DC 2006 Sponsorship Program NS Updated 10 17 06

Slide1: 

2006 – 2007 Program Overview

What Are Digital Communities?: 

What Are Digital Communities? Communities implementing eGovernment services using innovative technologies to enhance safety and security, citizen satisfaction, and business services. Opportunities offered by technology include an integrated standards based infrastructure for government services, delivered through both wired and wireless broadband. Focus is on providing wireless connectivity and mobilized applications and services to the communities.

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Connectivity Drivers AND Benefits

Slide4: 

Digital Communities Solutions Framework

Slide5: 

Digital Communities POCs …moving toward mobilized services Digital Communities Worldwide

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Mobile / Wireless Landscape State and local governments have made mobile technology and wireless applications a critical strategy to increase productivity and cost efficiencies, and improve public access to citizen services. Source: June 2006 Government Technology Readership Study, and Digital Communities November 2005 76% of those surveyed see the use of mobile / wireless technology growing in their agency/department in 2006 74% of those surveyed have heard of Digital Communities 28% are evaluating the opportunities 12% have deployed wireless services

Local Government Environment: 

Local Government Environment Municipalities are embracing Broadband and mobile applications in key areas Public Safety Government Services Citizen and Business Services Legislation / Emerging new business models… Range of Bband technology UWB, RFID, 3G WiFi, WiFi Mesh and WiMAX Municipal wireless drives innovation among developers

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Rapid Expansion of Wi-Fi Hot Spots "The number of Wi-Fi hot spots in the United States increased more than six-fold from 2002 to 2004, from 3,400 to 21,500. The number of hot spots in the United States is expected to increase from 32,800 in 2005 to 64,200 in 2008, growing at a 31.5 CAGR (compound annual growth rate). Source: TIA”s 2005 Telecommunications Market Review and Forecast

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Exponential Growth Local government spend on mobile and wireless hardware to rise from $802M in 2005 to $8.6B in 2010 globally. 2005 2010 Jupiter Research January 2006

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Systems Software/Hardware : Expenditures on systems software/hardware will rise from $.012B in 2005 to $1.3B (2010), overtaking systems hardware which will stand at $1.1B by 2010. Handheld Devices: Advances in memory capacity, display and input technology, and seamless interoperability will gradually raise the number of handheld devices acquired annually for local authority use to 10M by 2010, overtaking procurement of wireless laptops. Exponential Growth (cont’d) Jupiter Research January 2006

Slide11: 

Mobility on the Rise

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The Demand 2005 Networking and Telecommunications Opportunities 7,864 Source: Center for Digital Government

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Interoperable Communications: Telecommunications and networking driven by initiatives in the areas of disaster recovery and homeland security. Mobile Workforce: A growing area as mobile applications, devices and networks improve and increase to meet the service demands of a mobile society. Digital Government: Continuing pressures to meet citizen expectations of 24/7 access to government services. Top Drivers

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Source: August 2005 Government Technology Readership Study/February 2006 Digital Communities Survey 31% Ruggedized Devices 22% Wireless LAN 64% Notebooks Market Opportunity Top mobile and wireless hardware our readers plan to purchase in 2006 (outside regular desktop purchases): 22% Car Mounted Laptops 29% Tablet PCs

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Objective: Drive accelerated adoption of wireless connectivity and mobile applications and services targeted at State and Local Government worldwide Multi channel program: Dedicated Microsite, eNewsletters, Original Editorial, I-Seminars, Custom Events, Surveys, Lead generation/qualifications. www.govtech.net/digitalcommunities An Intel led initiative in partnership with Government Technology magazine

Current Sponsors:: 

Current Sponsors: Accela, Cisco Systems, Intel, Pacstar, Panasonic, and Simdesk are also participation Solution Sponsors

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Program Priorities: Stakeholder Education Demand / Leads Generation Accelerating Adoption of Wireless Connectivity and Mobilized Applications/Services Solution Development & Sales Showcasing Successes Community Development – Destination for State and Local Government to interact with mobile technology vendors

How Can You Participate?: 

How Can You Participate? Sponsorship in the Digital Communities Demand Generation Program Program will run for 12 months beginning September ’06

Digital Communities Demand Generation Program: 

Digital Communities Demand Generation Program Elements: 12 Month program beginning September 2006 Performance Summary: Program beginning September 2005 to Present

