SPORTING BENEFITS:
Opportunities for Olympic Governing Bodies
- Participation
- Effect on participation and
grass root sport
- Development of talent
identification systems
- Development of high
performance models
SPORTING BENEFITS
SPORTING BENEFITS:
Improved sports infrastructure
Home Country advantage
Increased funding to elite sport
Team GB results SPORTING BENEFITS
SPORTING BENEFITS :
Legacy
- Improved government relations
- Facility infrastructure
- Governing Body infrastructure
- Financial dividend
- Increased brand value
SPORTING BENEFITS
Slide14:
‘If we do what we did for the last Games we will be nowhere, if we follow the best practice internationally we may just be competitive, but if we fill each day with initiative we will win medals’.
Rob de Castella, Director,
Australian Institute for Sport
(1995)