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Premium member Presentation Transcript Cell Phone Market Study: Cell Phone Market Study By Olin Students: Sean Calvo, Helen Lewis-Rzeszutek, Kerin O’Toole, Tiana Veldwisch, Meena VembusubramanianDescription of Group Interviewed: Description of Group Interviewed Family, friends, Olin students Olin students are a particularly tech-savvy group Olin Students have laptops, use cell phones less for text messaging or games Many young people – see “Generation Gap” Important Trends: Important Trends Keys too close and too small Generational split – younger people use text more and are more comfortable with interface Not many people download games People mostly play “simple” two-button gamesQuestions to Deal With: Questions to Deal With Right-handed vs. Left-handed? Product geared toward people who use phone with 1 hand or 2 Marketing toward certain generation? Right-handed and Left-handed Users: Right-handed and Left-handed Users Zietoo will need to be configurable for both right-handed and left-handed users: Left Right Also note: Not all lefties type text with left hand, not all righties with right.Videos of users: slow, one-handed, lefty, flip phone: Videos of users: slow, one-handed, lefty, flip phone Would the interface be dominant-hand-specific? In what ways would holding the phone on the opposite side interfere with the “zones”?Entering Text with One Hand or Two: Entering Text with One Hand or Two Some cell phone users hold the phone and enter text with the same hand, others hold the phone with one hand and enter text with the other. One hand Two hands How would Zietoo’s back-panel interface work with those two groups? Videos of users: average, two-handed, flip phone: Videos of users: average, two-handed, flip phone If using two hands, one as balance for the phone, which hand would trigger the “zones” on the back-panel? Would they be accidentally pressed when using the other hand to balance?Videos of users: fast, small hands, one-handed, flip phone: Videos of users: fast, small hands, one-handed, flip phone Typing quickly with only one hand makes it harder to balance the phone, especially when pushing one button multiple times.The Generation Gap: The Generation Gap Older people have a harder time with the small keys (bigger fingers, less experience with buttons, arthritis) Zietoo could appeal specifically to their difficulty with typing text Market towards the hip older people who are trying to stay with the technology, but have trouble with the buttons User #1: User #1 Cindy, age 58, users text messaging to keep in touch with her daughters. She has stiff finger joints and large fingers. This makes it very difficult and slow for her to type with the small buttons. Average text message length: 6 words Time to type that message: 3-4 minutesThe Generation Gap: The Generation Gap Younger people have small, nimble fingers They have spent lots of time using devices with buttons: Remote controls Instant messaging and typing Video games User #2: User #2 Average text message length: 2-20 words Time to type that message: 30 words/minute Jeanne, age 17, texts 180 to 200 messages each month during class when she can’t talk with her friends. She is comfortable with interface because she uses it so much.Our humble marketing advice: Our humble marketing advice It’s advised to not market an average product to an average customer Can’t target both young and old with same marketing Might be good to make different versions of the product geared to young and old Older might want simple easy product, which younger might be eager for more featuresPros and Cons of Texting: Pros and Cons of Texting Pros: Can be used in situations when can’t call Spotty service (i.e. subway) Quiet (i.e. class) No time spent on phone, don’t need immediate response Cons: Not professional Most U.S. cell phone plans, no real cost advantage Frustration / time of typing in messageGaming: Gaming Majority of respondents play included-with-phone “simple” games: Tetris, Pong Some sports games: Baseball, Golf A few keys sufficient for Tetris Advanced interface could make games more exciting Easier if keys were bigger, further apart Videos of users: Gaming: Videos of users: GamingVideos of users: slow, two-handed, large fingers: Videos of users: slow, two-handed, large fingers This phone has the layout where one large horizontal button triggers the equivalent of three keys (i.e. 1, 2 and 3). Slide19: Videos of users: fast, two-handed, small keys, camera phone This phone is a camera phone. How would Zietoo’s back-panel work in conjunction with the camera hardware?Videos of users: slow, two-handed, flip phone: Videos of users: slow, two-handed, flip phone Scrolling through interface using one-directional motion by a thumb is slow and cumbersome. Would Zietoo help with menu-navigation as well?Videos of users: small hands, crazy T9 function: Videos of users: small hands, crazy T9 function This phone’s strange version of T9 guesses letter combinations after each keystroke, rather than whole words, making for very slow typing. