mediapack2008

THE IRISH NEWSThe Irish News delivers for you the customer.The following pages outline our strength in the local newspaper market, delivering an audience that is young, educated and have an interest and money to spend on your product or use your service.The Irish News is successful for its advertisers and the audience we deliver is a much sought after readership whose profile matches the local community profile in age, socio-economic status, gender and geography.The Irish News is recognised for its remarkable success in retaining circulation and readership over many years whilst our competitors have suffered major declines.Your advertising campaign can benefit from intelligent targeting of potential customers by using our various platforms, editorial features and a trained customer focused sales team. : 

THE IRISH NEWS The Irish News delivers for you the customer. The following pages outline our strength in the local newspaper market, delivering an audience that is young, educated and have an interest and money to spend on your product or use your service. The Irish News is successful for its advertisers and the audience we deliver is a much sought after readership whose profile matches the local community profile in age, socio-economic status, gender and geography. The Irish News is recognised for its remarkable success in retaining circulation and readership over many years whilst our competitors have suffered major declines. Your advertising campaign can benefit from intelligent targeting of potential customers by using our various platforms, editorial features and a trained customer focused sales team. 

Strengths of Local Newspapers: 

Strengths of Local Newspapers In 2006 the Newspaper Society commissioned a groundbreaking research project. This included over 5,000 interviews and a series of in-depth focus groups held across the UK. The aim of the research was to find out about media habits and how people respond to advertising. The results were clear – Fact: People actually seek out advertising in local papers

Strengths of local Newspapers: 

Strengths of local Newspapers When asked ‘which items in your local newspaper do you tend to read’, 70% of respondents stated advertising 57% of respondents agreed/strongly agreed that local newspapers ‘help me feel part of the community’ 57% of respondents agreed/strongly agreed that local newspapers ‘help me get the best out of where I live’ 55% of respondents agreed/strongly agreed that local newspapers are ‘more accurate and reliable than other media’

Q: Which type of media do you think best represents your local area?: 

Q: Which type of media do you think best represents your local area?

Q: Agree/strongly agree: The advertising in the following media is relevant and useful: 

Q: Agree/strongly agree: The advertising in the following media is relevant and useful

Q: Agree/strongly agree: I notice the adverts in the following media: 

Q: Agree/strongly agree: I notice the adverts in the following media

Irish News Circulation 48,613ABC Latest Release Jan-Jun 2007Ten year circulation trend comparisons: 

Irish News Circulation 48,613 ABC Latest Release Jan-Jun 2007 Ten year circulation trend comparisons

Circulation48,613ABC Latest Release Jan-Jun 2007: 

Circulation 48,613 ABC Latest Release Jan-Jun 2007 Ten Year Trend

Irish News ReadershipReadership –TGI 2007: 

Irish News Readership Readership –TGI 2007 173,000

Ten Year Readership TrendSource:NI TGI 1997/2007: 

Ten Year Readership Trend Source:NI TGI 1997/2007

Ten Year Readership Trend1997 - 2007: 

Ten Year Readership Trend 1997 - 2007

Irish News Readership Reach: 

Irish News Readership Reach

Readership Profile: 

Readership Profile

Year on Year Readership Increase in the 18-44 age group: 

Year on Year Readership Increase in the 18-44 age group +5%

Age Group Profile: 

Age Group Profile

Religious Profile (000’s): 

Religious Profile (000’s)

Socio-economic Group ABC1Five Year Trend 2002-2007: 

Socio-economic Group ABC1 Five Year Trend 2002-2007 UTV –view three hours a day or more

Geographical Profile: 

Geographical Profile

Reach the Readers the Others don’t!: 

Reach the Readers the Others don’t! 141,000 Irish News readers DO NOT read The Belfast Telegraph 162,000 Irish News readers DO NOT read The News Letter 124,000 Irish News readers DO NOT read The Mirror 137,000 Irish News readers DO NOT read the Belfast Telegraph or Newsletter

Reach the people that can influence others…: 

Reach the people that can influence others… Irish News readers are 26% more likely than the general NI population to believe they are very likely to convince others about purchases of food for the home. 6,000 Irish News readers believe that they are very likely to convince others on home furnishings and furniture purchases 10% of adults in NI who believe they are very likely to convince others of financial services purchases read The Irish News 8,000 Irish News readers believe they are very likely to convince others about mobile phone choices

Our readers actively seek out advertising: 

Our readers actively seek out advertising Irish News readers are 50% more likely than the general NI population to agree, ‘If I’m looking for bargains in the shops, I always look first in my local paper’. Irish News readers are 17% more likely than the general NI population to disagree with the statement, ‘I rarely notice the adverts in newspapers and magazines’.

What our readers actually say…: 

What our readers actually say… ‘I believe since the paper was resized and re launched a couple of years ago the Irish News has become by far the best daily in NI’ Male, under 35 ‘I find The Irish News the most innovative, lively and well written of all local papers in NI’ Male, over 35

The importance of local media cannot be ignored…: 

The importance of local media cannot be ignored… ‘People are 49% more likely to trust advertising in local media than the nearest everyday medium (commercial television)’ ‘Local media advertising made people 123% more interested in spending in the brands category compared to people who hadn’t seen the advertising’ The Wanted ads, Local Media Research The Newspaper Society

The Irish News leading the way…: 

The Irish News leading the way… CIPR Newspaper of the Year 2007 CIPR Newspaper of the Year six out of the past eight years Production Journal Regional Newspaper of the Year Newspaper Society Promotional Campaign of the Year Newspaper Society UK Regional Press Photographer of the Year – Mal Mc Cann CIPR Business Journalist of the Year (Print) – Gary McDonald CIPR Best Supplement – Weekend (Two years in a row) CIPR Journalist of the Year – Bimpe Fatogun CIPR Best Newcomer – AP Maginnis

Platforms –Targeting Your Audience: 

Platforms – Targeting Your Audience The Irish News weekly sections reach certain target groups and keep them updated, informed and entertained. Monday – Business, Sport Tuesday – WomenTalk, Business, Sport Wednesday – Motors, Business, Sport Thursday –Recruitment, Business, Sport, Property Friday –Scene, Business, Sport Saturday – Weekend, Business, Sport

Reach your audience through magazines: 

Reach your audience through magazines Reach your target audience at specific times and maximise your sales by availing of our range of magazines and glossy supplements.

IrishNews.com: 

IrishNews.com Irishnews.com: Key Facts Launched in October 1995 Irishnews.com has 130,000 unique users per month In September 2007 alone, Irishnews.com recorded 2 million page impressions (Source:internal stats server) The site includes up to date breaking news, sport, business and entertainment stories

Copy and Contacts: 

Copy and Contacts Valerie Gourley Advertising Manager Tel: 028 9032 2226 E mail: v.gourley@irishnews.com Sean Higgins Deputy Advertising Manager Tel: 028 9032 2226 E mail: s.higgins@irishnews.com Copy via: Adfast, our preferred method, or by e mail to brian.kearney@irishnews.com Fax 028 9033 7481