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“Design is thinking made visual”:

Saul Bass “Design is thinking made visual” Pauline Murray-Parahi If...

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words words w Words words words words Word words words words words Words Words words words words WORDS WORDS words ords words words words words words words WORDS WORDS Words words words words Words Words words words words WORDS WORDS Words words words words Words words words words words Words words words words Words words words words words Words words words w Words words words words Words words words words words ords words words words words words words WORDS WORDS words Words words words words Pauline Murray-Parahi And if a... = Words words words words words words words words Words words words words Words words Words words words words words Words words words words Words words words words

...does good design increase acuity? :

...or simply say more with less (words)...?  PP ...does good design increase acuity? Pauline Murray-Parahi Then...

Good designs get all the ticks...:

Pauline Murray-Parahi Good designs get all the ticks...

Good designers:

Pauline Murray-Parahi Good designers Understand... “Design transforms vagueness into definiteness by continual differentiation” Holder Van Den Boom Know... Or.... From this... To this...

Society consists of... :

Pauline Murray-Parahi Society consists of...

Components  Overlap = Interaction...:

Pauline Murray-Parahi Components  Overlap = Interaction ... behaviour continuous learning design

Core interactions are values:

Pauline Murray-Parahi Core interactions are values behaviour continuous learning values design Adapted from source

Design is about communicating at the interface:

Pauline Murray-Parahi Design is about communicating at the interface beauty tribes ecology Syntax

Good designers:

Pauline Murray-Parahi Good designers Are problem solvers ...

And think outside the square...:

Pauline Murray-Parahi And think outside the square...

Grab Attention... :

Pauline Murray-Parahi Grab Attention...

Entertain :

Pauline Murray-Parahi Entertain

Captivate :

Pauline Murray-Parahi Captivate

Good designers:

Pauline Murray-Parahi Good designers ...increase acuity & say more with less ... because all the hard work has been rendered invisible ...

References :

Burdek, Berhard, 2005 Design: History, theory and practice of product design , Berlin: Birkhausser-Publishers for Architecture. Van Den Boom, Holder 1994 in Burdek 2005 Design: History, theory and practice of product design, Berlin: Birkhausser-Publishers for Architecture, p 13. Strandman, Pia, (Ed) 1998 No Guru, No Method? Discussion on Art and Design Research, Helsinki: Research Institute University of Art and Design Helsinki UIAH pp 97-98 Primary Photographic Sources: 1. Google images URL Last accessed 17/08/09, http://www.google.com.au Key words: Design; designers; wastepaper basket; cutting room floor; sketches; hypnosis; Straight jacket; Britney Spears; Little Britain; Bernhard Burdek; people; things; ideas; correct; error; ticks; Ca mpbell soup; Andy Warhol {slides 2, 4-6, 8, 11-15] 2. Saul Bass http://www.notcoming.com/saulbass/caps_spartacus.php [slides 5, 10, 15] 3. Berhard Burdek, URL Last accessed 17/08/09, http:/www.esdi.uerj.br [slide 15] 3. Toastmasters International, URL Last accessed 17/08/09, http://www.toastmasters.org/MainMenuCategories/WhyJoin/SuccessStories/Youlllovetheapplause.aspx [slide 13] Pauline Murray-Parahi References

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