logging in or signing up PERCEPTION SovanRout Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 347 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 16, 2011 This Presentation is Public Favorites: 0 Presentation Description Organisational behaviour Comments Posting comment... Premium member Presentation Transcript PERCEPTION: PERCEPTIONDefination: Defination Perception refers to the interpretation of sensory information in the light of knowledge and past experience.The process… : The process… Sensory Input Selective Attention Perceptual Organization Interpretation Behavioural Response: Attention is the term given to the perceptual processes that select certain inputs for inclusion in our conscious experience or awareness at any given time. Sensory inputs at the focus of our attention have form and meaning. Perception is selective in nature and we always perceive a figure against a background.Laws of perceptual organization : Laws of perceptual organization Proximity Similarity Closure Law of good figureErrors in perception: Errors in perception Illusion HallucinationFACTORS AFFECTING PERCEPTION : FACTORS AFFECTING PERCEPTION SITUATIONAL FACTORS PHYSICAL SETTING SOCIAL SETTING CHARACTERISTICS OF THE INDIVIDUAL NEED AND MOTIVE EXPERIENCE VALUES PERSONALITY CHARACTERISTICS OF THE PERCEIVED OBJECT NATURE SIZE APPEARANCE NOVELTY & FAMILIARITY LOCATIONTHEORY OF ATTRIBUTION : THEORY OF ATTRIBUTION This theory suggests that we observe behaviour and then attribute causes to it;we attempt to explain why people behave as they do. The process of attribution is based on perceptions of reality and these perceptions vary widely among individuals.PowerPoint Presentation: Self serving bias-The theory of attribution says, we tend to attribute success to personal effort and failure to external causes.Stereotyping : Stereotyping The tendency to ascribe positive or negative characteristics to others on the basis of general categorization and perceived similarities. Common stereotypes may be based on nationality, occupation, physical attributes, education, social status, politics, gender, etc. .PowerPoint Presentation: The ‘halo’ effect: The process whereby a person’s perception is formed on the basis of a single favorable trait or impression. The horn’s effect: Judgements made about a person are formed from the perception of negative characteristics.PROCESS OF INTERPRETATION: PROCESS OF INTERPRETATION PERCEPTUAL SET ATTRIBUTION STEREOTYPING HALO EFFECT HORN’S EFFECTImplication for Managers: Implication for Managers Communication Judgement of other people Recruitment & selection Discrimination Impression Management Corporate imagePossible sources of judgement errors : Possible sources of judgement errors False decoding of non verbal behaviour Inaccurate attribution Using stereotypes uncritically Using irrelevant information Seeing only what we expect to seePERCEPTION AND ORGANIZATIONAL BEHAVIOUR: PERCEPTION AND ORGANIZATIONAL BEHAVIOUR Recognition of difference between the perceptual world and the real world is vital to the study of OB . Specific application in interviews, performance appraisals.MANAGING THE PERCEPTUAL PROCESS: MANAGING THE PERCEPTUAL PROCESS Have a high level of self awareness Seeks information from various sources to confirm or reject personal impressions of a decision situation Be empathetic toward others Influence the perception of others when they are drawing incorrect or incomplete impressions of events in the work settingContd…: Contd… Avoid common perceptual distortions that bias our views of people and situations Avoid inappropriate attribution Know yourselfSOCIAL PERCEPTION: SOCIAL PERCEPTION SOCIAL PERCEPTION IS THE PROCESS OF COMBINING, INTEGRATING AND INTERPRETING INFORMATION ABOUT OTHERS TO GAIN AN ACCURATE UNDERSTANDING OF THEM.PowerPoint Presentation: I want you to cut the salary of all by 10% but….. It should look like a reward ! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.