logging in or signing up MIN Attachment B Sophia Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 28, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript 2004 Division II National Championships Festival : 2004 Division II National Championships Festival Market Research ReportSlide2: Fan Survey Demographic Information Fan Preference and Purchase Information Fan Awareness of Advertising Opening Ceremonies Demographic Information Fan satisfaction with Opening Ceremonies Outline Readers Note Throughout the report, ‘NR’ refers to the percentage of survey respondents that did not respond to a given question. 318 Fan Surveys were collected. 205 Opening Ceremonies surveys were collected. Data collection assistance was provided by research interns from Webster University (St. Louis), as well as sports business graduate students from the DeVos School of Sport Business at the University of Central Florida. Fan Survey : Fan Survey Demographic InformationSlide6: Florida 21.8% Pennsylvania 10.4% New York 7.9% Michigan 6.9% California 5.6% Minnesota 5% Kentucky, Ohio, Alabama, Oklahoma, Texas, Georgia and Maryland 17.3% Given the location of the event, it is not surprising to see more Floridians in attendance than residents of other states. The fact that the number of Pennsylvanians outnumbered the Floridians at the Opening Ceremony may be due to two factors: An over sampling of student-athletes from Pennsylvania. Floridians were not as apt to attend the Opening Ceremonies because the trip to Universal Studios held less of a ‘novelty effect’ for them, given their proximity to the venue. Fan Survey: Point of Origin Fan Survey : Fan Survey Fan Preference and Purchase InformationSlide8: Number of Championships Previously Attended Average 2.09 events (including the 2004 event). Median 1 events (including the 2004 event). Slide10: Why did you attend this event? (numbers represent aggregated percentages) Category Percentage Family/Friend of athlete 49.0% Fan of one or more sports 23.9% Student-athlete participating on NCAA team 21.5% Other 13.5% Alumnus or student from competing school 7.2% Employee at competing school 6.3% NR 1.9% Student, employer or alumni of host institution 1.6% Slide11: Fan Experience (numbers represent aggregated percentages) The NCAA Fan Guide had the most positive influence upon fan experience. Though still for these categories there was a large degree of unawareness compared to the Division I Championships analyzed thus far this year. There was a large degree of unawareness for these categories compared to Division I Championships analyzed this year (in most cases the NCAA Info Zone and Beyond the Game are held at the championship venue which makes them easier to access). Comments Fan Survey : Fan Survey Fan Awareness of Marketing Slide13: Fan Awareness of Event Promotion Comments Fans were most likely to learn of the National Championships Festival through: Championships Web site Billboard Category Percentage NR 56.9% Championships Web site 15.1% Billboard 12.2% Division II National Championships Posters/Flyers 11.3% None of the above 8.2% TV ad 6.0% Fan Guide 6.0% Newspaper ad 5.4% Local newspaper 3.8% Radio ad 2.8% Local TV/media 1.8% Local radio 1.2% Radio contest 0.6% Papa John’s boxtoppers 0.6% Videoboard announcement at basketball 0.0% Sporting Geography program 0.0% Slide14: Do you live within 50 miles of Orlando, Florida? Yes 19.8% No 73.0% NR 7.2% Slide15: What prompted your decision to attend the Division II National Championships Festival? NR 65.4% None of the above 12.9% Other 10.3% Championships Web site 3.1% Billboard 2.5% Division II National Championships posters/flyers 2.5% TV ad 2.2% Fan guide 1.6% Radio ad 0.9% Newspaper ad 0.9% Local newspaper 0.9% Sporting Geography program 0.9% Videoboard announcement at basketball 0.6% Local TV/media 0.6% Local radio 0.6% Radio contest 0.0% Papa John’s boxtoppers 0.0% Comment Those that responded ‘other’ largely said that their attendance was prompted by their friend/family member participating in the festival.Opening Ceremonies Survey : Opening Ceremonies Survey Demographic InformationSlide17: Average age: 31.4 years old Median age: 23 years old Slide18: Which category best describes you? Student-athlete 53.2% NCAA Staff, SAC representative or 5.4% sport committee member Friend/family member provided a ticket 30.7% Coach or other part of the team 10.7% Opening Ceremonies Survey : Opening Ceremonies Survey Fan Satisfaction with Opening CeremoniesSlide20: Satisfaction level with the following Opening Ceremonies elements: How would you rate the Opening Ceremonies?: How would you rate the Opening Ceremonies? Comments Dot Richardson’s presentation was the audiences’ favorite portion of the Opening Ceremonies. The video presentation and Bonnie Bernstein also received high approval scores. The biggest issue with the concert (especially among older event attendees) was the volume of the music being too loud.Looking ahead: Looking ahead Regarding the last question on the Opening Ceremony survey regarding future NCAA Championships/Festivals: 71.2% of respondents wanted to attend a similar OC event. 9.3% wanted a less formal gathering of student-athletes, coaches, friends and fans. 5.4% wanted fewer scheduled activities to allow for more free time. 14.1% did not respond to this question. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
