Top US Fast Food Chains on Social Media

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Simplify360 this time found the top fast food chains in the United States on social media. Mc. Donalds has the highest presence on social media and is the most liked brand on Facebook while Taco Bell is the most mentioned brand on Twitter. Detailed analysis inside.

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Top US Fast Food Chains on Social Media:

4/25/2014 Siddharth Sheth, Simplify360 1 Top US Fast Food Chains on Social Media

Overview:

Overview Top 10 US based fast food chains on social media Top local fast food chains on social media Top fast food chains with global presence Top category-wise fast food chains on social media Most mentioned brands Most talked about brands Most followed and liked brands 4/25/2014 Siddharth Sheth, Simplify360 2

Trends:

Trends 4/25/2014 Siddharth Sheth, Simplify360 3 #1 McDonald’s is the most social fast food chain, with an SSI score of 93.6 #8 Whataburger bagged an impressive 8 th position despite having just 200 locations across 12 states 93.6 Starbucks has the highest Facebook engagement score of 93.6 19.38% McDonald’s has maximum proportion of people talking about it on Facebook 91.76 Starbucks also has the highest Twitter engagement score of 91.76 #1 Taco Bell is the most mentioned brand on Twitter SSI (Simplify360 Social Index) is a function of buzz score, Facebook engagement score and Twitter engagement score

Top 10 US Based Fast Food Chains On Social Media:

Top 10 US Based Fast Food Chains On Social Media Rank Brand SSI Score (Mar ‘14) Scope 1 McDonald's 93.6 Global 2 Starbucks 91.79 Global 3 Taco Bell 84.94 Global 4 KFC 76.78 Global 5 Burger King 76.07 Global 6 Pizza Hut 73.61 Global 7 Domino's Pizza 65.41 Global 8 Whataburger 62.68 Local 9 Ben & Jerry's 54.27 Global 10 Jimmy John’s 52.23 Local 4/25/2014 Siddharth Sheth, Simplify360 4

Top Local Fast Food Chains On Social Media:

Top Local Fast Food Chains On Social Media Rank Brand SSI Score (Mar ‘14) 1 Whataburger 62.68 2 Jimmy John’s 52.23 3 Chipotle Mexican Grill 46.33 4 Sonic Drive-In 43.59 5 Tim Horton’s 31.11 6 Popeye’s Louisiana Kitchen 27.69 7 Häagen-Dazs 27.44 8 Del Taco 25.39 9 Five Guys Burgers and Fries 21.55 4/25/2014 Siddharth Sheth, Simplify360 5

Top Fast Food Chains With Global Presence:

Top Fast Food Chains With Global Presence Rank Brand SSI Score (Mar ‘14) 1 McDonald's 93.6 2 Starbucks 91.79 3 Taco Bell 84.94 4 KFC 76.78 5 Burger King 76.07 6 Pizza Hut 73.61 7 Domino's Pizza 65.41 8 Ben & Jerry's 54.27 9 Papa John's 50.39 10 Sbarro 21.09 11 California Pizza Kitchen 18.58 4/25/2014 Siddharth Sheth, Simplify360 6

Top Fast Food Chains On Social Media Category-wise:

Top Fast Food Chains On Social Media Category-wise Rank Brand SSI Score (Mar ‘14) Product 1 McDonald's 93.6 Burger 2 Starbucks 91.79 Beverages 3 Taco Bell 84.94 Tex-Mex 4 KFC 76.78 Chicken 5 Pizza Hut 73.61 Pizza 6 Ben & Jerry's 54.27 Ice Cream 7 Jimmy John’s 52.23 Sandwiches 8 Tim Horton’s 31.11 Baked Goods 4/25/2014 Siddharth Sheth, Simplify360 7

Most Mentioned Brands:

Most Mentioned Brands 4/25/2014 Siddharth Sheth, Simplify360 8

PowerPoint Presentation:

4/25/2014 Siddharth Sheth, Simplify360 9 Local brands (except Sbarro ) are engaging their target customers really well. Despite having less followers, they have relatively more tweets per follower Taco Bell has the best performance on Twitter among global brands using this parameter Despite having a really large fan following on Twitter, these 2 brands have very few mentions compared to Taco Bell

PowerPoint Presentation:

4/25/2014 Siddharth Sheth, Simplify360 10 Shows what a strong presence Starbucks and McDonald’s command

PowerPoint Presentation:

4/25/2014 Siddharth Sheth, Simplify360 11

Methodology:

Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A total of 20 global companies were considered in the analysis . Methodology

PowerPoint Presentation:

Report Prepared By Siddharth Sheth Siddharth has joined Simplify360 as a summer intern. He is currently pursuing his post graduation degree from Indian Institute of Foreign Trade, Delhi Connect with him

PowerPoint Presentation:

Simplify360 – The Leader of Social Business Intelligence Most admired brand for Social Media Research on Slideshare Top 10 Product Technology Company by TechSparks 2010 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

PowerPoint Presentation:

Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: Social Marketing Suite for agencies Social Contact Centre for BPOs Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis .

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