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PRESENTATION ON “STRATEGIC MANAGEMENT” Assignment No-1:

PRESENTATION ON “ STRATEGIC MANAGEMENT” Assignment No-1 IPER-PGDM,TRIM-III PRESENTED BY- SITESH PRATAP SINGH 1

Bharti Airtel Limited:

Bharti Airtel Limited Founded in 1995 airtel is India’s top ranked and world’s fifth ranked telecomm service provider company. The USP( Unique selling proposition) of Airtel:- Better Service Quality Better Network Coverage Interacting tariff plans Extra paid Services Good Customer services 2

Business Model & Strategy of Airtel:

Business Model & Strategy of Airtel The company is structured into four strategic business units – Mobile, Telemedia, Enterprise and Digital TV Strategies :- Strategic alliance (Nokia Siemens, Ericsson, huawei) Outsourcing (IBM, Hinduja TMT) Overseas Market (Nigeria and Seychelles) Brand Ambassador (Sachin Tendulkar, Shahrukh khan) Relative Market Position- Leader in Indian telecom sector Product Quality - Best in its Sector Service Quality - Best in its sector Goodwill- Very Good image among costumers due to its quality services and Offers. 3

Financial Position:

Financial Position Employee Retention- Airtel has good Employee relation and the Customer base of airtel is biggest in its sector because of their policy of customer acquisition & servicing. 4

Dell Inc.:

Dell Inc. Dell Inc. is an American multinational information technology corporation based in united states, that develops, sells and supports computers and related products and services. USP of Dell Inc. International Brand Quality Product Advance in Technology Good Services Involving costumers 5

Business Model:

Business Model Being a multinational company Dell is focusing on creating a common denominator of trust within and across cultures, and to create a solid foundation to ensure sustainable business success. Competition Strategy- Lowering prices at all times of the year, Offering free bonus products (such as Dell printers) Offering free shipping/Transport in order to encourage more sales. Relative Market Position- In India Dell is the leading brand. Product Quality- Innovative products with latest technology 6

Service Quality- Dell is well known for its Customer services and involving customer feedback:

Service Quality- Dell is well known for its Customer services and involving customer feedback Goodwill- Dell is well trusted brand in computers because of their services and quality. Their is good brand image of Dell towards Indian Customers. Financial Position- Dell is the current market leader with 15% of market share and the total revenue. Employee Retention- Employees Are loyal to Dell because of their HR policies and Working Environment. 7

Dabur India Limited:

Dabur India Limited Dabur India limited is one of the India's biggest Consumer Goods manufacturing Company. UPS of Dabur- Herbal Products Focused on Indian Ayurvedic medicines Less costly as compared to other Brands Indian Taste Business Model- Dabur India is doing Business In- Consumer Care Division Consumer Health Division International Business Division 8

Slide 9:

Competitive Strategy- Focusing on Developing core brands Providing innovative products to consumer Build a platform to make Dabur an international brand. Relative Market Position- Strong Position in Herbal and Ayurvedic products. Product Quality- Best in its Segment Service Quality- Best in its Segment Financial- Leading consumer goods company with a turnover of 2834.11 Crore. Goodwill- Because of its quality it has a good image towards consumers. Employee Retention- Employees Are loyal to Dabur because of their HR policies and Working Environment. 9

ICICI BANK:

ICICI BANK ICICI Bank (formerly Industrial Credit and Investment Corporation of India, is a major banking and financial services organization in India. USP of ICICI- Second Biggest Bank of India Wide span of branches and ATM all over India Wide range of personal and Educational Policies It is a Multinational Bank 10

Business Model-:

Business Model- Main Objective is to Provide banking and financial services. ICICI is now focusing in Rural Indian Market because of its Size and Potential Growth Rate. Relative Market Position- Second Largest Bank of India Products Quality- Lots of personal and Educational Policies and Schemes Services- Wide span of Branches and ATM’s all over India Financial- ICICI has 20% market share in Insurance sector, 4 th in India. Employee Retention- ICICI has good Employee relation because of their Policies and big Customer base because it is the biggest Private bank India and have a wide range of schemes for each and every one. 11

Slide 12:

THANK YOU…. 12