MIN Attachment B Sophia Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 28, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript 2004 Division II National Championships Festival : 2004 Division II National Championships Festival Market Research ReportSlide2: Fan Survey Demographic Information Fan Preference and Purchase Information Fan Awareness of Advertising Opening Ceremonies Demographic Information Fan satisfaction with Opening Ceremonies Outline Readers Note Throughout the report, ‘NR’ refers to the percentage of survey respondents that did not respond to a given question. 318 Fan Surveys were collected. 205 Opening Ceremonies surveys were collected. Data collection assistance was provided by research interns from Webster University (St. Louis), as well as sports business graduate students from the DeVos School of Sport Business at the University of Central Florida. Fan Survey : Fan Survey Demographic InformationSlide6: Florida 21.8% Pennsylvania 10.4% New York 7.9% Michigan 6.9% California 5.6% Minnesota 5% Kentucky, Ohio, Alabama, Oklahoma, Texas, Georgia and Maryland 17.3% Given the location of the event, it is not surprising to see more Floridians in attendance than residents of other states. The fact that the number of Pennsylvanians outnumbered the Floridians at the Opening Ceremony may be due to two factors: An over sampling of student-athletes from Pennsylvania. Floridians were not as apt to attend the Opening Ceremonies because the trip to Universal Studios held less of a ‘novelty effect’ for them, given their proximity to the venue. Fan Survey: Point of Origin Fan Survey : Fan Survey Fan Preference and Purchase InformationSlide8: Number of Championships Previously Attended Average 2.09 events (including the 2004 event). Median 1 events (including the 2004 event). Slide10: Why did you attend this event? (numbers represent aggregated percentages) Category Percentage Family/Friend of athlete 49.0% Fan of one or more sports 23.9% Student-athlete participating on NCAA team 21.5% Other 13.5% Alumnus or student from competing school 7.2% Employee at competing school 6.3% NR 1.9% Student, employer or alumni of host institution 1.6% Slide11: Fan Experience (numbers represent aggregated percentages) The NCAA Fan Guide had the most positive influence upon fan experience. Though still for these categories there was a large degree of unawareness compared to the Division I Championships analyzed thus far this year. There was a large degree of unawareness for these categories compared to Division I Championships analyzed this year (in most cases the NCAA Info Zone and Beyond the Game are held at the championship venue which makes them easier to access). Comments Fan Survey : Fan Survey Fan Awareness of Marketing Slide13: Fan Awareness of Event Promotion Comments Fans were most likely to learn of the National Championships Festival through: Championships Web site Billboard Category Percentage NR 56.9% Championships Web site 15.1% Billboard 12.2% Division II National Championships Posters/Flyers 11.3% None of the above 8.2% TV ad 6.0% Fan Guide 6.0% Newspaper ad 5.4% Local newspaper 3.8% Radio ad 2.8% Local TV/media 1.8% Local radio 1.2% Radio contest 0.6% Papa John’s boxtoppers 0.6% Videoboard announcement at basketball 0.0% Sporting Geography program 0.0% Slide14: Do you live within 50 miles of Orlando, Florida? Yes 19.8% No 73.0% NR 7.2% Slide15: What prompted your decision to attend the Division II National Championships Festival? NR 65.4% None of the above 12.9% Other 10.3% Championships Web site 3.1% Billboard 2.5% Division II National Championships posters/flyers 2.5% TV ad 2.2% Fan guide 1.6% Radio ad 0.9% Newspaper ad 0.9% Local newspaper 0.9% Sporting Geography program 0.9% Videoboard announcement at basketball 0.6% Local TV/media 0.6% Local radio 0.6% Radio contest 0.0% Papa John’s boxtoppers 0.0% Comment Those that responded ‘other’ largely said that their attendance was prompted by their friend/family member participating in the festival.Opening Ceremonies Survey : Opening Ceremonies Survey Demographic InformationSlide17: Average age: 31.4 years old Median age: 23 years old Slide18: Which category best describes you? Student-athlete 53.2% NCAA Staff, SAC representative or 5.4% sport committee member Friend/family member provided a ticket 30.7% Coach or other part of the team 10.7% Opening Ceremonies Survey : Opening Ceremonies Survey Fan Satisfaction with Opening CeremoniesSlide20: Satisfaction level with the following Opening Ceremonies elements: How would you rate the Opening Ceremonies?: How would you rate the Opening Ceremonies? Comments Dot Richardson’s presentation was the audiences’ favorite portion of the Opening Ceremonies. The video presentation and Bonnie Bernstein also received high approval scores. The biggest issue with the concert (especially among older event attendees) was the volume of the music being too loud.Looking ahead: Looking ahead Regarding the last question on the Opening Ceremony survey regarding future NCAA Championships/Festivals: 71.2% of respondents wanted to attend a similar OC event. 9.3% wanted a less formal gathering of student-athletes, coaches, friends and fans. 5.4% wanted fewer scheduled activities to allow for more free time. 14.1% did not respond to this question.