logging in or signing up Patrick Killen Simo Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 53 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Kilkenny Farmers Market A Case Study Autumn 2004: Kilkenny Farmers Market A Case Study Autumn 2004 Funded by BNS Rural Development Co. Ltd. (LEADER Company) Background: Background Market Right exercised in 2003 Public Conflict (Gardai) March 2004: A Resolution ? Casual Trading Act 1995, New Location Individual Casual Trading Licenses Not a Win: Win resolution BNSRD approached by producers.Kilkenny Farmers Market: Kilkenny Farmers Market Producers desire to overcome problems hindering the potential growth of the Farmers Market. BNSRD research focus: Public Opinion Producer Survey Local Stakeholders Best Practice Case StudiesPublic Opinion: Public Opinion Respondents: 3 miles (49%), 10 miles (78%) 65% aware: 45% verbal, 29% pass-by 58% new location poor: LMW (55%), UMY(29%), PCP (16%) 58% would purchase at FM regularly: Organic (30%), Quality (24%), Fresh (19%) and Local (11%) Product mix matched expectations 91%: FM good for city, 84%: Council support Producer Survey: Producer Survey 77% response, (10/13) New location: 21% average drop in sales 2 producers benefited, 6 suffered Variation of +100% to -70% 56% attended other FM’s FM Day: 44%: Thurs, 44%: Sat, 12%: Fri 78%: CTA License, 22% No License Problems: Producer Access, visibility, parking Farmers Market Case Studies: Farmers Market Case Studies Midleton Ennis Cahir Carlow Enniscorthy Macroom CashelFarmers Market Case Studies: Common Critical Success Factors: Farmers Market Case Studies: Common Critical Success Factors Local facilitator/driver Stallholder committee: promotion, weekly fees, focus on big picture benefits Local stakeholder support Location: central, access, parking, visibility Good product mix/balance Single Casual Trading License to FM EHO Compliance/TrainingDevelopment Strategy: Development Strategy Establish stallholder committee Set/Collect Fees/Single CTA License Stakeholder consensus for new CTA bye-laws New location Annual Promotional Strategy FM re-launch BNSRD led annual stakeholder meetings Marketing Strategy: Marketing Strategy FM re-launch strategy: press pack, media, signage, celebrity, create an event etc.. National Linked Promotions: Health, Organic, Irish, Slow etc.. Local Integrated Promotions: Arts Festival, Cats Laughs, Heritage, Tourism, Easter, Halloween, Christmas, Immigrants etc..2007 – An Update: 2007 – An Update No self regulation by FM CC has annual individual license application process No apparent license award criteria by CC Up to 35 producers on the waiting list No stakeholder consensus meetings ESB, Water, Parking, Visibility, Covering 2007 – An Update: 2007 – An Update Producers grown from 13 to 21 stalls Annual promotional strategy in place linked to local events Average turnover increased by 100%+ to €670/week (Range: €100-€2,000) FM to move as area being redeveloped into an enigmatic performing space Potential for redeveloped coordinated FM You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Patrick Killen Simo Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 53 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Kilkenny Farmers Market A Case Study Autumn 2004: Kilkenny Farmers Market A Case Study Autumn 2004 Funded by BNS Rural Development Co. Ltd. (LEADER Company) Background: Background Market Right exercised in 2003 Public Conflict (Gardai) March 2004: A Resolution ? Casual Trading Act 1995, New Location Individual Casual Trading Licenses Not a Win: Win resolution BNSRD approached by producers.Kilkenny Farmers Market: Kilkenny Farmers Market Producers desire to overcome problems hindering the potential growth of the Farmers Market. BNSRD research focus: Public Opinion Producer Survey Local Stakeholders Best Practice Case StudiesPublic Opinion: Public Opinion Respondents: 3 miles (49%), 10 miles (78%) 65% aware: 45% verbal, 29% pass-by 58% new location poor: LMW (55%), UMY(29%), PCP (16%) 58% would purchase at FM regularly: Organic (30%), Quality (24%), Fresh (19%) and Local (11%) Product mix matched expectations 91%: FM good for city, 84%: Council support Producer Survey: Producer Survey 77% response, (10/13) New location: 21% average drop in sales 2 producers benefited, 6 suffered Variation of +100% to -70% 56% attended other FM’s FM Day: 44%: Thurs, 44%: Sat, 12%: Fri 78%: CTA License, 22% No License Problems: Producer Access, visibility, parking Farmers Market Case Studies: Farmers Market Case Studies Midleton Ennis Cahir Carlow Enniscorthy Macroom CashelFarmers Market Case Studies: Common Critical Success Factors: Farmers Market Case Studies: Common Critical Success Factors Local facilitator/driver Stallholder committee: promotion, weekly fees, focus on big picture benefits Local stakeholder support Location: central, access, parking, visibility Good product mix/balance Single Casual Trading License to FM EHO Compliance/TrainingDevelopment Strategy: Development Strategy Establish stallholder committee Set/Collect Fees/Single CTA License Stakeholder consensus for new CTA bye-laws New location Annual Promotional Strategy FM re-launch BNSRD led annual stakeholder meetings Marketing Strategy: Marketing Strategy FM re-launch strategy: press pack, media, signage, celebrity, create an event etc.. National Linked Promotions: Health, Organic, Irish, Slow etc.. Local Integrated Promotions: Arts Festival, Cats Laughs, Heritage, Tourism, Easter, Halloween, Christmas, Immigrants etc..2007 – An Update: 2007 – An Update No self regulation by FM CC has annual individual license application process No apparent license award criteria by CC Up to 35 producers on the waiting list No stakeholder consensus meetings ESB, Water, Parking, Visibility, Covering 2007 – An Update: 2007 – An Update Producers grown from 13 to 21 stalls Annual promotional strategy in place linked to local events Average turnover increased by 100%+ to €670/week (Range: €100-€2,000) FM to move as area being redeveloped into an enigmatic performing space Potential for redeveloped coordinated FM