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Beth PresentationFINAL Soffia Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 97 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 04, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Cell Phone Market Study: Cell Phone Market Study By Olin Students: Sean Calvo, Helen Lewis-Rzeszutek, Kerin O’Toole, Tiana Veldwisch, Meena VembusubramanianDescription of Group Interviewed: Description of Group Interviewed Family, friends, Olin students Olin students are a particularly tech-savvy group Olin Students have laptops, use cell phones less for text messaging or games Many young people – see “Generation Gap” Important Trends: Important Trends Keys too close and too small Generational split – younger people use text more and are more comfortable with interface Not many people download games People mostly play “simple” two-button gamesQuestions to Deal With: Questions to Deal With Right-handed vs. Left-handed? Product geared toward people who use phone with 1 hand or 2 Marketing toward certain generation? Right-handed and Left-handed Users: Right-handed and Left-handed Users Zietoo will need to be configurable for both right-handed and left-handed users: Left Right Also note: Not all lefties type text with left hand, not all righties with right.Videos of users: slow, one-handed, lefty, flip phone: Videos of users: slow, one-handed, lefty, flip phone Would the interface be dominant-hand-specific? In what ways would holding the phone on the opposite side interfere with the “zones”?Entering Text with One Hand or Two: Entering Text with One Hand or Two Some cell phone users hold the phone and enter text with the same hand, others hold the phone with one hand and enter text with the other. One hand Two hands How would Zietoo’s back-panel interface work with those two groups? Videos of users: average, two-handed, flip phone: Videos of users: average, two-handed, flip phone If using two hands, one as balance for the phone, which hand would trigger the “zones” on the back-panel? Would they be accidentally pressed when using the other hand to balance?Videos of users: fast, small hands, one-handed, flip phone: Videos of users: fast, small hands, one-handed, flip phone Typing quickly with only one hand makes it harder to balance the phone, especially when pushing one button multiple times.The Generation Gap: The Generation Gap Older people have a harder time with the small keys (bigger fingers, less experience with buttons, arthritis) Zietoo could appeal specifically to their difficulty with typing text Market towards the hip older people who are trying to stay with the technology, but have trouble with the buttons User #1: User #1 Cindy, age 58, users text messaging to keep in touch with her daughters. She has stiff finger joints and large fingers. This makes it very difficult and slow for her to type with the small buttons. Average text message length: 6 words Time to type that message: 3-4 minutesThe Generation Gap: The Generation Gap Younger people have small, nimble fingers They have spent lots of time using devices with buttons: Remote controls Instant messaging and typing Video games User #2: User #2 Average text message length: 2-20 words Time to type that message: 30 words/minute Jeanne, age 17, texts 180 to 200 messages each month during class when she can’t talk with her friends. She is comfortable with interface because she uses it so much.Our humble marketing advice: Our humble marketing advice It’s advised to not market an average product to an average customer Can’t target both young and old with same marketing Might be good to make different versions of the product geared to young and old Older might want simple easy product, which younger might be eager for more featuresPros and Cons of Texting: Pros and Cons of Texting Pros: Can be used in situations when can’t call Spotty service (i.e. subway) Quiet (i.e. class) No time spent on phone, don’t need immediate response Cons: Not professional Most U.S. cell phone plans, no real cost advantage Frustration / time of typing in messageGaming: Gaming Majority of respondents play included-with-phone “simple” games: Tetris, Pong Some sports games: Baseball, Golf A few keys sufficient for Tetris Advanced interface could make games more exciting Easier if keys were bigger, further apart Videos of users: Gaming: Videos of users: GamingVideos of users: slow, two-handed, large fingers: Videos of users: slow, two-handed, large fingers This phone has the layout where one large horizontal button triggers the equivalent of three keys (i.e. 1, 2 and 3). Slide19: Videos of users: fast, two-handed, small keys, camera phone This phone is a camera phone. How would Zietoo’s back-panel work in conjunction with the camera hardware?Videos of users: slow, two-handed, flip phone: Videos of users: slow, two-handed, flip phone Scrolling through interface using one-directional motion by a thumb is slow and cumbersome. Would Zietoo help with menu-navigation as well?Videos of users: small hands, crazy T9 function: Videos of users: small hands, crazy T9 function This phone’s strange version of T9 guesses letter combinations after each keystroke, rather than whole words, making for very slow typing.