What is HubSpot

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Interest in HubSpot? Find out what it actually is.

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By: akashbathla (79 month(s) ago)

Awesome stuff, Jason!

Presentation Transcript

HubSpot Inbound Marketing Software:

HubSpot Inbound Marketing Software

Inbound Marketing & HubSpot:

Inbound Marketing & HubSpot

The way buyers discover & research products has fundamentally changed:

The way buyers discover & research products has fundamentally changed 44% of direct mail is never opened 86% skip TV commercials 91% unsubscribe from emails 200million say “Do Not Call”

It’s time to transform your marketing into something people LOVE:

It’s time to transform your marketing into something people LOVE Your Get Found Online: Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to y our site.

It’s time to transform your marketing into something people LOVE:

Understand Your Buyers: Personalize your marketing through a deep understanding of their needs to pull leads through your sales funnel faster. It’s time to transform your marketing into something people LOVE Get Found Online: Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to y our site.

Context allows you to marry the buyer to the right content at the right time:

Context allows you to marry the buyer to the right content at the right time does an exceptional job at this with its recommendation engine. . . Brian Halligan HubSpot CEO Dharmesh Shah HubSpot CTO

Context allows you to marry the buyer to the right content at the right time:

Context allows you to marry the buyer to the right content at the right time Your Prospects . . . and now you can too with Optimized site pages, blog articles, landing pages, and social media messages Robust reporting and analytics to make data-driven decisions Automated marketing emails and triggered workflows Personalized, beautiful email marketing messages Dynamic content that displays based on interests, contact information or buying stage Powerful list segmentation to target your prospects Content Context

A brief history on HubSpot:

A brief history on HubSpot Number of HubSpot Customers $32million in funding Acquires Named #2 Fastest Growing Software Company HubSpot founded

Software Overview:

Software Overview

Keywords Discover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns.:

Keywords Discover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns. Track which keywords drive the best visitors & leads View difficulty, current rank and search volume Get recommendations for low-hanging fruit Compare your rankings to competitors

Website Management Take control of your website with HubSpot's integrated website management solution.:

Website Management Take control of your website with HubSpot's integrated website management solution. Build optimized pages for your site without a developer Edit pages easily with our WYSIWYG editor Choose from multiple templates Integrate with your CTAs, contacts and social media accounts easily *Website Management is required with HubSpot Basic

Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. :

Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. Create content to develop your thought leadership and get found online View detailed recommendations for improving your content as you type Automatically publish to your social media accounts

Page Performance View recommendations in key SEO areas for optimizing your pages and generating quality inbound links. :

Page Performance View recommendations in key SEO areas for optimizing your pages and generating quality inbound links. See detailed SEO reports for each of your pages Receive specific recommendations for improving your pages View metrics on views ranked keywords, inbound links, clicks, and social media

Prospects Identify which companies are visiting your site, what they’re viewing and how frequently even before they fill out a form.:

Prospects Identify which companies are visiting your site, what they’re viewing and how frequently even before they fill out a form. Drill-down into specific content, people and timeline reports Receive daily visit reports to share with your team Create filters to see only certain companies HubSpot Professional Only HubSpot Enterprise Only

Call To Action Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing. :

Call To Action Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing. Build CTAs or upload your own custom images Display CTAs on your pages, blog posts and emails Display Smart CTAs based on contact properties A/B test and track results HubSpot Professional Only HubSpot Enterprise Only

Landing Pages Capture inbound leads through your website with landing pages that are easy to customize, A/B test, and track.:

Landing Pages Capture inbound leads through your website with landing pages that are easy to customize, A/B test, and track. Build optimized landing pages in minutes without a developer Choose from multiple templates View detailed conversion analytics Integrate with your CTAs, contacts and social media accounts easily A/B test and track results HubSpot Enterprise Only

Forms Collect valuable information on your leads for segmentation, personalization, and follow up by your sales team.:

Forms Collect valuable information on your leads for segmentation, personalization, and follow up by your sales team. Build optimized forms with custom fields for collecting data on your leads Hide fields if data has been captured previously Set new lead notifications Embed forms on any page Sync your data with your CRM HubSpot Enterprise Only HubSpot Professional Only

Contacts Database Manage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history. :

Contacts Database Manage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history. View detailed information on your leads, including engagement history Integrate this data with your existing CRM Create custom lead scoring Receive lead re-visit notification HubSpot Professional Only HubSpot Enterprise Only

List Management Target your leads by segmenting based on information they’ve given you and how they’ve engaged with you for truly personalized marketing.:

List Management Target your leads by segmenting based on information they’ve given you and how they’ve engaged with you for truly personalized marketing. Segment your leads based on contact and engagement information Create static and dynamic lists Use your lists across HubSpot apps Choose which leads get synced to Salesforce HubSpot Professional Only HubSpot Enterprise Only

Email Marketing Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective.:

