How Does the Usability of Your Website Affect Your Business?

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Website usability plays a vital role in the success of a website and a business. Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that set a professionally designed website apart from the rest. This content provides information on what characteristics of a website can affect usability and some ways to improve it.

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How Does the Usability of Your Website Affect Your Business In this digital age having a user-friendly business website is one of the most important facets that determine the success of a company. Good usability can not only improve the performance of your website but can also entice new customers retain existing customers and boost sales. Before we look into some effective ways to improve the usability of your website let’s try to understand what usability means. What is usability Usability or User Experience is the art of making your website simple and easy to use. For your website to be successful it should not only look good but also provide a seamless user experience for visitors so that they can find the information they need quickly and easily. A good user-friendly website would set your business apart from your competition. At SMA2Z we understand what it takes to build user-friendly web sites for any type of business that you may have.

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There are many ways to improve the usability of your website. This article takes a look at few essential characteristics and provides recommendations that can make your website more appealing for customers and improve your chances of success online. Accessibility Online businesses are truly global in today’s world so your website needs to be prac- tically accessible at all times regardless of time zones and to everyone including blind disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlights simple web design tech- niques that can be applied to make sure your website can be accessed easily on- screen readers making your website available to a larger audience. As more and more people use their mobile phones to access the Internet creating a mobile optimized website has become a necessity. The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If your website cannot currently be accessed on mobile SMA2Z can help create a mobile version of your website or develop a custom mobile app for your business. Speed Nothing is more annoying for a visitor than a website that takes too long to load. In fact slow speed is one of the main reasons why visitors leave a website. Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load after which they will most likely navigate away to a competitor’s site never to visit again. It also affects search engine ranking of your website and pages. There are several ways to improve the load time for pages. Typical suggestions in- clude limiting the number of videos and large photos compressing the images before loading and reducing the number of redirects whenever possible. SMA2Z has the ex- perts that can go beyond these typical suggestions and help you improve the speed and performance of your website. Content Readability Content is the most critical factor convincing users to stick around your website. De- livering content that is fresh easy to read and interactive is the stepping stone to making your website more user-friendly. Some common tips for improving the con- tent and readability of your website includes right amount of text keeping paragraphs to a minimum in length contrasting color scheme that keeps the content visible at all times effective use of white space to make certain portions prominent on the site using a reader friendly font and eliminating broken links. Remember that while content is king usability is the queen so a good balance be- tween the two is always necessary. The content specialists at SMA2Z can help create

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the most compelling story for your business that would increase customer engage- ment. Navigation Good effective navigation is one of the most important aspects of website usability. Having a clear and clutter-free navigation is the best thing you can do to make your website friendly for your visitors. Simple HTML or JavaScript menus tend to work best and appear consistent on all browsers and platforms. It is equally important for the navigation to be clutter-free. Try to limit the number of menu items as far as possible. A drop-down menu or sub-navigation may work better on large site with many sec- tions and pages. There is more to navigation than menu. Some other aspects to consider includes an efficient search feature multiple ways to filter and explore content a clear site map use of bread crumbs to always indicate where the customer is on your site and turn- ing even an error page into a fun and engaging experience for your customer. The ex- perts at SMA2Z can help you in designing and developing a web site that incorporates some of these ideas from the very beginning. Summary: Website usability plays a vital role in the success of a website and a business. Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that set a professionally designed website apart from the rest. This blog provides information on what characteristics of a website can affect usability and some ways to improve it. _____________________________________ Sma2z Email ID: infosma2z.com Phone No.: 858 876-2294 Visit Us: http://sma2z.com Stay Connected Via: https://www.facebook.com/sma2z https://www.linkedin.com/company/sma2z

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