slide 1: VISION MISSION
GOALS AND OBJECTIVES
Your Company Name
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slide 2: 01
Agenda
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02
Agenda
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Agenda
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Agenda
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Agenda
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www.company.com
2
Agenda
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slide 3: The Vision
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VISION
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www.company.com
3
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slide 4: Vision And Mission Statements
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"A MISSION STATEMENT
explains what a company
wants to do now while
VISION STATEMENT says
what a company wants to
be in future."
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4
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slide 5: Vision And Mission Statement Chart
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VISION VALUE
MISSION
A Vision Statement says
where you want to be in the
future.
A Mission Statement Says
How Will You Get To Where
You Want To Be.
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slide 6: Vision And Mission Statement Definitions: Which Comes First
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MISSION
In a company the vision
statement is often led by the
mission which was already
accomplished and by strategic
future plans.
VISION
For any new start up formulate
the vision statement first and it
will guide the mission statement
and the rest of the strategic
plan.
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slide 7: What Is Our Business
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www.company.com
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slide 8: What Do You Want To Become
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slide 9: The Strategic Pyramid
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Text Here
Text Here
Text Here
Text Here
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slide 10: Mission And Vision In The Strategy Process
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www.company.com
10
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Action Plan
Strategy
Vision
Value
Mission
Goals
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slide 11: Developing a Strategic Vision Mission and Values
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Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
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slide 12: Setting Objectives
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01
02
03
04
05
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slide 13: Strategic Management Process
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EXTERNAL
AND INTERNAL
FACTORS shaping
strategic and operating
decisions
Executing the strategy
Crafting a strategy to achieve the
objectives and move the company
along the intended path
Developing a strategic vision
mission and values
Monitoring developments
evaluating performance and
initiating corrective adjustments
Setting objectives
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slide 14: Factors Shaping Strategic Decisions
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What are the company’s
external opportunities
What are the key factors for
future competitive success
What are the industry’s
economic characteristics
What market positions do rivals occupy and
what move are they likely to make next
How strong are the
competitive forces at play
What forces are driving
change in the industry
06
05
04 03
02
01
External
Considerations
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slide 15: Mission Statement
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01
THE MISSION STATEMENT
deals with the present and leads to
the future.
02
THE MISSION STATEMENT
includes companys objectives which
serve internal purposes.
03
THE MISSION STATEMENT
can change over time but it still should
be connected to the values customer
need and vision.
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15
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slide 16: What do we do today
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Why do we do it
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For whom we do it
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What is the benefit
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www.company.com
16
Key Questions For Developing A Mission Statement
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slide 17: Vision Statement
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01
THE VISION STATEMENT deals with
the present and leads to the future.
02
THE VISION STATEMENT includes
companys objectives which serve internal purposes.
03
THE VISION STATEMENT can change
over time but it still should be connected to the values
customer need and vision.
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17
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slide 18: Key Questions For Developing A Vision Statement
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The vision statement
defines the future.
It gives details on future goals
and where you wish to.
It explains why you
choose to work for it.
VISION
Where Do You Want To Be Going Forward
When Do You Want To Reach That Stage
How Do We Want To Do It
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slide 19: Strategic Vision
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It’s top management’s views about
the firm’s direction and future
product-market-customer-
technology focus.
Provides a panoramic view of
“where we are going”.
Is distinctive and specific to a
particular organization.
Definitively states how the
company’s leaders intend to position
the firm beyond where it is today.
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slide 20: Characteristics Of Effectively Worded Vision Statements
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Paint a picture of the kind of company that management is
trying to create and the market positions the company is
striving to stake out.
Is forward looking describes the strategic course that
management has charted and the kinds of product-market-
customer-technology changes that will help the company
prepare for the future.
Is specific enough to provide managers with guidance in
making decisions and allocating resources.
Is not so focused that it makes it difficult for management to
adjust to changing circumstances in markets customer
preferences or technology.
Is within the realm of what the company can reasonably
expect to achieve.
Indicates why the directional path makes good business
sense.
Is explainable in 5 to 10 minutes and ideally can be reduced
to a simple memorable “slogan.”
GRAPHIC
DIRECTIONAL
FOCUSED
FLEXIBLE
FEASIBLE
DESIRABLE
EASY TO
COMMUNICATE
Characteristics of
vision statements
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slide 21: Common Shortcomings Of Company Vision Statements
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Vague or incomplete
Bland or uninspiring
Too broad
Not forward looking
Not distinctive
Too reliant on superlatives
Write
Common
Shortcomings
Short on specifics about where the company is headed or
what the company is doing to prepare for the future.
Doesn’t indicate whether or how management intends to alter
the company’s current product-market –customer-technology.
So all-inclusive that the company could head in most any
direction pursue most any opportunity or enter most any
business.
Lacks the power to motivate company personnel or inspire
shareholder confidence about the company’s direction.
Provides no unique company identity could apply to firms in
any of several industries including rivals operating in the
same market arena.
Doesn’t say anything specific about the company’s strategic
course beyond the pursuit of such distinctions as being a
recognized leader a global or worldwide leader or the first
choice of customers.
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slide 22: Why A Sound Well-communicated Strategic Vision Matters
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1. It crystallizes senior executives’ own views about firm’s long-term direction.
2. It reduces the risk of rudderless decision making by management at all levels.
3. It is a tool for winning the support of employees to help make the vision a reality.
4. It provides a beacon for lower-level managers in forming departmental missions.
5. It helps an organization prepare for the future.
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slide 23: Core Concept
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CORE CONCEPT
A firm’s values are the beliefs traits
and behavioral norms that the firm’s
personnel are expected to display in
conducting the firm’s business and
pursuing its strategic vision and
mission.
