Neckermann Onlinein Germany:Neckermann Onlinein Germany London, 4-Feb-08 Internet World 2007


Slide 2:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Slide 3:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Data and facts of Neckermann.de GmbH:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Data and facts of Neckermann.de GmbH Our ways of distribution Approximately net turnover of 1 billion Euro 1.654 Employees


Data and facts of our online-shop www.neckermann.de:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Data and facts of our online-shop www.neckermann.de online since 1995 about 140.000 products about 15 million visitors monthly Objective: turnover in 2007 via Internet 55% currently more than 3 million newsletter-subscripers presence in search engines: more than 20.000 terms


Numerous distinctions for activities in eCommerce:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Numerous distinctions for activities in eCommerce “Best Online-Shop 2003” “Best Online-Shop 2004” “Best E-Mail campaign 2004” “Best Website of the year 2005” “Best E-Mail-campaign 2005” “Most popular Shopping-Site 2005” “Onlineshop of the year 2006 – Concept Award for www.n-express.de”


Slide 7:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Slide 8:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Mindmap of Web 2.0-Features Source: Markus Angermeier, http://upload.wikimedia.org/wikipedia/commons/2/21/Web20_en.png, on 19-Apr-07


Slide 9:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Slide 10:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany


Slide 11:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Slide 12:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Approach of neckermann.de – Social Search Optimizer by Avail Intelligence Integration of collective intelligence in the search process Customers searching for shoes, bought... Displaying four products which are most likely the products people want to buy using a specific keyword or phrase Only products will be recommended which are really bought with reference to the keyword


Slide 13:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Approach of neckermann.de – Community Business in the „ErlebnisWelt“ Area on neckermann.de where different community campaigns are launched Women furnishing men’s appartments Wedding campaign Elite model contest Magazines, Lotteries, personal calendars top off this area The “ErlebnisWelt” features User Generated Content Furthermore it is not primarily shopping relevant


Slide 14:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Approach of neckermann.de – Ajax Search Box Using Ajax-Technologies to suggest search keywords users are most likely looking for Keyword suggestions based on the search behaviour of other users will be presented For each keyword the number of results is given in the suggestion box


Slide 15:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Approach of neckermann.de – The Long Tail Economy Neckermann.de opened the online shopping plattform for external suppliers The concept includes a business model based on comission per sale (net)


Slide 16:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany 2. Overview Of Web 2.0-Features Agenda 3. Challenges For Online-Shops in the Web 2.0 Era 4. Approach Of neckermann.de 1. neckermann.de GmbH 5. Questions


Slide 17:4-Feb-08 Markus Schilling - eCRM-Systems Neckermann Online in Germany Thank you for paying attention! Contact Details: Markus Schilling Teamleader eCRM-Systems neckermann.de GmbH Hanauer Landstr. 360 60386 Frankfurt am Main Germany Phone: +49 (0) 69 404 57 72 e-Mail: markus.schilling@neckermann.com