Email Marketing Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. Personalize your message, sender, and subject lines View detailed email engagement analytics by individual contact Choose from a variety of pre-tested templates Optimize your content for search engines and social media sharing

Workflows Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to automate your marketing strategies. :

Workflows Automation Trigger email messages and activities within your contact records, CRM or other 3 rd party software to automate your marketing strategies . Trigger emails, actions in your Contacts database & webhooks Create custom lead scoring Move leads easily to different workflows and lists View detailed engagement data HubSpot Professional Only HubSpot Enterprise Only

Marketing Dashboard See a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications. :

Marketing Dashboard See a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications. Compare this month’s progress on key metrics to last month, 3-month average or this month last year Get helpful recommendations for improving your marketing Access your HubSpot apps and marketplace

Sources Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers. :

Sources Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers. Track how your marketing is performing in terms of visitors, leads & customers Measure the ROI of your marketing campaigns Drill into detailed reports on your performance Compare the effectiveness of your marketing channels

Conversion Assists Understand which content on your site is most effective for helping visitors become leads and customers.:

Conversion Assists Understand which content on your site is most effective for helping visitors become leads and customers. View which pages are influential in driving lead and customer conversions Filter to see your website pages, blog posts or landing pages Learn what content to use to nurture your prospects through the sales funnel

Event Analytics Track visitor activity on specific events on your site with detailed reports on visitor history and progression. :

Event Analytics Track visitor activity on specific events on your site with detailed reports on visitor history and progression. Create custom events to track activities on and off your site Integrate with your 3 rd party sites like Twitter and ZenDesk View Lifecycle reports to see first touch, last touch and assists reports for your events HubSpot Enterprise Only

Competitor Analysis Compare how your marketing performance stacks up to your competitors’ on key metrics over time. :

Competitor Analysis Compare how your marketing performance stacks up to your competitors’ on key metrics over time. Add up to 10 competitors to track and compare View detailed Marketing Grader reports to measure your marketing Track your progress over time across key metrics Drill-down into what’s causing fluctuations in marketing performance

Salesforce Integration Maximize the power of HubSpot for your sales team through our out-of-the-box integration with Salesforce:

Salesforce Integration Maximize the power of HubSpot for your sales team through our out-of-the-box integration with Salesforce Pass valuable lead intelligence to your sales team effortlessly Edit lead information in HubSpot or Salesforce to keep your data in sync Close the loop between marketing and sales data HubSpot Professional Only HubSpot Enterprise Only

HubSpot Marketplace Find HubSpot-certified partners and apps to help you with content creation, design, social media, and integrations.:

HubSpot Marketplace Find HubSpot -certified partners and apps to help you with content creation, design, social media, and integrations. Hire Service Professionals View over 100 HubSpot Certified Partners Get help with projects of any size See ratings, reviews and samples to help you decide who’s best for you Add Apps & Integrations View over 60 3 rd -party applications Find apps to help you with content creation, marketing analytics, and SEO Download common CRM integrations Get Themes & Templates View custom templates for email, landing pages, and site pages Get templates designed by HubSpot -certified partners Download designs and get started immediately View over 100 HubSpot Certified Partners See ratings, reviews and samples for each Get as little or as much help as you need with different aspects of inbound marketing

HubSpot APIs Connect HubSpot with your existing systems through our developer APIs, complete with live documentation, forums, and developer blog.:

HubSpot APIs Connect HubSpot with your existing systems through our developer APIs, complete with live documentation, forums, and developer blog. Integrate HubSpot using our APIs Get sample code for different development languages Get help through our developer forum, blog, and documentation library . . . plus many, many more. HubSpot Professional Only HubSpot Enterprise Only

HubSpot Training & Consulting Access our world-class team of consultants, training resources, and support engineers to ensure your ongoing success.:

HubSpot Training & Consulting Access our world-class team of consultants, training resources, and support engineers to ensure your ongoing success. Attend group or one-on-one consulting sessions based on your HubSpot package Access our help documentation library and customer forums Work with a dedicated support rep to get you set up on HubSpot HubSpot Professional Only HubSpot Enterprise Only

HubSpot Support Talk with a HubSpot Support rep by phone or online to get the technical assistance that you need.:

HubSpot Support Talk with a HubSpot Support rep by phone or online to get the technical assistance that you need. Get connected with a helpful, knowledgeable support rep based out of our Cambridge, MA office Use live chat directly in the HubSpot app Access screen sharing to get your issue resolved quickly

We’re here to help you succeed with inbound marketing.:

We’re here to help you succeed with inbound marketing.

PowerPoint Presentation:

What is HubSpot ? Software + Methodology +Training, No IT Required. Create blog content, search engine optimize ( SEO ) your content, and promote it on social media sites. Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success. Analyze Get Customers Get Traffic Get Leads

PowerPoint Presentation:

HubSpot All-In-One Marketing Campaigns n Offer F Landing Page t Lead Nurturing M Email f Blog w Social Media Y Analyze CONTACTS Increase ROI Get leads Get customers Get traffic

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