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Metrics – Year to Date Page Views 271,658 Unique Visitors 166,883 Resource Center Leads 1,929 Sponsors Overall metrics Impressions 9,804,669 Clicks 18,555 Digital Communities Microsite Development of a customized portal dedicated to Digital Communities news, solutions, original editorial, events, resources, whitepapers, case studies, product sales brochures, event promotion, survey results, interviews and go to market solutions. 2005 sponsor leads were generated through visitor registrations, resource center downloads and clicks on individual sponsor creative: Leaderboards, Skyscrapers and Rectangles. All sponsors metrics exceeded goals

Microsite (cont’d): 

Microsite (cont’d) 2006 Program sponsors will receive: Creative posted on site Ability to contribute articles Ability to promote special offers Individual sponsor/partner page Case study postings Whitepaper postings Product brochure and collateral postings

eNewsletters: 

eNewsletters Digital Communities (2x Month) Delivered to 13,000 (Average) 10,901 Opt In 255,384 Impressions Mobile Market News 15,982 Opt In 281,653 Impressions Government Technology International 18,913 Opt In 140,424 Impressions Each eNewsletter is delivered out to an opt-in base of state and local government executives. Original content and sponsor logos link back to Digital Communities microsite to capture traffic and leads. 2005 sponsors posted custom offerings with logo and link to partner page on the DC Microsite.

eNewsletter (cont’d): 

eNewsletter (cont’d) 2006 Program sponsors will receive: Shared sponsorship on two Digital Communities eNewsletter drops Logo inclusion on each Government Technology International and Mobile Government eNewsletter. Logos will link to the sponsors individual Digital Communities Microsite sponsor page

Events: 

Events 2005 Sponsors participated in a customized Roadshow series. Each sponsor participated in one event through event content development, speaker opportunities, panel participation, or a table-top display in the event hall. Leads from the events were shared between all sponsors. 269 Leads were generated from registration and attendance at the events Previous Event Speakers Thera Bradshaw – CIO City Of LA Anita Fernandez – Bureau of Sanitation, City of LA Leonard Scott – City of Corpus Christi Bethann Pepoli – Deputy CIO, Commonwealth of Massachusetts Jon Fullinwider – CIO County of Los Angeles Judge Robert Eckels – Director, Office of Homeland Security & Emergency Management, Harris County, Texas Cindy Reed – Deputy Director Service Delivery, Dept. of Information Resources, State of Texas Kevin Scruggs – Harris County, Texas Sherriff's Dept.

Events (cont’d): 

Events (cont’d) 2006 Program sponsors will receive: Participation in one event: 8 Sponsors per event (max) Attendance at both events 50 Attendees minimum per event guaranteed Leads from events given to sponsors Custom creation of Digital Communities content Government Speakers Qualified audience and decision makers

Past & Future Digital Communities Events: 

Past & Future Digital Communities Events Disaster Communications and Operations Management Solution Government ISeminar – November 14, 2006 Roadshow – January 11, 2007 – Los Angeles Solution Portfolio Event – January 23, 2007 – San Francisco, CA or Florida Link to the Archived Events in the Resource Center: http://www.govtech.net/digitalcommunities/resourcecenter.php Link to the Future Events on the DC Events page: http://www.govtech.net/digitalcommunities/events.php Video Mobility Solution Government I Seminar – September 2007 Roadshow – November 30, 2006 – Baltimore, MA Previous Program Events ISeminar – June 6, 2006 ISeminar – July 11, 2006 Roadshow – February 9, 2006 Roadshow – April 4, 2006 Roadshow – September 14, 2006 Planned Demand Generation Program Events Roadshow – February 2007 Roadshow – May 2007

Digital Communities Magazine(Formerly Mobile Government): 

Digital Communities Magazine (Formerly Mobile Government) 2006 sponsors will receive Two-page Custom Case Study Written and designed by Government Technology magazine Viewable PDF for client use Two-page State & Local Solution Profile (Client Supplied information) Designed to support sponsor’s ongoing product launch and sales efforts. Can be substituted with a 2 page Ad/ Corporate Profile. Quarterly publication featuring information on the benefits of mobile communications, workforce, technologies, products and services. Issues: September and December 2006, March and June 2007 2005 sponsors received over 2,890,000 impressions and 270,000 distributions during the Digital Communities program

Special Report - NEW : 

Special Report - NEW Digital Communities New to the 2006 program, this will be a signature piece of original analysis, editorial and research reporting on the growth and expansion of the government deployment of applications and services as they relate to the creation of a Digital Community. Editorial release 30 days prior to printing. PR campaign and distribution to media outlets. 2006 sponsors will receive (After 30 days from editorial release) Printed piece distributed with Government Technology Recognition as an underwriter of the piece PDF Additional reprints Bonus distribution Posted to Digital Communities microsite

Market Opportunity Report- NEW : 

