Common SEO Mistakes To Avoid

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

slide 1:

5 Common SEO Mistakes To Avoid Optimizing your website and blog is an important element of your content marketing strategy. While SEO is changing it stays on top of marketers’ agendas as it is a powerful tool to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO tactics are continually evolving so it is not that easy to stay on top of the most successful optimization techniques with many businesses falling into the bait of incorrectly doing SEO. Instead of seeing heavy traffic and increasing conversion rates the results can be quite the adverse. There are few common SEO mistakes that are tough to by pass . While the optimization field is ever-evolving some practices are proving powerful while others are harmful later . Let’s see the top ten common SEO mistakes you should avoid. 1. PICKING WRONG KEYWORDS Optimizing your website is using the keywords that you want your website to rank for. But question is are you are choosing the right ones One of the most common mistakes in picking keywords is ignoring the choice of search engines and users for long-tail keywords. While you can also define your products and services in a certain way it’s more critical to understand what words your potential audience would use to refer to them. Sometimes the keywords that you consider to be right might mean something completely different for other people or could be too universal. In either case you will be optimizing for all the wrong keywords. It’s best to do your background research anxiously before you start the optimization. Using tools like the Google AdWords KeywordPlanner Google Trends SEMrush and

slide 2:

5 Common SEO Mistakes To Avoid Moz Keyword Explorer can help excessively in putting your finger on the pulse of trending and acceptable keywords. 2. APPL YING KEYWORD STUFFING You might often think that using your targeted keywords in every sentence of your content will boost your ratings. That strategy isnt more wrong. In fact going redundant with your keywords can be considered as spammy by search engines which means it actually hurts your SEO performance. This is why keyword ‘stuffing’ or overloading your website with your keywords is not deciding your SEO success. This approach can make your content unnatural and useless for its audience. In fact Google is applying a special semantic search called Latent Semantic Indexing LSI. This program can identify your content’s topic without the need for stuffing your content with recusrring keywords. 3. CREATING CONTENT THAT ARE IRRELEVANT TO YOUR KEYWORDS Another common difficulty in SEO optimization is generating content that is not at all about your keywords. The problem is you want to rank for your keyword but you failed to focus that the text on your target topic doesnt even talk about your keywords. Search engines like Google want to deliver their users with the most suitable content for people’s queries. Thus if your content does not specify user needs it won’t rank well. Your initial goal should be to produce content that truly correlate to the questions and needs of your targeted audience counting using the right search terms. Then search engines will also be able to trace your content as identical to the keyword you are optimizing for. 4. USING NON-ORIGINAL CONTENT This next common mistake is relevant to the quality of your content. While using duplicate content was a common practice before but today search engines penalizes this approach. Copied and less content doesn’t simply work. Instead of copying content from other places or using spinning software it’s worth spending in original and content.

slide 3:

5 Common SEO Mistakes To Avoid 5. DONT EVER SKIP META TITLE TAGS META DESCRIPTIONS You havent finished yet optimizing your content should also include your target keyword in your articles. Title tags and meta descriptions are very crucial ingredients of SEO that should not be omitted. Skipping them will lead you to a huge missed potential for your content. These optimizing factors are deeply considered by search engines while crawling your website so if properly used they can also improve the performance of your content. Another technical ingredient that the content marketers many a times forget is using image tags. The alt tags of the artwork you include in your content are very important as they are another sign of your targeting articles. Search robots cannot see the pictures – but they can read the alt tags and add this instruction in the way they index your pages.

authorStream Live Help