Presentation Transcript
K & N AIRFILTERS: K & N AIRFILTERS By: Alex Lee, Austin Wood, & Kyle Reins
CONTEXT : CONTEXT Context: Hemmingway quote, Rally car, K & N slogan
To show the extremeness of rally racing; the ad shows the WRX coming down from a jump with the nose of the car landing first
All parts coming together give the ad an extreme sport position “ There are only three sports: bullfighting, motor racing, and mountaineering: all the rest are merely games.”
-Ernest Hemmingway
PURPOSE: PURPOSE To make the air filter look as extreme and durable as the car itself
The air filter seems to playing a vital roll in keeping the car running and winning races
That you can put that air filter anything and it won’t let you down and will infact increase your car’s performance
MAIN POINT: MAIN POINT Ad shows a Rally car that has taken quite a beating, and the air filter hasn’t let the car down
Also that to increase Horse Power, you need a K & N Air Filter
If it can survive a rally race, it most likely can survive what most people will put it through Under the hood of a WRX
SOURCES: SOURCES http://www.knairfilters.com
http://news.hspn.com
Road and Track….. Magazine
January 2007
Page 121