Social Media Strategy - Checklist for Success Webinar

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Category: Education
     
 

Presentation Description

http://bit.ly/social-strategy-webinar | University of San Francisco's internet marketing instructor Madeline Berges, presents how to successfully plan and navigate social networks, and leverage the best practices for your brand in this hour webinar.

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Presentation Transcript

Slide1:

Social Media Strategy: A Checklist for Success

Social Media Strategy: A Checklist for Success Madeline Berges USF Online Program Instructor :

Social Media Strategy: A Checklist for Success Madeline Berges USF Online Program Instructor

Social Media Strategy:

Social Media Strategy Part of an organization’s overall marketing mix Multi-directional conversation Designed to engage the customer in a collaborative conversation You have to deal with the bad AND the good In crisis, there is opportunity to shine Social Media Strategy: A Checklist for Success

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4 Social Media Strategy: A Checklist for Success

How You Do This::

Increase brand awareness and buzz Communicate more effectively with your customers about your brand and your brands products Learn more about what your customers think of your company Educate your customers about your company and industry overall Resolve customer service issues through social channels Gain followers and fans Social Media Strategy: A Checklist for Success How You D o T his:

What is Currently Being Said About Your Brand?:

Find a tool: Hootsuite TweetReach Klout Social Mention Twazzup Addictomatic HowSociable TweetDeck What is C urrently B eing S aid A bout Y our B rand? Social Media Strategy: A Checklist for Success

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C reate and Monitor C ontent Establish a company voice Create levels of permissions Steps to Take to C reate the Appropriate C ontent Conceptualize ideas Create content Edit content for accuracy and tone Get approvals of content for publication Monitor your engagement Promote across multiple channels Respond to user feedback Social Media Strategy: A Checklist for Success

Spontaneous UGC….#ALSIceBucketChallenge:

Spontaneous UGC….# ALSIceBucketChallenge Social Media Strategy: A Checklist for Success

Establish/Develop Internal Processes:

Post content on each approved platform daily Review content/chatter on each platform all day every day Ensure appropriate reviewers know who is responsible for responding to user posts Establish a troubleshooting strategy for worst-case scenarios Establish/Develop Internal Processes Social Media Strategy: A Checklist for Success

Establish Company Policies:

Social media employee policy Social media guidelines C onsumer f acing Rules of engagement Procedures & escalation protocols Crisis management Establish Company Policies Social Media Strategy: A Checklist for Success

Decide Where to Focus Your Social Media Efforts:

Industry: Facebook, Twitter and LinkedIn Brand: Facebook and Twitter Competitor: Monitor your competitor(s) Social Media Strategy: A Checklist for Success Decide Where to Focus Your Social Media Efforts

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Develop a Team Marketing Customer Service Establish Frequency of Posting C ontent Create deadlines to keep content timely Have content properly reviewed Have monthly meetings to review what’s upcoming Make necessary changes Social Media Strategy: A Checklist for Success

Your Checklist for Success:

Set launch date Conduct soft launch (no announcements) Include your social icons on relevant communications Always have 30 days of content Ensure you have all creative assets generate a uniform look and feel across platforms Your Checklist for Success Social Media Strategy: A Checklist for Success

Constantly Monitor and Work to Maintain Your Strategy:

Stay on-message and true to your pre-established goals Monitor to see if resources in place are able to manage and execute the goals Determine if you are in the proper/appropriate platforms Assess if you are able to keep up with posts and feedback Evaluate if the initial posting frequency established is appropriate and sustainable Constantly Monitor and Work to Maintain Your Strategy Social Media Strategy: A Checklist for Success

Final Thoughts:

Always Be Interesting Always Be Relevant Always Be Timely Final Thoughts Social Media Strategy: A Checklist for Success

Slide16:

To see the full Webinar Replay & Transcript http ://bit.ly/social-strategy-webinar

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Social Media Strategy: A Checklist for Success Other Webinars & Informative Videos Remarkable Content Marketing Webinar - Create True Fans & Customers The Evolution of SEO – The Ongoing Revolution of SEO The Future of SEO – How to Position your SEO in the Near Future

Thank you!:

Thank you! For more information, please contact us at: www.USanFranOnline.com Social Media Strategy: A Checklist for Success

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