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Targets to be achieved soon 2 years
Milestones or stair steps for reaching
long-range performance.
Short-Term Objectives
Targets to be achieved within 3 to 5
years.
Long-Term Objectives
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Long-Term Objectives
Financial Plan
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24
Short Term Vs. Long Term Objectives
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slide 25: Crafting A Strategy
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01
Corporate
strategy
02
Business
strategy
03
Functional
-Area
strategies
04
Operating
strategies
Addresses the question of how to capture cross-business
synergies what business to hold or divest which new markets
to enter and how to best enter new markets-by acquisition
creation of a strategic alliance or through internal development
Is primarily concerned with building competitive advantage
in a single business unite of a diversified company or
strengthening the market position of a nondiversified single
business company
Are concerned with the strategies specifically related to particular
functions or processes within a business marketing strategy
production strategy finance strategy customer service strategy
product strategy and human resources strategy
Are relatively narrow strategy initiatives and approaches of
limited scope for managing key operating units plants
distribution centers geographic units and specific
operating activities such as materials purchasing or
internet sales
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slide 26: Companys Strategy Making Hierarchy
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Two-Way
Influence
Two-Way
Influence
Two-Way
Influence
Operating
Strategies
Functional-Area
Strategies
Business
Strategy
Corporate
Strategy
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slide 27: Mission Statement: Create Your Own Mission Worksheet
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Needs of a mission statement
Why do we exist what
makes us different
Should be clear and simple
For whom do we
do it
Should avoid elaborate
language
What do we do
now
Should be easily explained by
others
What is the
benefits
Should not be confused with
a vision statement
Which goals do we
have
Should be recognizably yours
How will we get where
we want to be
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slide 28: Mission Statement Components
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CUSTOMERS
Who are the organization
customers
PRODUCTS OR
SERVICES
What are the organisations
major products or services
MARKETS
Geographically where does the
organisation compete
TECHNOLOGY
Is the organisation
technology current
CONCERN FOR SURVIVAL
GROWTH PROFITABILITY
Is the organisation committed to
growth and financial soundness
PHILOSOPHY
What are the basic beliefs values
aspirations and ethical priorities of
the organisation
SELF-CONCEPT
What is the film’s distinctive competence
or major competitive advantage
CONCERN FOR PUBLIC
IMAGE
Is the organisation responsive to social
community and environmental concerns
CONCERN FOR
EMPLOYEE
Are employees a valuable
asset of the organisation
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slide 29: Values And Philosophy
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Our Philosophy
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slide 30: Our Future Plans
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2017
2018
2019
2020
2021
2022
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slide 31: Company Name Design 1
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GOAL
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MISSION
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VISION
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slide 32: Company Name Design 2
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Vision
Mission
Core Value 1
Core Value 2
Core Value 3
Core Value 4
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slide 33: Company Name Design 3
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Mission
Values
Vision
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slide 34: Company Name Design 4
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Company Name
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Mission
Values Vision
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slide 35: Company Name Design 5
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Company
Name 3
Company
Name 1
Company
Name 2
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slide 36: Company Name Design 6
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Company Name 1
Company Name 2
Company Name 3
TEAMWORK
Together with your team
you can achieve more.
QUALITY
Engage the right people
with the right experience.
CREATIVITY
Let originality be
your motivator.
IMPROVEMENT
Try to be better
every day.
RESPECT
Treat everyone with
respect and courtesy.
PASSION
No success
without passion.
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slide 37: Company Name Design 7
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GOAL
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MISSION
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VISION
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slide 38: Company Name Design 8
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Vision Mission
Value
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slide 39: Company Name Design 9
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01
02
03
Value
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Mission
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Vision
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slide 40: www.company.com
40
ADDITIONAL
SLIDES
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slide 41: Our Team
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ANITA
Founder CEO
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Designer
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Manager
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Advisor
MARRY
JOHN
TOM
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slide 42: Our Goal
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01
02
03
04
05
06
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TEXT HERE
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TEXT HERE
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TEXT HERE
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TEXT HERE
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TEXT HERE
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slide 43: Quotes
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slide 44: Timeline
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JAN
FEB
MAR
APR
MAY
2017
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2018
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2020
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2019
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2021
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slide 45: Important note
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slide 46: Puzzle
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Your Text
Here
01
02
03
04
05
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slide 47: Target
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A
C
B
D
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capture your audiences attention.
This slide is 100 editable.
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capture your audiences attention.
This slide is 100 editable.
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slide 48: Circular
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01
02
03
05
04
06
Text Here
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Text Here
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Text Here
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Text Here
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Text Here
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Text Here
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slide 49: Venn
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Text
Here
Text
Here
Text
Here
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slide 50: Mind Map
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slide 51: Bulb Or Idea
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Idea
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your audiences attention. This slide is 100 editable.
Adapt it to your needs and capture your audiences
attention. This slide is 100 editable. Adapt it to your
needs and capture your audiences attention. This slide is
100 editable. Adapt it to your needs and capture your
audiences attention. This slide is 100 editable. Adapt it
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slide 52: Magnify Glass
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slide 53: Magnify Glass
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THANK YOU
Address
street number
city state
Contact
Numbers:
08785644562
Email Address:
emailaddress1
23.com
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slide 54: D o w n l o a d t h i s d e c k a s a n
E d i t a b l e P o w e r P o i n t P r e s e n t a t i o n o n
S l i d e T e a m
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‘Vision Mission Goals And Objectives ’