Market Opportunity Report- NEW A custom report produced by Government Technology magazine covering market sizing and growth, adoption rates, and buying behavior as it relates to solution sales in state & local government. Editorial release 30 days prior to printing. 2006 sponsors will receive (After 30 days from editorial release) Distribution: Special Report section featured in Government Technology magazine; 85,000 distribution Sponsor receives 100 reprints PDF of content Logo inclusion or recognition as underwriter

I-Seminars: 

I-Seminars 2005 Sponsors participated in a customized Internet Seminar series. Internet seminars are one hour in length and include: Turnkey management Registration and promotion Online polling and results Government Technology moderator or speaker Government Speaker Sponsor recognition Previous Event Speakers Angela Smith – Deputy Director, Department of Permits & Inspections, Washington County, MD Leonard Scott – MIS Business Unit Manager, Municipal Information Systems, City of Corpus Christi 1437 Leads were generated from I-seminar registrations

I-Seminar (cont’d): 

I-Seminar (cont’d) I-seminars are not a standard offering in the new 2006 Digital Communities Demand Generation program, but can be purchased for an additional $6,000 each per current sponsor and must have three sponsors total in order to be delivered. Sponsors will receive Sponsor participation in I-Seminar: Shared between 3 sponsors 50 Attendees minimum per event guaranteed Custom creation of Digital Communities content Government Speakers Government Technology moderator Survey questions on registration page to be answered by registrants Polling questions during I-seminar All data and leads gather from event shared with participating sponsors. Post I-Seminar survey questions for attendees

Government Technology’s Additional commitment to the programYear to Date 2006: 

Government Technology’s Additional commitment to the program Year to Date 2006 Promotion through House Ads in multiple publications Texas Technology Public CIO Government Technology Distribution of Digital Communities 16 page Custom Publication @ GTC Events Dedicated Digital Community Editor and Program Manager Digital Communities Microsite promotion on every page of govtech.net Speaker assistance for partner events Washington, DC New York City, New York

Digital CommunitiesDistribution and LeadsYear to Date – September 7, 2006: 

Digital Communities Distribution and Leads Year to Date – September 7, 2006 Microsite – Unique Visitors 166,883 eNewsletters – Opt-In Subscribers 46,810 Event Attendees 269 I-Seminars Attendees/ 708 Leads from Resource Center 1,929 Custom Publication distribution 85,225 Mobile Government distribution 270,000 Texas Technology House Ad (Winter 2006 Issue) 25,000 Public CIO House Ad (February & April 2006) 50,000 Government Technology House Ads 935,000 ( Monthly Oct ’05 – August ’06) ___________ Total = 1,581,824

Digital CommunitiesDemand Generation Program Sponsorship Packages: 

Digital Communities Demand Generation Program Sponsorship Packages

Premier Sponsor: 

Premier Sponsor Digital Communities magazine Published Rate (1) 2-page case study $26,850 (1) 2-page State and Local Solution Profile $14,550 Mobile Gov eNewsletter Logos / 12 issues $0 Government Technology International eNewsletter Logos / 12 issues $7,720 Digital Communities eNewsletter Two drops / Shared sponsor $11,550 (Two sponsors per newsletter) Microsite 12 months online $57,696

Premier Sponsor (cont’d): 

Premier Sponsor (cont’d) Special Report – Digital Communities Published Rate 16 pages (estimated) $5,000 Market Opportunity Report 8 Pages (estimated) $5,334 Face to Face Events 1 Event $3,734 Total Program Value $132,434 Total Investment $65,000 Add $6,000 per sponsor for I-Seminar. I-Seminar to be shared with 3 sponsors ($18,000 total).

Partner Sponsor: 

Partner Sponsor Digital Communities magazine Published Rate (1) 2-page case study $26,850 Mobile Gov E-Newsletter Logos / 12 issues $0 Government Technology International eNewsletter Logos / 12 issues $7,720 Digital Communities eNewsletter One drop/Shared Sponsor $5,775 (Two Sponsors per newsletter)

Partner Sponsor (cont’d): 

Partner Sponsor (cont’d) Microsite Published Rate 12 months online $36,000 Logo inclusion plus custom sponsor page w/ corporate profile on site Special Report – Digital Communities 16 Page (Estimated) $5,000 Total Program Value $81,345 Total Investment $35,000

Next Steps: 

Next Steps Answer questions Get commitment and support in the next 30 days Start deployment by September 2006 For more information contact: Shelley Ballard sballard@govtech.net (916) 932-1429

Slide41: 

Thank You Accela, Cisco Systems, Intel, Pacstar, Panasonic, and Simdesk are also participation Solution Sponsors